Keyword selection for website optimization

1. Thinking from the customer's perspective

What are the key points for potential customers to use when searching for products? This allows you to get feedback from many resources, including your customers, suppliers, brand managers, and sales staff.

2. Extend keywords into a series of phrases/phrases

Do not use a single word, but expand it with all your efforts. For example, marketing-network marketing management. Keyword search engine overture Tool Keyword Suggestion Tool can be used for Keyword Group detection. You can view the frequency of Keyword search in the past 24 hours, the best keyword is the words that are not widely abused and searched by many people. The Chinese tool can use Baidu's "related search" and Google's KeywordSandbox tool to match and expand keywords.

Recommended Tools

Google AdWords Keyword Tool: common queries for specific keywords and extended matching

Baidu Keyword Tool: common queries, extended matching, and query hotspots for specific keywords

3. Multi-arrangement and combination

Change the order in the sentence to create different word combinations. Use uncommon combinations. A question. Includes synonyms, replacement words, metaphorical words, and common misspelled words. The product name and product name. Use other restricted words to wear more combinations of two words, three words and four words.

4. Keyword that does not mean to be too extensive

If you are engaged in packaging machinery manufacturing. Then, selecting "mechanical" as your core keyword will not help attract target customers. In fact, in order to find the desired information accurately, search users tend to use specific words and combinations to find information (especially the combination of the two words ). Instead of using those big and general concepts. In addition, the keyword that makes too much sense means that your website needs to compete with more websites for rankings. Is it meaningful for you to choose this keyword?

5. Make your own brand and use your own brand as a keyword

If you are a well-known enterprise, do not forget to use your company name or product brand name in the keywords.

6. Add geographic locations to regional keywords

Geographic location is especially important for local enterprises. If your business scope is local, the service scope is mainly local, add the local region name to the keyword group, for example, "Xi'an website construction Tutorial ".

7. View keywords used in the same industry

Viewing the keywords of competition in the same industry allows you to think of phrases that may be missed, but do not copy the keywords of anyone, because you do not know the keywords they want to use-you have to think about them yourself, searching for other people's keywords is just to supplement the keywords you have selected.

8. Do not use keywords irrelevant to yourself.

Some people will always include popular words in their META keywords-although this popular keyword is irrelevant to their website content, some even add the brands of competitors in the same industry to their keywords. This not only does not provide substantial help for rankings, but also infringes. Too many false keywords may be penalized to lower the ranking, what do you mean by doing this?

9. Properly control the number of keywords

A single page can contain up to three keywords, and all the content is expanded to ensure the keyword density is reasonable. The search engine also considers the topic of this page clear, if a large number of keywords need to be displayed, it is best to distribute them on other pages and optimize them accordingly so that these pages also have the "enter" effect, this is why the keywords on the home page and the inner page are often differentiated. The most typical case is that a single webpage is optimized for each product when different products and services are available, instead of stacked on a web page