Keyword ranking and traffic analysis

1. Website keyword ranking analysis

The ranking of website keywords is very critical. A good ranking of keywords is the goal of our website optimization and is also the foundation for independent websites to make profits. Some people say that the keyword ranking of my independent website is not very good, but it is also profitable. Why? In fact, this type of friends only consider part of the keyword ranking. Some invisible ones do not consider it. To make a profit for a website, you must have customers and traffic, we cannot make profits without ranking a keyword. Most of the keywords mentioned by such friends are the ranking of the target keywords. Sometimes, because the company has a high degree of fame in the industry, the efficiency of the brand keywords is more effective than that of the target keywords. Therefore, when analyzing the keyword ranking of a website, you need to differentiate keywords for analysis.

A. The target keyword is certainly the main direction of our optimization, because A good target keyword can bring us A lot of traffic, A website's optimization is good or bad, we can make a judgment based on the ranking of the target keyword. In general, we say that the optimization of this website is quite good in the first three aspects of the website homepage, if you cannot enter the first three places on the homepage, the optimization is not good, but it does not meet our requirements. As for the first three pages, this is only a preliminary standard, the optimization work on the top 10 pages is just getting started. Target keywords should be well done, focusing on analyzing the influencing factors of target keywords. One is the layout of the target keywords on the homepage, the other is the construction of the anchor text of the target keywords on the inner page, and the construction of the anchor text on the outer site, basically, we can improve the keyword ranking.

B. Brand keywords and long tail keywords. Brand keywords are a very important intangible value for websites, because the traffic of such brand keywords is accurate and the conversion is very high. For example, we are a company in Beijing, I want to do SEO, so I found SEO in Beijing through Baidu and found that many companies or individuals do not know which one to choose, but SEO is ranking well, because I have done a lot of cases before, as a result, most customers have chosen him. What's more, some companies will search fat SEO to find him. This is the effect of a brand. For the analysis of long tail keywords, we have a lot to do. One is the number of long tail keywords, the number of long tail keywords in good rankings, and the number of long tail keywords that can bring conversion, SEO diagnosis is inseparable from the analysis of how to rank long-tail keywords using website content pages and column pages.

2. Website traffic analysis

The amount of website traffic directly determines the number of potential customers. Generally, the more traffic we require, the better. But to achieve better performance, we must develop more high-quality traffic, precise traffic. For example, if we are a product, we need to find links to websites with a large number of potential customers, rather than mixing them with Webmasters. This is why relevance is so important.

A. Traffic from direct target keywords. This is what we need to analyze during SEO diagnosis and analysis. Sometimes the target keywords we select seem to be very good. The daily index is around 200, however, We optimized the traffic to the homepage, or even the first three, but there was not much traffic from the target keyword. At this time, we should analyze whether this keyword was selected incorrectly, one aspect may be that the competition for this keyword is relatively large. Many people are bidding. One is that the Baidu Index of this term is false, and there is not much commercial value, it is necessary to promptly change the strategy and direction and make correct adjustments.

B. The traffic of long tail keywords may be a very large volume. Although the number of keywords is small, the key lies in the large number of long tail keywords, this is also a considerable amount of traffic. Here we need to analyze the types of long-tail keywords in the traffic. If there are many visits to these keywords, we need to pay more attention to optimization and monitor the conversion rate, pay more attention to the keywords that can bring customers directly.

C. The traffic of brand keywords may not exist when we do not build our own brand. However, due to long-term persistence and hard promotion, the brand effect will inevitably be displayed, A friend used to play games. His website has thousands of IP addresses that use the brand words of the website every day. I believe some large portal websites will have such brand words. Therefore, Brand words are critical to a long-term goal.