Google's path

"Do not be evil"
With regard to the huge success of Google today, people are more aware that its share price has quadrupled since it was just listed. Google entered China and Lee Kai-Fu jumped from Microsoft to Google lightning. As early as more than a year ago when Google was not listed, there were still many acute questions and predictions in the media: "Can Google continue to grow ?" "Google will not be able to avoid the fate of being killed by Microsoft like Netscape ". Today, people's predictions are not fulfilled, at least Google is still "developing and happy ".
People want to know what is Google's path, and Google says to the industry: "A gentleman loves money and has a proper way ." This "Tao" has two meanings: enterprise values and management operation channels.
For more than a decade, two major phenomena have emerged in the high-tech field: the Google phenomenon and the open source code movement ". They are like twins. The open source movement provides products without controlling the software source code. Google provides information services without controlling users. Both emphasize freedom and share a common value orientation behind them.
How incredible is Google's success! It never advertises, never deliberately attacks competitors, never imposes ads on users, and never tries to control users. Its goal is to provide the best Internet search technology, which is simple, easy to use, clear, and highly trustworthy in search results, so that users can enjoy the best Internet experience. Many of the world's top schools of management set up tracking research topics for the "Google phenomenon.
The Internet search function already exists as early as the appearance of the Web site. However, all companies, including Yahoo and MSN, do not pay attention to it. Their search results are often just a list of websites, search results are arranged according to the number of paid advertisements. Under the ethics of the traditional media industry, it is regarded as an evil action to transmit information to achieve the purpose of concealed advertisements. The two founders of Google created a search engine named Google to break this immoral business behavior when they were a doctor at Stanford University, which gave birth to Google, it is inherently "not evil.
At the same time, its birth also proves the excellent technical innovation that serves the interests of end users, and does not need to be promoted through advertising. That's why people haven't seen Google ads until today, except for the limited range of professional "problem solving" ads they launched to attract new job seekers. Google believes in religion that the interests of end users are consistent with the long-term interests of the enterprise, and any behavior that violates the interests of end users is evil.
From the traditional competitive thinking, many Google behaviors are incomprehensible: users who use their email mailboxes can decide to close them at any time and freely transfer existing emails, in other manufacturers' email systems, users are required to pay for the transfer of emails. Google says they cannot take users' emails as hostages. If Google's search bar is installed on the browser, you will find that when you click the G icon, Google also provides various search engines of competitors, and Google never attempts to lock users.