Google selected Apsara as 's first AdWords agent yesterday

Following its cooperation with 23 advertising agencies in mainland China, Google announced its cooperation with its first agency, Apsara, on the 8 th, to officially launch the "Google AdWords" proxy channel, however, Google has attracted much attention in the market compared with Yahoo's Qimo, which has been exploring the  market for many years, has 37 partners, and has already exceeded 20 thousand advertisers.
Zhang Chengxiu, general manager of Google's business, said that there are about 1.22 million small and medium-sized enterprises in , most of which are subject to cost pressure and cannot allocate large amounts of advertising budget marketing products, let alone entering overseas markets, as a result, more and more companies are beginning to recognize the economic benefits brought about by the network. Through keyword advertisements and agent-tailored services, they can achieve the most effective marketing effect in the most cost-effective way.
Zhang Chengxiu further pointed out that multiple advertisement formats such as precision marketing, text, image animation, and video are the main features of Google AdWords. SMEs can apply for services through agents, self-help advertisers such as SOHO and blogs can apply online directly, so that the product information of advertisers can reach as many as seven thousand online users around the world. In addition to paying only for the person who responds to the advertisement, the "AdWords" feature also allows you to set the maximum click cost you are willing to pay.
Despite its position as the leader in global online search, Google ranks 2nd in , mainland China, and Hong Kong markets, and South Korea only has 6th. The time to enter the keyword market is also far behind competitors.