Key to landing Google: External links to the site

Google| Links

Netizens often have such a reflection: My site submitted to Google for a long time, how can not find my Web page? Some people who are unfamiliar with the working principle of search engine even think that simply do a good job, upload the website space, will automatically landing search engine.

To the latter case can be an analogy, as if a person from birth to become an orphan, but also have been alone, not with anyone contact, suddenly one day, and then said indignantly, why no one knows me!? Web site is also the same, you do not carry out publicity and promotion, it is like a vast network of islands in the sea, the opportunity to be found almost no.

The former is slightly better, at least knowing that the site will be submitted to Google, which might have worked a few years ago, but not now. It can be said that site links are the basis for search engine existence. From the full text search engine working principle can be seen, search engine is rely on tracking the links between the sites to find sites and crawl Web information, if the site are independent of each other, search engine efficiency, the breadth of information provided and quality will be greatly compromised.

For Google, the link is its "lifeblood" and the key to its success. So Google has the opportunity to instill in you the idea that you should go out and find a link, or your site won't be accepted by us. Google has said at a search engine conference that the minimum standard for Web sites is to make sure that there is an external link when you submit a Web site to Google. In fact, if the site's external import links enough, you simply do not have to submit the URL to Google (and Google does not recommend you to do so), so that it will be more quickly indexed by Google.

Now that we know the role of the link when landing Google, here are some ways to get external links. Before introducing, it is necessary to clarify the concept of the link:

External links: External links. External links to this site, generally refers to other sites linked to this site. Internal links: Internal links. Links between internal pages of this site. Reverse/import Links: Backward links or incoming/inbound links. Meaning is close to "external links", referring to links to other sites linked to this site. Export Link: outgoing/outbound links. Refers to links from this site to other sites.

* Ways to Get External links

1, submit the website to the portal site

Get External links The easiest way is to submit the site to the major portal sites, at present, Sohu, Sina, NetEase are providing fees Web site login services, fees ranging from hundreds of to thousands of yuan. Although a certain amount of input is required, the website promotion perspective says this is the price that must be paid, and the links on a large portal will allow you to log on to Google engines faster and improve the site's ranking on Google.

2. Exchange links with other websites

The more external backlinks to the site, the greater the likelihood of being found by Google, so you can apply to other sites for exchange links.

3, submit the Web site to other types of Web sites

This is consistent with the usual site promotion strategy, in order to increase the number of visitors to the site, we can add the Web site to the industry portal, online forums, guest books and so on a variety of places to allow the URL to add, which will increase Google to find our opportunity.

* Issues to be aware of when looking for external links

In general, more Web site import links will allow you to log on to the Google search engine faster, but this does not mean that you can not be strategically linked to any site, which follows several basic principles:

1. Whether the linked object has been included by Google

In the search for a link to the site, there is a basic principle, is to first confirm that the target site has been indexed by Google, mainly to see whether the site has PageRank score, and the higher the score the better.

2. Whether the linked object is punished by Google

If a website is punished by Google, but you link with it, not only do not help landing Google, on the contrary will be implicating, your site may be Google punishment.