Google pushes smart phone version adsense to expand mobile advertising business

Google today launched a smartphone-oriented AdSense feature, hoping to sell more mobile advertising.

Google says web publishers can design AdSense ads to consider browsers used by smartphones so that ads can be displayed on smartphones.

Before, advertisers have been able to put the normal mobile browser can display the ads normally, using Google's new smart phone-oriented AdSense features, advertisers can launch only the iphone, Palm Pre and Android mobile browsers can normally display more demanding ads for processing power.

Google said, "because the smartphone provides a similar browsing experience with the PC, so AdSense into the smart phone". Like the existing AdSense services, we want to ensure the intuitive, effective and user-friendly nature of smartphone advertising. ”

One question for Google over the next few years is whether it will be able to extend its dominance in the area of pc-based search and search advertising to mobile phones. Smartphone sales will grow 27% to 177 million this year, Google said. As more and more people surf the internet, advertisers and Google will find new opportunities.