IFTTT just fire, whether or not to copy? When do you copy it?

Article Description: in emerging markets, copying can be a fast start, and with the copied objects than have a unique advantage, to copy.

IFTTT the fire, the forgery appeared. But it seems that overnight, public opinion is talking about and flaunt all kinds of independent innovation, intellectual property. "Plagiarism" has become a Shanta of the streets of the mouse, for the national contempt. This overwhelming momentum makes people feel that this is a "movement" rather than a deliberate strategic plan. In essence, plagiarism or independent innovation, only in the pursuit of corporate profitability on the road to decide what to do? So judge whether or not to copy or to return to this problem. Do not innovate for the sake of innovation, also do not copy without plagiarism.

It is good to put forward the original intention of "innovation". Because "plagiarism" this imitation behavior is the simplest animal instinct, kittens can imitate the old cat catch mice. All you can easily copy, others can also be conveniently brought. There is no difficulty, there is no threshold. The end result is a highly homogeneous product and service. can easily reach different methods and two, reduce prices, save material. The consequences, as you all know, are in every area of life. There seems to be a book written specifically for this, called "Auction bottom-the war of Chinese enterprises."

The meaning of creativity lies in the ability to provide differentiated highlights for products and services through independent analysis and thinking. This can give the customer a reason to choose you, the pocket of money out, let the company survive. Innovation is a good thing, but if the cost of innovation instead of the profits it brings, whether should also cling to a pair of lofty, plagiarism dismissive?

Do you want to copy it or not? When do you copy it?

First, in emerging markets, copying can be rapid start, and with the copied objects than have a unique advantage, to copy

What do you call emerging markets? A new market emerges when technological advances give a significant boost to the productivity of a particular field, and can be used to meet the needs of the cause at a very low cost. For example, before the production of insulin to separate crystallization from biological, and then have the transgenic technology, directly with the fermentation tank to cultivate Escherichia coli on the line.

In this case, copying can directly achieve high levels of productivity. Don't be contemptuous of this behavior. Europeans also cottage Chinese tea and porcelain, Japanese from the word to the social system is also who strong copy who. When there is not enough accumulation (technical, research methods), it is necessary to survive in this way. The real need to despise is always to copy for a living, the brain nothing, do not think enterprising.

The reason is that, compared to be copied objects have advantages, or the same reason: give users a choice of your reasons. Renren has an absolute advantage over Facebook, and college students have to use it for social networking reasons you know. If the pure copy of a set of things, in exchange for their name, the user why choose you?

You can easily copy it, others can easily copy it. This is not a threshold at all. The ultimate consequence of multiple plagiarism is homogeneity, the profit space is very low. So before copying, you need to think about whether you have resources that other people can't easily get. Sure, do it fast!

Second, when plagiarism can make up the short plate, will not bring significant homogeneity of the time, to copy

H&m,zara, and every guest is to copy to win. Because their advantage is the low cost of manufacturing, short board is a fashion design. For their target users, they will not be able to copy the latest style, but also reported the big brands are difficult to support prices. Although the guests copied converse of canvas shoes, copy cross slippers, but Converse and cross will never mark the price of similar figures. Service differentiation means that in the service of different consumer groups, not to rob the market and vicious competition.

WWDC on the most stunning is the iOS5 of Google, MS, and many other companies features. Is this the apple that's gone backwards? In fact, even if Apple used the competitors of these designs, but also to maintain their own unique style, do a perfect copy. Its benign business model has not been compromised by these plagiarism: Boutique app Store, elegant design, and a variety of equipment to compensate each other for short boards. This makes up for the previous short board, iOS users can use a more intimate service. What, patent fees? Here you are.

The whole plagiarism of rival silly is not terrible, it is terrible that he plunder the essence, only take the part that suits him best, and help him to play a big game. Copied into the auxiliary tools, and the hands of others copied not to take the core competitiveness, it can stand the feet.

Third, copy also not only copy the surface, to copy the essence

Others have come up with a plan to solve certain problems. But the stall is big, the environment is complex, a set of things to copy over, and not necessarily 100% fit. So we still have to look at the nature through the phenomenon and think about what is right for you.

Groupon, for example, launches only one product a day, in order to keep users motivated every day, and to serve a single group purchase with limited customer service strength. But for Taobao, put more than 100 products a day, often updated, also has a lot of traffic. And, relying on the original evaluation system and Alipay intermediary transactions, can completely solve the problem of after-sales service, so there is no need to insist on "a regiment every day."

Let other people's shoes, and not necessarily fit, or should not be able to make judgments according to their own situation, the more localized production and grinding.

Four, do not copy, to absorb

Give a simple example. People see the cow is very strong, yearn, but can not say I become a cow bar. The ox will be happy to see this, for there is one more top bag in the slaughterhouse. What really needs to be done is to break the beef into amino acids with digestive enzymes, find the parts that are helpful to the synthetic muscle protein, and absorb it to strengthen your body.

Enterprises also need to broaden their horizons, do not limit the use of objects only to competitors. Should always be aware of the latest technology hotspots, need to be able to help themselves to improve the core competitiveness of the part. Absorb it, strengthen it, instead of copying it, it becomes a replica of neither fish nor fowl. For example, Taobao with barcode scanning to rob supermarkets to buy goods customers, Alipay to use barcode scanning to achieve mobile payment. These companies are more powerful because they have absorbed the most advanced technology for their own use.

Reading time accompany me to pass every exam is the mother of a word, I feel difficult, others are difficult, don't panic. Similarly, in the free market, they are easy to copy, others can easily copy. To gain a high profit, or to learn how to use limited resources, fully tap its potential value, to provide sweet to the user's heart products. Copy, can only start, not long.

Copy, also have to copy a product!