Google launches Hummingbird algorithm: Foreign trade website will usher in spring or winter

September 26 Google launched the Hummingbird algorithm, this algorithm will affect the 90% query words, can be said that the range is very large, although the hummingbird algorithm has been quietly online for one months, and there is no large-scale webmaster complained about the site problem, but the scope of the algorithm has indeed been very large. The ultimate goal of the Hummingbird algorithm is to enhance the user search experience, so that Google more intelligent, user-friendly, after Google search a sentence, may be able to see their desired results, this algorithm abandoned the previous search engine participle technology. Gossip does not say much, then this algorithm for foreign trade website have what effect? Is it a new opportunity? Or is it a new challenge? Google algorithm is also the direction of Baidu in imitation, we can guess what the future changes in Baidu, in the face of this search engine changes, how should we deal with?

1th: Changes in user search habits will inevitably affect the SEO

Careful friends may have long been found such a phenomenon: those ordinary search users, of course, they are not webmaster or SEO practitioners, is the Internet, ordinary Internet users, they prefer to use some sentences as a search term, for example, in search of "Hefei second-hand computer" and other similar keywords, Accustomed to enter such a sentence: Hefei, which sell second-hand computers, Hefei to buy second-hand computers and so on, these words can be used as long tail words. In the Foreign Trade website is also the case, foreigners will use some phrases or sentences to Google search information, but before Google in processing this search term, and did not do some special processing. After the introduction of the hummingbird algorithm, ordinary users can search for such keywords to get better information, so that ordinary users will be more dependent on this type of keyword. That is to say, the user's search habits have been guided by Google, users will gradually change their search habits, of course, users do not search the keyword, for us to do SEO people have no meaning.

2nd: The Foreign Trade website needs to change under the long tail word strategy

Long tail words for the importance of the site needless to say, the hummingbird algorithm involves a wide range, so we in the long tail word strategy should be appropriate to change. The usual long tail words were still to be done, but now those sentence types of long tail words can also go to try, once the page layout of this type of long tail words, if such a page can get a good ranking, then nature can bring a lot of traffic to the site. And such a keyword few SEO personnel to do, relatively small competition, but the site's main keyword does not need to change, in the author's opinion, users can be divided into two categories: one is like to use conventional vocabulary, and the other is like the use of short sentence type vocabulary. So we'd better be able to do these two types of keywords, so as to maximize the amount of SEO flow, I believe that the hummingbird algorithm will inevitably affect the flow of the site.

3rd: Changes in search terms are opportunities and challenges

The change of search terms for foreign trade websites, is the opportunity or challenge? In fact, not only refers to foreign trade sites, so the site is so, Hummingbird algorithm will certainly change the user's search habits, this change for us, can be said to be both challenges and opportunities. The challenge is how to find these long, long tail keywords, for example: a weight loss method of the page, previously we can set up such a few keywords: weight loss methods, effective weight loss methods, 2013 weight loss methods, and now in such a page to be set to "what kind of weight loss method effective" and other keywords, The title length of the page is limited. Therefore can not layout a few such sentences to do keywords, it is difficult to write a word fusion a few keywords, and such a page title looks similar to high, are the same type of sentence. In short, feel the long tail word more difficult than before, but then again, this is an opportunity, meaning the long tail words we can more flexible to set and layout.

Summary: Google launched the Hummingbird algorithm, which for foreign trade sites, is it ushered in the spring or winter? For those who do not want to change the site operators, may have to face the cold winter. But if the SEO personnel of foreign trade websites learn to change and adapt, then I think this is an opportunity, that is, may be ushered in the real spring. I think the face of the hummingbird algorithm also need not worry too much, adapt and change is what we want to think about!

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