It is undeniable that PageRank has always been a topic of renowned people around the world in the field of marketing. Many people are convinced that they want to increase their rankings and increase their website's PageRank first. However, is PageRank really a panacea for website rankings? A PR6 website is enviable, but is PageRank so important?
Martin lamou first put forward his own understanding of the concepts of "Page Ranking" and "Search Engine Ranking. He pointed out: Page Ranking, as its name implies, is a way Google evaluates webpages. It reflects Google's evaluation of the importance of the web page. However, PageRank's success does not mean that the website is successful in the search engine. There are many websites with more than 6 PR rankings than some websites with only 3 or 4 PR. Therefore, "Page Ranking" and "Search Engine Ranking" are two completely different concepts. Martin lamou reminds everyone not to confuse.
Looking back at the development of Google, Google's "Page Ranking" system was very good at its launch and made great achievements for Google. However, we must see that the network is evolving rapidly, especially according to the Internet time. PageRank should be "middle-aged ". Lian Po is old, is it still enough?
In addition, for every new technology launched by Google, people are always eager to study the method of cracking. To be unbeaten, Google only needs to continuously research and develop more advanced technologies. Therefore, the evaluation method of Page Ranking will gradually exit the stage like other Ranking factors of Google. This is an inevitable rule of history.
It is not hard to guess that Google will gradually weaken PageRank's weight in the ranking system, which is certain, such as from 40% to 20%, and then from 20% to 10% ....
Importance of PageRank
As PageRank fades out in Google's ranking system, does it have no significance for websites? The answer is yes: PageRank will still be a goal of the website. Although PageRank cannot bring direct gains in rankings for websites, it will still be an important indicator for evaluating websites. In addition, most people still prefer PageRank websites when conducting reciprocal links.
In addition to the above factors, increasing PageRank can bring other direct benefits to the website:
-Attract high-quality site links
-Proof that the website is persistent
-Proof of website Authority
-Industry success stories
-Winning high praise
These benefits may not bring direct effect to website rankings, but they can improve the overall sales force of the website. For this reason, PageRank will remain the focus of the search engine optimization industry for a long time in the future.
