Google Talk about five common SEO mistakes give us a revelation

Hello everyone, I am Chengzhou. On the home page of Chinaz to see a blog about Google Webmaster web site to talk about the common five SEO error articles, personal feeling is really very good, talk about a very comprehensive, but also we SEO workers, and even enterprises to do SEO marketing when the problems encountered, In fact, this article in the Night-time SEO blog also saw that this is not a new article, should be counted an old article, but still on the SEO has guiding significance, the following simple to talk about their understanding of this article.

　1, the lack of SEO value positioning

This is the first SEO error, the lack of value positioning is that we have a lot of SEO value positioning of friends from the beginning is wrong, the most common is to SEO and seo, wrong understanding of the true meaning of SEO. SEO is for business sales and marketing services, and your site title, description, and content can be as real as possible to show the user you can provide the value, and your value is recognized by users and search engines, then you will be recommended, will be ranked ahead.

One of the very good words is: don't feel that a website can be ranked first in the case of not knowing what is useful to the searcher (or where the opponent is strong). This sentence also fully mentioned the importance of SEO value positioning, from the user's point of view, to be useful to the user, it is necessary to show the user what they want to get, or to arouse their interest in the content, from a competitor's point of view, better than them, your site content advantages will be displayed, Through their creativity to tell users you and competitors compared to your advantages, such as your after-sales service is free, your agent will be a region only one. These creative products and services are more attractive for users to click on, such as Low-cost, free, shipping, etc. are better advantages of the show.

　　2, SEO objectives inconsistent

Google Webmaster suggested: "Carefully set the company's SEO objectives to ensure that these goals and your company's overall strategy and other departments of the goals." "This goal must be consistent with the company's current major goals, rather than out of the practical, imagined to aimlessly seo." For example, Google Webmaster mentioned the example is a car company has two departments, one is the advertising department, want to use TV ads to guide users to a special landing page, and SEO departments do do the work to do the search word flow to the home page, which will inevitably cause the waste of resources on both sides, The transformation of the goal is not satisfactory.

This problem is obvious within a company, if your company is outsourcing SEO, then the goal of inconsistency is more normal. A simple truth, SEO outsourcing company is to improve sales, and SEO company Outsourcing Services is also in order to sell, but his sales are for their own sales, rather than from your point of view, so in the selection of SEO outsourcing must choose that can provide you to meet your goal of the SEO company.

3, low efficiency of the SEO work

A lot of times we are not beaten by our competitors, but by ourselves. Inefficient SEO implementation is a lot of people are most likely to make mistakes, on the one hand, there is no awareness of improving efficiency, at most only in the so-called technical requirements of a higher point, rather than from the SEO work in all aspects of the start to consider, another is inefficient SEO work from internal friction and the goal of the lack of unity, If it is a personal webmaster, do SEO work to be relatively easy, because we are in accordance with our own plan to carry out, there is no resistance in the middle, and if it is a slightly larger company, there will be an internal struggle, or the internal objectives and task arrangements to communicate, which will greatly limit the process of SEO work.

Google Webmaster to give us two examples are from the SEO technology point of view SEO how to improve efficiency, although the details but it is worth your attention, first of all, in the page we need more use of rel= "next" and rel= "prev", rather than the use of rel= " Canonical ", which can help the search engine distinguish our web page, crawl the page, another is can change the time stamp on the URL link of the updated content, can help to crawl the content of the website more quickly, and not only simply submit URL through Googlebot crawl way. Of course, there are some technical improvements that can help us improve SEO efficiency.

4, the pursuit of so-called "Seo method"

Believe that every SEO worker from the beginning of the time to learn SEO to seek some shortcuts, but really can tell you a shortcut is not many people, or get the SEO shortcut is some we must pay attention to the small details, and in fact these small details are we do SEO must be aware of the problem. Or these SEO methods are based on the search engine algorithm loopholes, is the method of cheating, at any time to allow the site there is a danger, these are bad SEO methods. Do not know how many friends learn seo from the "Baidu Search Engine Optimization Guide" and "Google Webmaster Guide" began, although there are a lot of SEO books and SEO training institutions, but these two guidelines is our best learning methods. And then contact the search engine related to some of the staff to our answers, such as Baidu Webmaster Club Lee before the club for us to answer a lot of common problems of SEO, the structure of these knowledge is the construction of our need to pursue the SEO method. For example, there are many friends again by using keyword density to improve keyword ranking, in fact, if we write the content, keyword density is not so important.

Google Webmaster said in this article, the early years of the site to get potential user browsing is equivalent to the search engine, are only one step from the user to obtain traffic, and now many of our web site to be through search engines to obtain traffic, this is a relatively tragic fact, but few people realize that, The website wants is the continuous flow, but not only relies on the SEO, for example this time Baidu big update, the ranking affected website if only relies on Baidu traffic then will die very miserably, the continuous flow comes from each kind of flow, the best comes from the user direct access.

5, no innovative SEO thinking

Innovation live, Old fashioned death. This article applies to any industry. If we are not able to do more innovation in SEO, then inevitably will lag behind people, the vast majority of SEO workers are in the use of the most basic SEO knowledge to do the work, not to say do not good, but we can do better, because even if the site internal link structure layout, Even if the internal content of the keyword layout, even if the program is a small optimization, may be able to help us SEO work to create opportunities to save more costs.

Google Webmaster's advice to us is: 1, for the success of the SEO measurement system, 2, for SEO objectives to implement the improvement Plan, 3, the impact of the implementation of the SEO strategy, 4, to implement new improvement plan for SEO goals, 5, according to personnel departments and marketing departments to develop SEO objectives. Do not know how many friends are in accordance with these five points to operate, anyway, I was not in accordance with this operation, SEO is not an independent individual, we need the cooperation of various departments, and then constantly set goals, and improve methods to achieve.

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