Google genuine music free "Zhima opens the door"

In March 30, Google took 140 recording companies around the world as partners and launched a music search service.

Alibaba Cloud is able to strike a bloody path between completely free and absolutely genuine products, and Lee Kai-Fu, vice president of Google worldwide and president of Greater China, cannot be said to have done little. From the product perspective alone, the quality of service guaranteed by copyright is sufficient to become a proud capital. For the first time in the past three years, Google has stood on the same starting line as Baidu on its full-featured products. At present, Baidu has controlled more than 70% of the market share in the Chinese market. Will Google's genuine version based on the ad-sharing model overturn the current music search game rules for free?

Google controls quality from the source

"My daughter downloaded all the songs on her iPod from Google on the first day of Google Music Search ." Kai-Fu Lee said, "the songs I downloaded from Google Music Search are directly listened to on my Hi-Fi. All the songs are in MP3 format and can be carved into CD directly ."

This virtually solves the problem of a customer three years ago. At that time, this customer asked, after I cut my MP3 file downloaded from the internet into a CD file, there will always be a lot of songs with little sound. What is the better solution?

From a technical point of view, the reason for this is that MP3 files are compressed with different compression ratios, resulting in data loss. It cannot be solved unless the quality of music files is controlled from the source. In the age of piracy, this was almost impossible.

"But today we have done it ." "This is one of Google's core competencies," said Kai-Fu Lee. We want to present our users with pure and high-quality music products ." In contrast, Baidu MP3 search, which has maintained more than 1/3 of the traffic, has not seen large-scale product updates since its launch for many years.

Zhu Zhijun, founder of TECHWEB in the well-known IT community, said, "Google's music search is freshly released, while Baidu's MP3 search is a product created many years ago. The design concept is quite different. Simply comparing functions and services, the degree of advancement between the two is different ."

Baidu needs to address copyright concerns

"Baidu's core strength lies in its understanding of Chinese and Chinese search, which is simple and reliable ." A month ago, Baidu CEO Li Yanhong said in an interview with reporters that "Baidu can achieve today's achievements in the Chinese search market, not just relying on any product ."

Baidu's music search product is indispensable in attracting user traffic, but it also brings a lawsuit against Baidu. Since 2005, Baidu has been trying to solve problems caused by copyright issues in different ways. There are also some achievements in business models and business cooperation, such as final settlement with the four major recording companies, it was also supported by the court's decision that the search engine that does not provide storage and download services does not need to be responsible for pirated music.

However, in March 30, google took 140 record companies around the world as partners and launched a high-profile music search service. This time, Baidu was challenged not by google's technical or commercial cooperation department's negotiation skills, it is a record company.

The Asia Pacific chairman of the global audio Association said that google was chosen because it recognized google's brand and value. A top-level recording company said that it is more willing to choose a trusted company to cooperate in business. "In the past, Baidu obtained great benefits and market share through its non-genuine services due to music search. These products were not shared and were not responsible for historical issues ."

It is reported that when Baidu's business cooperation department heard of google's initiatives and tried to participate in the competition, it obtained an authorized quote from the record company, even "10 times as much as google ".

Mode advertisement into VS online payment

"This service is the first time that Google has ever provided only to the Chinese mainland ." Li Kaifu said, "the frequency and extent of Internet music use by mainland users is much higher than that of other countries. We believe that the free and genuine music services based on the ad sharing model will outperform the payment model in the next three years, and even affect the global online music market landscape ."

In other markets around the world, online genuine music has been pushed to maturity by Apple and Amazon by paying for it. Today, Apple's sales from online music stores are even more than twice that of its hardware.

However, if Google's pilot program in China is eventually pushed to the global market, it will rewrite the game rules for music sales with full Internet thinking.

Google's current model is to sell individual users to advertisers after attracting a large number of users by providing their products for free and unconditionally. Google and whale networks will divide more than 50% of ads, and the rest will be given to record companies and song writers.

According to informed sources, according to industry regulations, Google needs to prepay the copyright fee for this free download and ad sharing business model, which will be deducted from the ad sharing in the future, that is to say, we want to share a minimum profit for the record companies. In that year, the prices offered by the four major record companies to Baidu were even as high as 10 million.

"For us, the most important thing is to first find the user. If we only get 1% of the market share, there is absolutely no business model. But if you can get 60% or 70% of the market share, there is definitely a business model ." Kai-Fu Lee said, "What I always believe is that winning the market will be the best product ."

Five major music search competitions

-Comparison

Comparison specimens: google music search, A8 Music Network, Sogou Music Box, Baidu MP3 search, and Sina Music Library

1 Music Library

Quality

Google and Leku★★★★★Sogou and Baidu★★★A8 Music Network★

Google and Sina Music Library provide genuine music with excellent sound quality. The music quality in Sogou and Baidu music libraries is uneven. Some music also has advertisement sound, and some music is compressed to produce obvious distortion; a8 Music network claims to be the "original music Alliance". Most of the searched music is record-breaking, and grassroots singers are original. The sound quality cannot be compared with the recording effect of professional recording companies.

Capacity

Baidu and Sogou★★★★★Lecu, Google★★★

Although Google has obtained 1.1 million copyrights for its first music, due to its limited copyright, Google and Sina's music library cannot be compared with Baidu and Sogou. Sina happy database signed five major record companies, one more Rolling Stone record than Google. Baidu and Sogou's music searches come from various music websites on the Internet and can be described as "massive. As for the speed of recording new songs, Sogou's update speed is faster.

2 General functions

Home Page

Baidu and Sogou★★★★★Google★★★★

Lecu★★

The Baidu and Sogou interfaces are extremely similar and clean and concise. The search toolbar contains rankings, music boxes, and other link services. Google's search box only occupies a very small position, and the ranking of Chinese songs on the home page occupies the main layout. The interface of Sina Music Library is complex and contains dense text images.

Search speed

Google★★★★★

Google provides the fastest search speed and the lowest search result. For example, Google provides 6 search results for "Perfect Life", 689 for Baidu, 186 for Sogou, 3487 for Leku, and 10 for A8, nine of them are online replaying versions.

Online audition and download

Baidu★★★★★Google★★★★

All five search tools provide the online audition function and all have their own online players. Baidu Hegu GE will prompt the link speed and song format, and Baidu will also prompt the size and lyrics of the song. In addition, only Sina happy library implements the paid download mode, and other types are free download.

3 Special services

Google: intelligent and user-friendly

Google's music search service is known as "searching music in music", and its service is somewhat "intelligent. Google provides similar search and song pick functions. It can provide songs similar to a song, or provide music choices based on users' preferences.

Baidu: meticulous classification

Baidu, as the largest Chinese search engine, provides the most detailed music search categories, including MP3 rankings, New Song starters, classic old songs, European and American Jinqu, Japan and South Korea popular categories, easy for people to search. In addition, the Baidu radio alliance provides the online listening function for major radio stations in multiple cities in China to facilitate Internet users to listen to their favorite radio programs.

Sogou: integrate download and playback

Sogou music box is the most distinctive service of Sogou. Music Box is a music media playing Software. Sogou Music Box (desktop edition) integrates music search, download, and playback. It features many songs, fast downloads, convenient use, and completely free of charge. Users can also select music box skins based on their preferences, and their services are more user-friendly.

Music Library: Happy Music Library

Sina Music Library has always been advertised as "having China's largest genuine Music Library", and "information channel" is still a special service of Sina Music Library. In addition to the music service, the home page also provides the latest entertainment news, but the music library search takes a long time and occupies a large amount of memory. Recently, Sina and kaixin.com have cooperated to provide users with their personal online music libraries.

A8 Music Network: Provides an original platform

The most prominent feature of A8 Music Network is to provide a platform for original singers. With the national digital music competition-"A8 original music China" competition, A8 announced its transformation to music content and embarked on a niche path.

-Eye-catching

Start again three years later

Music search services in MP3 format were once the most effective window for Chinese search engines to open the market. Until today, Baidu, the search engine that occupies the largest market share in China, still contributes more than 1/3 of the traffic through MP3 search, and eventually converts the traffic into advertising revenue.

In terms of copyright, Baidu chose to "satisfy user needs first, and then consider paying the price ". In a company like Google that uses "do not do evil" as its primary Creed, Kai-Fu Lee said, "Google has spent three years searching for a solution that is free and legal ."

For three years, Google has been patient with Baidu's use of MP3 search to steal traffic and gain market share. Baidu remains silent and uses only its own methods to cope with the challenges. After Baidu's keyword search related to Google music search, the results are poor.

The battle has just begun. In fact, wonderful or even fierce battles may be good for users. Only in this way can we make progress.