Google launches the latest real-time search technology can be used to search photos

According to foreign media reports, Google's new search technology can give users real-time search results, and allows users to use the smart phone camera photos to search.

In fact, Google says, the search technique is designed to provide users with the latest search results that are most relevant to the user's search intentions. Google's real-time search concept is designed to enable users to quickly understand the latest online information about user search terms. Real-time search results are displayed in a scrolling box with the latest information from social blogs and tweets, such as Twitter, MySpace, FriendFeed, Jaiku, and identi.ca. In the meantime, real-time search results also show results from blog logs and news reports.

Comprehensive Search

Google embarked on its comprehensive search program two years ago. Comprehensive search results include news, images, videos, blogs, and other content in addition to the content on the standard Web site.

Microsoft's Bing search and Yahoo's search engine all use a comprehensive search. Microsoft released its Twitter search earlier this year. Some experts said that Microsoft's launch of real-time search technology is likely to be to suppress Microsoft's Bing search in search traffic in the recent rise in the momentum.

Like other synthetic searches, Google picks up real-time search results in its comprehensive search results and determines the exact time to display real-time search results in synthetic search results. For example, if a user searches for Tiger Woods, the user may want to see in the search results real-time information about the woods-related car accident and subsequent impact.

Google said in its blog content: "When this information is relevant, we will display the latest relevant information on the right side of the search results page." Whether you're looking for a recent case of your favorite TV show, sporting event, or Government bill, whether it's tweets, news, or blog posts, you can see it on the right side of Google's search results page as long as the information is posted online. ”

Kevin Lee, chief executive of Didit, a search marketing company, said that E-commerce retailers who sell online that are likely to cause a momentary focus on products (such as video games, DVDs and electronic products) will be most affected by Google's real-time search.

"Google's real-time search has a huge impact on products such as electronic video games," says Mr Lee. If a retailer publishes information about popular games in tweets, thousands of Twitter followers will spread the message, which will further increase the retailer's brand awareness. ”

Image Search

In addition to real time search, Google also last month for the iphone and andriod platform equipment launched the image search technology. The technology allows users to search by taking photos. Now, Google's visual search technology is named Google Goggles, where users can search for books, DVDs, landmarks, logos, contact information, artwork, business information, products, barcodes, and text files using image search techniques.

Google's image search technology will have the biggest impact on retailers that own physical stores and sell their products online, Li said. A buyer in a physical location would take a photo of a product in an entity store, but search the web based on the photos and finalize the online purchase.

Amazon also released a similar search technology late last year, which allows iphone users to take photos of physical objects and then search the Amazon product library.