Hardware innovation, software upgrade washing machine industry change way

Innovation is the basis for every industry to survive, and demand is the source of thought and motive power of industrial innovation, and customer orientation is the initiator of passive innovation of enterprises. In connection with our daily life is very close to the household appliances industry, the last century, washing machines and refrigerators and other white products demand prosperity brought by the rapid development of the entire industry. Unfortunately, after entering the new century, in the context of the Internet and the intelligent era of comprehensive attack, the majority of the ice-washing products remain in the previous technology and product ideas, not all aspects of the trend of the development of the new era, washing machines, especially the typical, product design to the use of experience has not changed significantly. Compared with other segments with new changes every day, the proportion of washing machines in family units and the market position occupied in the household appliances industry is the time to usher in a new era of change.

　From experience: Washing machine industry clues need to change

Looking at the current washing machine advertising and industrial research and Development Report, it is not difficult to see that the current market of washing machine products and products in the past few decades, in addition to the basic functions and other aspects of a slight change in the product principles and models have no essential changes.

For consumers, the lack of innovation and breakthroughs in both functionality and experience has made the consumer experience increasingly weak. Loss of pleasure, consumer demand for the washing machine's products is weakening.

From the perspective of industry development, decades of the same product shape means that the development of the industry lacks vitality. Throughout the market, a variety of various types of washing machine products, not for the dazzling technology but actually take care of the consumer needs of the technical highlights are not many. Under the premise of the current large development mode, the competition of washing machine manufacturers still depends on the differentiation of products.

The development of the whole washing machine industry needs to usher in a new era of change.

　Breaking through the old: How to create a new experience with washing machines?

The whole washing machine industry development slow speed, many small and medium-sized manufacturers are lazy in the breakthrough. Therefore, the historical mission of innovative products, it is duty-bound to fall in a small number of companies with responsibility, research and development technology and market advantages. From the current development of the whole industry, Samsung and other large companies carry this responsibility, through the promotion of new technologies, and optimize the current problems such as laundry, to provide consumers with a smooth, comfortable and enjoyable experience.

For example, just in the Samsung China Forum formally unveiled the Butterfly window, blue crystal washing machine, last year it was in the name of Addwash in the IFA to let a lot of people before the beginning of this year's CES has also become the focus of the industry attention.

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Debut of the Samsung China Forum's butterfly window • Blue Crystal washing machine

The biggest difference in this series of products is the design of the butterfly window on the main door. Through this small window, consumers can really do in the laundry process at any time to add leakage of laundry or detergent. and other washing machines known as the halfway add clothes, the design of the butterfly window to ensure that consumers do not need to worry about drainage or foam overflow problems, not to wait. Some hand-washed clothing can also be accessed through the Butterfly window into the next rinse and dehydrated laundry process. It uses a simple but practical innovation, the perfect solution to the drum washing machine in the middle of the problem of adding clothes.

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Samsung butterfly window/Blue crystal washing machine with peace of mind adding function

In addition to the revolutionary innovations on the hardware, the intelligent performance of the butterfly window and blue crystal is also very conspicuous. In addition to the ability to intelligently perceive the weight and volume of clothing, and automatically deliver detergent for precise washing, the smart-connect feature also allows consumers to remotely control the washing machine and understand the laundry process via a mobile app. Less time and space constraints, people are not at the machine, laundry is also easy and easy. For example, if your hand-washing needs to be rinsed and dehydrated, your phone will receive a reminder that the consumer will not have to worry about missing it.

As for the basic washing of clothes, it continued to use the Samsung drum washing machine Technical card-bubble net technology, with the upgraded bubble-soaked soak function, the consumer feel of the promotion also has a considerable boost.

We are pleased to see the emergence of similar products, in the operation, philosophy and other aspects of innovation and optimization, so that the washing machine product area began to appear new changes and hope. Butterfly window with peace of mind • Blue Crystal washing machine has brought some new ideas to the industry, but for the entire washing machine industry, but also to other more brands to join together to promote the innovation and development of the whole industry, so as to make industry development overall forward.

Washing machine Innovation wave: New experience or drive new change

As one of the most important consumer products of household appliances, washing machines occupy a large proportion in the life of ordinary household users. However, in the past years of development, washing machine products have not been a major breakthrough in innovation and technology, so that consumers because of poor experience and lead to low choice weight. If this situation is not improved and optimized, some extent will continue to increase the industrial block development role.

But on the other hand, we are also delighted to see the sincerity of the business brought by the innovative products are giving the industry a fresh feel. Especially in the new era of Internet and intelligence, with innovative and differentiated products will not only enhance the enjoyment of the use of consumers, but also to open up the industry homogeneity competition into the new situation of the key to innovation, or will promote the home appliance products ushered in an innovative wave, for the whole industry development brings new changes, we will wait and see.

　　Finish

朱翊, technology from the media, Well-known opinion leader.
:izhuyi 
male: ZHUYIWEIXIN

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Hardware innovation, software upgrade washing machine industry change way