The difference between search and browse is that one is the purpose of the search, another is the purpose of browsing, from the point of view of the site, the purpose of the search is to allow users to leave as soon as possible, the purpose of browsing is to allow users to stay as satisfied as possible, which requires the search section as soon as possible accurate and precise user intent and But the news requests to excavate the news value as far as possible, attracts the user to read, causes the deep ponder, and obtains the user high praise.
User needs Analysis: Internet users ' news reading habits
General Internet users have a purpose, want to find information and communicate with others, its main characteristics are as follows
1. Get the latest information quickly;
2. Active selection of useful information;
3. Accurate approach to depth information, in the network news dissemination process, the audience is eager to close to the depth of information. They not only want to understand the subject news itself, but also eager to understand the main news related to various backgrounds, the main news of the social life of various areas of the impact, as well as the development trend of the main news events.
and a person's reading habits determine the way he gets information .
1. People often decide whether or not they want to read a news article in less than 3 seconds, and whether the title is fascinating will directly affect the user's decision.
2. The era of information explosion, scanning reading has become the main way of reading, this reading with a great leap, retrieval, neglect, if the news is not eye-catching keywords, no clear hints and signs, no attention to all kinds of details, it is difficult to seize the reader's rapid operation of the eyeball.
3. Free choice of reading content and reading order, it is necessary to set up a more reasonable combination of the layout of the page to reduce the user reading burden, to help users find the focus of reading as soon as possible.
To investigate the influence of media, the main aspects in the speed of reporting, the depth of the article, readability, usability, and so on, the product design of news search is also starting from these several aspects.
The design of news search engine products：
the accuracy of the search
Basic requirements: The most fundamental search behavior, improve recall, ensure precision, filter duplicate information, as far as possible to provide the latest news and timely processing of dead chain, outdated information;
Plus part: For search to provide keyword query extension, to help users add more accurate query statements (such as a specified time search, provide related search), improve search relevance (Chinese word, text analysis, citation, source station weight, etc.);
the timeliness of the results
Basic requirements: Internet users of the timeliness of the requirements of the news is far higher than the traditional media, as far as possible the latest news to the user, Baidu news because of the source are other sites, instant discount, this need to dig through the depth of the article, the relevant news recommendation to make up for this deficiency, Considering that some advanced users will need to find this requirement for a given time news, it is necessary to provide a more complex way of querying.
the credibility of the message
Basic requirements: The most widely used online news source is the Portal > newspaper website > TV station, while the news credibility ranking is just the opposite, the convenience of communication has become a double-edged sword of network news, the clear data source is besides the brand influence the most important confidence index, in addition, The more times a news is reproduced, means the more popular the news, many of the same news prominently marked the original address of the news search engine credibility index is the most important;
the expansion of the news
Basic demand: The quantification of news value, in the "attention to the number of people, attention to the depth of the number of", the News of the project to explore a large number of news in the excavation of a set of users can refer to the extension of the reading list, in this hot topic behind, is a wide range of background information triggered by in-depth thinking. It's not just a simple keyword aggregation, but it's also choreographed to provide detailed antecedents, extended readings, and in-depth analysis.
the development direction of news search
1. Depth: In this era of repeated information proliferation, understanding the news formation of public opinion may be more valuable than just understand the news itself, the same news because of the aggregation and interaction of different viewpoints glow a unique light, thread thus become a portal site differentiated competition is a key factor. Help users to find a detailed and objective views of all sides become the core value of news search;
2. Personalization: With the improvement of the quality of news readers, news is bound to develop in a personalized direction, customizable personalized results page, can participate in the News topic page, convenient discussion mode, can be collected hot news ... will enhance the user viscosity, enhance the news search value;
3. Socialization: The web2.0 era, Digg-mode news station to enhance the enthusiasm of users to participate in the grassroots culture gradually occupy the mainstream, the hot news recommendation is no longer the patent editor, friends recommend news credibility higher, more powerful communication, the interaction between people gave the news more vitality, The news search engine needs to adapt to the socialization trend gradually, improve and lead the user to obtain the news the way.
