Korean Entertainment overlord IMBC shares to see star set up the only overseas joint venture company

June 20, in the MBC Golden Hall of Seoul MBC, South Korea, IMBC Xu Lianhui announced that the only listed subsidiary of MBC Group IMBC and Beijing Technology Co., Ltd. (hereinafter referred to as "technology") signed a joint venture agreement. This cooperation, also means that the MBC group in more than 50 years the first overseas formation of a joint venture company, to see the star will be IMBC TV series + variety show + Online concert + peripheral + derivatives and other types of Chinese exclusive cooperation rights. To this end, the science and technology under the "See Star App" has become the first domestic investment by the South Korean entertainment capital of the joint venture live platform.

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MBC TV is one of Korea's three major Taiwan, in the Korean culture and media field has a pivotal position, known as "Korean drama Dynasty" and "Arts Kingdom" reputation. We are familiar with the famous Korean variety show "Infinity Challenge", "where Papa Go", "I Am a Singer" and other programs are from MBC's hands. As the only listed subsidiary of MBC, IMBC has made considerable achievements in new media broadcasting, content production and distribution, derivatives and so on. Previously, to see the star has passed and IMBC exclusive authorization, in the domestic launch of the first live variety show. Invited to the two places in China and South Korea are quite popular combination block B, boyfriend, b1a4, cosmic Girls, Lovelyz, Huang Zheng, Ryu June yeol, etc. through the live variety show "Park Idol TV", "Celebrity private Life" and large-scale TV series published in the "See The Star App" Meet with Chinese fans. Through the network of Word live technology solutions, the first to achieve the Korean variety show in China's "God Synchronization." At the same time, to see the star also combined with the characteristics of the network broadcast, the Korean entertainment star please under the altar, in a full range of live entertainment with the user to engage in interactive, not only can and fans of one-on-one chat, but also voice connection, gift autograph gifts, in addition, the audience can be interactive broadcast channels to determine the program Fans can make decisions about what the star eats, what to do, and truly "participatory" and "strong interaction".

This strong South Korean IP to attack the comprehensive live form, but also won the domestic high recognition of Korean flour. June, on the mobile live platform me, to see the star United IMBC produced a number of Korean entertainment variety show, successfully built the first "Korean Entertainment variety show live frequency" concept, every live there are millions of fans onlookers. To see the star more thus won the "King Lin" tens of millions of angel investment.

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To the signing ceremony, IMBC through joint venture to increase and see star cooperation, talk about the Shangan of science and technology and two female founders have a more profound outlook. As a loyal fan of Korean entertainment culture, Shangan will pursue the star to develop its own business, integration of South Korean television, brokerage companies and other fields of resources, quickly in the arts live, large-scale Korean entertainment festival and other areas of the layout. Another co-founder, Chengchong, relies on the management experience of several Nasdaq-listed companies, combined with years of research into internet products, to accurately grasp the needs of the Chinese market and fans. "To see the star"-this is the only one in the country full copyright operation plus Star Interactive live entertainment platform, relying on the Korean IMBC production of the highest quality of the amusement show, the realization of their own PGC (professional manufacturing content) positioning, and the domestic live broadcast platform Universal UGC (user-created content) formed a differentiated competition pattern.

According to the industry analysis, after the joint venture, to see the star will be in copyright cooperation, star invitation, program production, TV drama resources and online concerts and other fields to expand more action. Deep understanding of the needs of fans, the production of fans favorite entertainment programs, through the IMBC professional production team and to see the star Advanced subtitle services, in order to form the content of Korean powder to realize the new blue ocean.

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1791227

Korean Entertainment overlord IMBC shares to see star set up the only overseas joint venture company