Innovation Capability 2: Innovation Path of apple, Samsung, and Google

From Lei Feng Network: http://www.leiphone.com/apple-samsung-google-to-innovation.html

Many people think of "innovation" together with a startup company and an innovative technology, they think a self-driving car or a pair of glasses with Ar enhancement technology sounds cooler than a scaled-out iPad.

But in fact, Booz & Co.'s research report also pointed out that technological innovation is only a small category in all the "Innovation" fields. Other innovations that you think are not so cool will take a lot of time and effort and R & D costs, just like technological innovations.

Barry Jaruzelski, the research initiator of different types of innovation, is described in this category.

Good at Discovery (refer to Apple)

"These are companies that know more about what consumers need than themselves, and discover user needs (maybe users are not aware of such needs) and develop products that can meet these needs, push to the market at the fastest speed. This situation depends on meticulous observation and thinking, not just market research: Research is what others tell you what they need, but observation is what you actively explore what others need. Measure the test taker's knowledge about how users interact with existing products on the market and find out the shortcomings. This may be your chance ."

Touch technology was not invented by Apple, but was used to reach its peak, thanks to its ability to observe and anticipate potential needs.

Understand the market model (refer to Samsung)

"These are a type of companies that are very insightful, but they do not mean they ignore user needs. They are only keenly aware of the products launched by their competitors, and they can foresee that such products will have great demands and quickly launch their own versions on this basis. You can say that he is a copy attacker, but his market share is there-this also requires a strong market intelligence mechanism and strategic vision ."

If Samsung is not so desperate to imitate Apple's products, it will not be able to go up to five points in the world's innovative companies in three years. Yes, it is imitation, but it will also innovate on the basis of imitation and launch the product at the best time. It can be said that Samsung has its own unique understanding of innovation.

Technology-driven (refer to Google)

"Such companies are technology-driven innovation companies in the original sense, and their eyes are not far from the market and consumer demand, but most of the time they focus on the technology layer. They want to develop new technologies and then explore whether they can be used in the daily life of the masses ."

This is an innovative company that we understand in a narrow sense. However, it is difficult to make a great technological innovation when technology has developed to this point. Such companies are niche companies.

The three companies have their own ways of innovation and R & D procedures, but they are undoubtedly successful. For investors and R & D personnel, "Innovation" sounds dazzling, but it is not necessarily the content they are most concerned about.