Harvard's classic marketing case-I'll give it to you

This story has been read for a long time. I recently read "Du Lala's title escalation" and found the first section. I have completed the last two sections. Although it is not suitable for me, it is indeed a classic case. At the same time, we strongly recommend that you read two copies of "Du Lala's title escalation", all of which are very classic and helpful for your work. It is said that you have started to make a movie and come out to see it.

Harvard's typical marketing case-customer demand orientation:
It was said that a man rushed to the market with 20 pigs. When heavy rain occurred on the way, he went to a farmer's house to seek accommodation. A farmer came out and said she was the only one in the house, so it was inconvenient to keep her. The man pleaded, 'stay for only one night and give it to a pig. 'The female agreed, but declared that there was only one bed in the house, and there was no bed for the man to sleep. The man begged again: 'Let me also go to bed and give me a pig. 'The female agreed. In the middle of the night, the man asked to go to the peasant women's house, and the peasant women refused to accept it. The man promised: 'I will not move up until I arrive, so I will give it to a pig. 'The female agreed. Shao Yu, the man couldn't help it. He discussed with the peasant woman and said, "Let's move. 'The female is not allowed. The man said, 'Just give it to pig. 'After the farmer finally agreed, the man couldn't move after eight times, and the farmer quickly asked, 'Why can't he move? '. The man said, 'No pig. 'The female whispered, 'I'll give it to you. 'After dawn, the man whistle and happily drove 20 pigs on the road.
This story shows two points: first, customer needs can be guided and trained, or manufactured. Second, in order to guide and cultivate customer needs, the appropriate investment in the early stage is reasonable and necessary.

When the other man learned about the incident, he decided to make the same effort. Then he rushed to sell pigs. In the dark, when it rained, 20 pigs were not sold. He went to a farmer's house to sleep.
The young woman said: it is inconvenient to have only one person at home.
Male: Please give me a pig.
Female: Okay, but there is only one bed at home.
Male: I am also sleeping in bed, and I have another pig.
Female: Agree.
In the middle of the night, I went to bed with you.
Male: give two pig.
Female Yun: the request cannot be moved.
Shao Yao, the man couldn't help it. He begged for a moment, and the female refused.
Male: Give it to both ends. Female consent.
When the male moved for seven times, the female asked why he did not move?
Male said: It's over ~~~ Female :......
After dawn, the male headed down to catch two pig to catch up ......
Harvard mentor comment: careful investment should be made based on the company's own scale to guard against capital chain breaks

When another man learned about the incident, he decided to work as he tried and learn the lesson. Then he first used a pig to change to a Viagra. after dawn, the man blew a whistle to catch 38 pigs (including 18 of the young women's families ......
Harvard mentor comment: If enterprises get help from financial capital, their operating capabilities will multiply.
I know that this method is widely used, and Viagra is in short supply. I need two pigs and three pig for a Viagra.
Harvard mentor comment: this is inflation.
When the price of a pig rises to 16, the Harvard tutor commented: The man has already entered the marginal cost, in addition to self-confidence in his ability and a good desire for the future, the actual current pig stream is zero. However, the number of male pigs is increasing, and the decision to sell viagra is to expand production capacity and launch a secondary Viagra. If you lack a pig, you can borrow it if you promise to stay in the female room for one night, after the success, I made up the pig, which greatly promoted Viagra's sales.
Harvard mentor commented: this is a loan, which allows enterprises to choose to borrow liquidity based on future earnings. Viagra stores will not be available even if you don't have a pig, as long as you promise to stay in the female room for one night, you can borrow the money first, and then pay the money for the pig.
Harvard mentor commented: This is financial innovation, which allows people to spend money in the future. You will not be able to spend any money when you get old.