Google has reached an agreement with China Telecom to target online advertising

Google announced an agreement with China Telecom in Beijing yesterday afternoon to cooperate in online advertising. This is the second time that Google chose basic telecom operators in China to seek cooperation after signing a contract with China Mobile. Although many partners have been found in China, Google expanded its cooperation to the specific advertising business level for the first time.
Targeting Online online advertising
"Google will provide online advertising services to China Telecom's Internet star Portal and local city portal websites ." According to Kai-Fu Lee, president of Google Greater China, China Telecom is a leading enterprise in the domestic network operation field, and Google is very happy to cooperate with it.
Yang Keke, general manager of China Telecom's Internet and value-added business department, believes that the transformation to internet integrated information service providers is the industry transformation direction being implemented by China Telecom. The group is committed to developing Internet value-added services operated in multiple modes, this is also considered as the most important means and method of transformation.
Although the two sides did not disclose more details about the cooperation yesterday, nor did they make a statement on the issue of "how do the two sides distribute profits", the reporter learned from reliable channels that, google, which regards this cooperation as one of the most important strategic partnerships of the year, has high expectations.
"Google is looking forward to accumulating experience through such cooperation to achieve a fundamental breakthrough in brand, revenue, and operation ." People who know the story believe that Google has been working closely with basic operators around the world. Such a model has been commercially proven in Japan and Europe.
Integrate Telecom's network resources
"We will invest more energy and resources in online Internet advertising and achieve a win-win situation for both parties ." According to Yang Ke, China Telecom has more than 400 Internet star portals nationwide, with more than portal websites in cities alone. By integrating Internet resources, China Telecom is strengthening its operation capabilities in the Internet field and driving the development of interconnected stars and city portals in various regions.
However, Cheng Tianyu, vice president of Techweb in the well-known IT community, said that China Telecom has unparalleled network advantages from the resource layer alone. However, due to many reasons, assets, including many local information Port portals, have not been active or used by valid sites and become semi-idle.
He believes that Google's intention to sign China Telecom is to integrate and utilize these previously idle resources and use Google's technologies and resources to explore the potential commercial value behind these resources. "Google is undoubtedly capable of integrating these resources, and the most critical issue is at the implementation level ."