P9 Sales, industrial design can open the watershed of domestic mobile phone?

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The smartphone industry has not lacked the sales competition, which has often become the key to Chinese manufacturers breaking the bureau and losing the game. Many domestic smart phone manufacturers fought to rely on low-end machine shop market, sales, red rice, the charm of blue and other brands to become a typical, very few have feelings of the original intention of the manufacturers to pursue small and beautiful, but because of sluggish sales growth and deadlock.

By contrast, P9/P9 plus yesterday announced that it was a surprise for the mobile phone industry this year by announcing a worldwide sales break. With "Leica Joint Design", "black and white + color dual-camera innovation", P9 after the listing of many photographers, especially rare is, P9 as a high-end flagship mobile phone in the product design to do a applauded and popular, 8 months at home and abroad, and finally become the first sales of flagship machine. Another notable recent news is that Businessweek has invited authoritative designers to comb out the 20 most representative industrial designs of China since the founding of the PRC, and  P9 is among them.

For domestic mobile phone brands caught in the Red Sea competition, there is no opportunity to break through industrial design, open the new Market competition watershed, this is worth the industry to ponder the topic, and  P9 is a precedent.

humanized design is the embodiment of brand's responsibility and emotion to consumers

Earlier,  CBG Chief design Officer Jin Jun (Joonsuh Kim) received a media interview, said, "humanized design is the brand of consumer responsibility and emotional embodiment", so in mobile phone products, he is more concerned about "design to People's life has brought great changes." Based on this philosophy,  products focus on the consumer demand point, in order to provide consumers with the greatest experience, such as in the early  mobile phone, Joonsuh Kim through the unified specification of each phone's power button, volume, headphone jack, charging hole settings, To maximize the protection of consumer usage habits. In the work of adjusting and setting PUI (physical user Interface, physical UI), consumers can intuitively feel the presence of the brand through more convenient operation, thus enhancing the actual use of the product texture and touch.

In terms of process standards, P9 uses the industry's first ID process, making each version uniquely labeled, with the industry's first metallic ceramic effect and carving texture polishing process, making this product more exclusive to the touch and visual sense, but also a smooth and delicate texture like ceramic, Show the higher quality of porcelain. In addition, a very subtle element is added to the front panel to show a more harmonious visual effect, which once again becomes the P9 innovation in the process standards, making the user's visual senses more receptive.

In terms of product color, size and other details, also permeates its implementation of the design concept. Traditional mobile phone color from the beginning of the iphone, black, white, gray almost become the mainstream of the entire smart phone color, but in the P9 series,  for the phone set the topaz blue and agate Red Two has a strong fashion sense of the new color model; P9 's 5.2-inch screen size setting is also the result of a survey by the Research and development team that the size is the best grip size, and the exploration and research in these different segments fully demonstrate that  has a more tangible focus on consumer demand.

Not just in the industrial assembly line to create products, but through the user's perspective to explore the product spirit, and thus provide consumers with the ultimate experience, such a product aesthetic idea may be formed in the P9 sales in the fundamental basis of the million.

Top Design Impact list, P9 or open industry nodes

Judging by the list of "the 20 most moving industrial design products" by P9, P9 's influence through product design is becoming increasingly prominent – in the form of designer Giga, the curator of the Shanghai Industrial Design Museum, Shen Yu, who has been the winner of the Hundred-Design awards. In China's most representative 20-piece design Product list,  P9 the list with superb design, superior workmanship and innovative technology experience. This integration of historical development process records, fully explain the need for temperature products, products rely on temperature to impress the consumer's philosophy, may also become a reference point for the future development of smart phones.

"Business Week" in its selection, the P9 is a "mix and play" artistic elements of the excellent design products: "continued the P8 series of simple, founder of the design language, P9 use metal body, the back of the emphasis on the metal texture, retaining the material unique delicate and luster, The whole machine is more rounded than the previous generation in shape. Crucially, P9 is equipped with a set of Leica-trained dual-camera, dual 12 million-megapixel, a black-and-white sensor that collects details and outlines, while another color sensor is responsible for collecting colors, both of which are co-imaged, resulting in a significant increase in P9 's photographic effect. Thanks to this mix-and-match design, P9 is able to achieve large aperture, black and white photos, Leica's photo effects, and the camera is extremely playable. “

In addition to the breakthroughs in photographic technology and experience, as well as the uniqueness of design and craftsmanship, has also given P9 a number of details that are critical to the consumer experience of this product. Link+ 2.0, wifi+2.0, Portal hotspot One-click Login and other technological innovations can ensure the user's network connection smoother and faster, and the industry's first virtual three antennas, connectivity, location base optimization mechanism and P9 PLUS128GB version of the exclusive pressure sensing (press Touch) and so on, from the functional aspects of improving and optimizing the actual communication experience of the phone. These elements, together, constitute this P9 in the experience, technology, process and design of multi-dimensional product advantages, to a certain extent, also drive its sales of tens of millions of processes.

A mobile phone is not simply from the configuration and price to build a competitive point, but in the hardware and software dimensions, the implantation of consumer demand aesthetics and artistic elements of the way, making this phone is not only functional products, but also more artistic identity attributes, naturally become the pioneer in the sales market. Compared with other domestic smart phones, most brands tend to chase hardware or software unilaterally, although they can launch excellent mobile phone products, but they are unable to launch the industry with the combination of cultural and artistic elements such as P9.

This is because this way of thinking, on the one hand, both for the orderly and benign development of the entire industry to provide a professional reference and model, on the other hand, this product-centric model also means the upgrade of new consumption methods. In the current era of increasingly fierce competition, P9 such a product itself is becoming an influence-henceforth, after the mobile phone products or will set products, technology, technology, culture and other ideas in one, this change may become the symbol of the entire mobile phone industry.

In the process of the smart phone industry from the wild across the orderly development, this based on product aesthetics design as the center of the concept, to a certain extent, is expected to become a watershed in the development of the entire industry.  P9 is likely to be the starting point for the industry's development watershed, perhaps because of its product features.

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Zhu Yi, science and technology from the media, well-known opinion leaders.
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P9 Sales, industrial design can open the watershed of domestic mobile phone?