Google rankings algorithm adjustment ads too much will affect the ranking

February 7, the news, Google algorithm for a new adjustment, the main performance: the first screen content ads too much, the relevance is too small page ranking will be reduced, weight reduction. "Some users complained that it was very unpleasant to find actual Web content after clicking on the results," Google's Chinese Webmaster blog article said. Users want to be able to see directly after the content, rather than keep the underground pull the scroll bar, out of one after another of the ads, which shows that the search engine on the user experience has been trying to use algorithms to monitor, the first consideration is the website advertising problem.

We know that some sites in order to confuse customers, let people click on the ads to achieve increased advertising revenue purposes. Here is the most serious is the download station, often you find a few hours have not downloaded to the things you want, downloaded all are some such as "Firefox browser", "Express", "video player" and other recommended download software. This is clearly contrary to the user's idea, each search user wants to be able to download the shortest possible time to their content, this practice seriously deceive users, damage the user experience degree. This adjustment may be expected to change the situation.

Google is the world's most advanced search engine, the algorithm is often in the front. There is no denying that, no matter which search engine, all want users to use their own search engine to find the best quality resources, so all search engines are emphasizing the importance of user experience to search engine rankings, to remind the network marketing personnel not to SEO and SEO, But every search engine can't really detect the user experience of a website. This time Google's algorithm adjustment is undoubtedly a big step, I believe that not long, Baidu, Yahoo, search and other search engines will certainly adopt similar algorithms to improve user experience. So how to deal with this algorithm adjustment?

　One, as far as possible to reduce site length.

Unless your site is a large portal site, otherwise you do not need to make the site as long as the laceless cloth, which not only makes the site content is not centralized, the density of the scattered keywords, but also make the customer inquiries information more difficult. In fact, generally speaking, a website only need 2-3 screen is enough, try to make good use of the various space of the page.

　Second, the middle of the page as little as possible with pictures, and write the alt tag.

Search engine sent to crawl the site or those retarded spiders, this will not change, they do not think, they judge your first screen ads how much, the picture is certainly an important factor, so for those flash composition, a large number of images of the site will be affected. If your site has to use a lot of pictures, then it is recommended that you have to write the alt tag of each picture, but the alt tag does not stack keywords, but the text of the picture is naturally displayed.

　Third, naturally improve the first screen keyword density.

Since the first screen has become a search engine on the customer experience of the battlefield, then it becomes very important, very sensitive, then the first screen of the key words must be quite important, so naturally improve the first screen keyword density will also have a significant impact on the site rankings.

　Iv. reduce the script label appearing on the first screen.

Now the basic advertising is to use script to achieve, including Baidu Alliance, Google Advertising Alliance, especially this more well-known advertising alliance code search engine must be familiar with, so the first screen as far as possible do not appear script tags, especially the advertising code of the Big Advertising Alliance, You can consider setting up ads in other technical or framework formats.

　Five, the first screen ads moved to the two sides of the page.

The most important part of the site, must be the middle part, so your ad if always put in the middle of the search engine will definitely be found out, we can talk about ads on both sides, so that the customer experience is naturally good, so personally think that Google will read the CSS file and judge your advertising position, Only in the middle of more advertising sites will be tough to start, on both sides of the ads are less likely to impact. But to be on the safe side, try to reduce the number of ads on the first screen.

A sort algorithm update, may affect the countless small webmaster, but use properly not only will not be affected, may also profit from it. The above remarks are only personal analysis, for reference only.

This article from Rao Jinping SEO blog, the original address: HTTP://8KUO.COM/ARTICLE_204/reprint must be linked to the form of the original source!