Google user Experience designer on Google's top ten design principles

At a lecture, Jon Wiley--google's "UX Designer" (User experience Designer) mentions Google's top ten design principles.

1. useful (useful): Focus on the user, pay attention to their life, work and dreams.

2. Quick (Fast ): Try to save every millisecond.

3. simplicity (Simple ): Simplicity is power.

4. Charm (engaging): Can arouse Novice's curiosity, can attract the senior user.

5. Innovation (Innovative): the courage to innovate.

6. General (Universal): the worldwide applicable design.

7. profitability (profitable): make arrangements for current and future business models.

8. Graceful (Beautiful): The appearance has the visual pleasure, but does not cause the user to be distracted.

9. trustworthy (trustworthy): Trustworthy to users.

Human Nature (personable): add humanization factor.

Let's see how Google practices these principles on its own homepage. First of all, its loading speed is very fast; second, the page is useful for users who visit Google; again, it's designed to be very simple, with few elements to distract the user, so it's not oppressive; and then you almost instinctively use it without having to consult a complicated instruction manual , Unless you want to use some advanced features, there may be different views as to whether the page is innovative, but there are many other websites that have copied the design, because users can use it intuitively, so there is no cultural barrier. Profit through online advertising, but there is no advertising on the home page, because this may alienate users; This page is spacious, elegant, with a little sense of humour ("lucky" button), with different festivals and changes in the Logo brought a human factor; As for credibility, Since everything is straightforward, it enhances the user's confidence and makes them feel that there is no hidden institution, and Google will provide you with the best results.

Source:Google operating System(Chinese mainland visitors need to use the agent)

Ps.

This article is the 1000th article of this blog. I never thought I could hold on for so long.