"Recently, Baidu Anti-cheating algorithm to update the upgrade again." The Baidu system algorithm upgrade, the main object of the attack is intended to cheat through the chain of the way the site in Baidu search results ranked behavior. These links may affect the quality of Baidu search results so as to harm the user experience, but also hurt a lot of diligent construction site content webmaster interests, vicious circle, leading to the unhealthy development of the Internet ecology, the emergence of a variety of interest groups to exploit the interests of the webmaster. "This is the Baidu to carry out system algorithm upgrade bulletin, the specific attack of deliberate manipulation behavior including but not limited to the figure:
From this can be seen, Baidu has been for the external chain algorithm to do updates, many people say that the construction of the chain will become more and more difficult, only friendship links is the best way. But, in my opinion, the recommendation of the chain to the keyword ranking is still very important, just pay attention is no longer the amount of the chain, but the quality, you can not sell the tea link to sell pesticides or other forums, which means that the external chain relevance is particularly important, then the relevance of the chain can change the current SEO pattern?
Baidu algorithm update clearly pointed out: the fight with "No recommended link Exchange" and create a value-free web page behavior, which is more we pointed out the direction of the construction of the chain---relevance. The reasons are as follows:
1, the relevance of the site outside the chain has recommended significance
The same industry's web site exchange links than not the same industry site exchange link quality is high, because the same industry has the right to speak, the vote is significant, but also high-quality links.
2, the relevance content has the recommendation significance
If you are selling tea, then your article will be consistent with your theme, to the user's needs-oriented, which would win more "user's sincere recommendation."
3, Links of relevance
Outside the chain there is a saying: the relevance of the link, the basic concept and relevance of the content is the same, that is, to obtain the same industry authoritative site vote, the effect is far more than the same industry site.
In view of the current algorithm update situation, we should continue to adhere to the outgoing chain, but to change the existing external chain operation form, to do the user valuable content. The following are the specific points:
1. Forum Signature
The weight of the forum has been reduced, the weight of the signature is even more, meaningless links will only bring bad impact on the site.
2, Relevance website
The role of the chain is not lost, but its standards (relevance) has been improved, only to do the real value of the user content, is a good outside the chain, the same industry authoritative vote is more recommended significance.
3. Related content
Published articles to be useful to the industry user content, that is, and your link to have relevance, so users-oriented, in order to get more "recommended."
4, Friendship Links
When exchanging links can not only value the PR and weight, we should look at the industry's relevance, the industry's authoritative vote has a high value, and Baidu algorithm update clearly pointed out that "no recommended link" will not pass the weight.
5, blog outside the chain
Carefully raise a few blogs, keep updating the article, the text should always revolve around the blog theme, that is to say, our content should be related to our industry.
6. Submission
In the major portals, columns and local sites to contribute, the quality of the site itself is very high, bring the link effect will be very good, more likely to be other media, blog reproduced, if the other party did not remove the link, then may produce a lot of high-quality outside the chain.
If we can do a good job outside the chain of relevance, focus on user demand changes, really from the user perspective to consider content construction and chain construction, then no matter how Baidu update, our site will be alright.
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