Google Yahoo has created domain name parking

Source: Internet
Author: User
Tags in domain net domain

Google owns the world's largest Internet advertising network, but it also earned millions of dollars by providing ads to a few boring websites. visiting these websites seems to be the result of misspelling web sites by netizens, for example, "bistbuy.com" should be "bestbuy.com ". Such new advertisements are becoming a prosperous industry, triggering a crazy investment in domain names. Some domain names have even exceeded $1 million. Some people think this may violate the Trademark Law.

Google prohibits websites that violate the Trademark Law from using its advertising network, but many well-known companies have misspelled their websites, apparently from Google. "According to Google's do no edevil motto, it is hard to understand Google's support for such behavior," says Ben edlman, a Harvard University researcher specializing in such research." Google said that if the trademark owner filed a complaint, he would take these websites from the advertising network. Google's chief trademark Officer Ross-sung further said: "although this will confuse some people, the Trademark Law does not apply to spelling mistakes."

Google and Yahoo both provide address name ads. Instead of searching for the engine, users enter information directly in the address bar. It is estimated that 15% of the world wide web traffic comes from such streams. This leads to the "Domain parking" business. The domain name owner invites Google and other online advertising companies to provide a large number of advertisements on the page. After a user clicks, Google receives revenue from advertisers, and then divide it into some domain names. Some people think this is a spam page, but investors of such websites think they have helped netizens find the pages. "We want these pages to become alternative search ads," said Matthew Bentley, Chief Strategy Officer of SEDO ." SEDO has more than 1 million such websites that have joined the Google advertising network. SEDO, Google, and Yahoo both said they wanted to improve such websites and provide more information. Dnjournal.com publisher Jackson said: "It is very easy to create such websites. I can create 1000 domain names in just two minutes ." Because registrants can change their intentions within five days, speculators can test the ad potential of unregistered websites without having to pay a registration fee of six US dollars. According to godaddy.com, more than 30 million of the 90% domain names registered in the world last month were abandoned. According to Verisign, there are only 54 million active. com and. Net domain names on the Internet. Jackson said he had just purchased 6600 domain names. John mayyes, general manager of Yahoo's stop-and-play business advertising services, said Yahoo was resolute in deleting domain names in violation of company regulations, including personal names, trademarks, and domain names that led to illegal activities, yahoo also developed software to filter domain names that violate regulations.

However, software lacks enough intelligence to identify violations, said hacker. Google declined to disclose how much revenue it earned from such websites, but Schmidt, CEO, said last week: "A lot of money has been made ." Wall Street analysts estimated that less than half of Google's $6 billion revenue last year came from partner websites. By randomly generating 100 spelling errors for www.earthlink.net, 38 domain names were found under the parking service provider oingo.com of Google, all of which used Google ads.

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