John Doerr: Internet content is still not personalized

April 24, 2007, in this world seems to show a little late day, John Doerr in person to China announced the establishment of a KPCB investment fund, in the face of media about whether to come to China too late cross-examine, he and laughed and said "we come to the time", because they found two most suitable partner Joe Zhou ( Joe Zhou) and Ru Linchi (Tina), so when the media asked about China's strategy, he always asked Joe and Tina to answer, "because they know more about the Chinese market."

Recently, John Doerr received an exclusive interview with Sina Technology, in a brief interview, he talked about his views on the development of Internet enterprises in the United States, he said, the United States Internet companies to provide content is still not personalized and humane. The following is the full text of this interview.

Sina technology: What do you think of foreign internet companies with strong capital, and the wages of local start-up companies, but it is difficult to achieve success in China?

John Doerr: China's market environment is very different from the United States, in the following aspects-the Internet penetration level, advertising market, payment system and supervision and so on. In some cases, the so-called "American model", if not adapted to local conditions, is unlikely to be successful in the Chinese market in the near term. At the same time, foreign internet companies must give their Chinese management team full autonomy if they are to succeed in the Chinese market. However, many foreign companies are not fully delegated to China's management team.

Sina technology: How to view a large number of Chinese Internet companies imitating the phenomenon of American internet companies?

John Doerr: The best Internet companies will not imitate, instead, they will innovate. In China, they will succeed with their in-depth knowledge of the Chinese market.

Sina Technology: Can we talk about, the decision to invest in Google, Amazon and Netscape three companies? They are all factors that attract you to invest early.

John Doerr: When we first invested in Google, Amazon, and Netscape, we valued 5 factors, and these 5 factors were also important to our investment in other projects:

• Excellent leadership team, passionate (entrepreneurial) founders should be missionaries (advocates of advanced ideas) rather than mercenaries (for money purposes);

• Dedicated to providing superior technology;

• Huge, fast-growing, untapped market;

• reasonable financing;

Urgency

John Doerr: A lot of people want to be like you, as a successful venture capitalist with brilliant investment results, what do you think he needs?

John Doerr: I'm a little embarrassed about this kind of evaluation. Successful business stems from the hard work and good fortune of good entrepreneurs, not from venture capitalists.

Sina Technology: You think, next Google, or next Amazon, next Netscape will be in which industries? Will it appear in the enterprise you have invested in now?

John Doerr: We are excited about continuous innovation in green technology, medical and mobile services and information technology in the United States, China and other countries and regions around the world. In China, our leading figures Joe Zhou and RU Linchi see the potential in many of these areas. I think the companies we invest in have extraordinary potential, otherwise we will not vote for them.

Sina technology: How do you view the development of China's venture capital industry environment. What do you think Chinese venture capitalists should learn from KPCB?

John Doerr: We have a long-term, global vision of venture capital. Also, we are very excited about China's VC environment. We are meeting the second wave of venture capital-focused on building a global business rather than a quick return. Joe Zhou and Ru Linchi have been engaged in venture capital in China since the early 90, and they have invested a lot of companies in the first wave of VCs, and they have a lot to share with us in the second wave and in the days to come.

Sina Technology: We know that KPCB in the United States to invest in a lot of good internet companies, such as Google, Netscape, Amazon and so on, we do not know how you think of China's internet companies? China's Internet enterprises to further develop well, can you make some suggestions?

John Doerr: My advice to Chinese Internet companies is not particularly important, and the advice of Tina and Joe is particularly important.

In fact, the Internet is still at a very early stage in the world, the application of the Internet is not particularly popular. I think American internet companies through the Internet to provide a lot of content is not personalized, not user-friendly, and entertainment is not very fun, the information provided is not based on personal interests and habits to provide. Everyone is the same, the screen is so small, you may see the personal information.

Therefore, my view of the Internet in the United States is to hope that information can be more humane, more personalized, to meet everyone's interests and hobbies. The information provided on the phone is closely related to each user, thus providing more quality service.

As for the development of Internet enterprises in China I think Tina and Joe would have better advice than me.