Logo Design Analysis: Several logo logo design style

Source: Internet
Author: User
Tags abstract continue requires touch advantage

From the current logo style we can see that the message-at any cost of the anxious to stand out, another refreshing. In my opinion, Web2.0 's logo is a terrible failure, but this state may not last long. Web sites that specialize in imitation can be used, but when it comes to personality traits, designers need to do more to make a big effort.

Designers are more sensitive to historical movements and their style and expressiveness than they have been in the past few years, and they are trying to find ways to make logos more expressive of national character.

Minimalist abstract art is the spiritual pillar of swirling, flashing balls and other accidental imagery. Yet we are witnessing the decline of minimalist abstraction, which is paving the way for a takeover of the eye-catching art of mixing.

A particular style cannot appear for no reason and is at the top of the trend indefinitely. The development of logo design shows that the trend only has a short life cycle, is experiencing the "see the outdated" type of sudden change of the situation.

The rise of new trends will only arise when people who hold the opposite view question them. When the so-called exemplary flood, the new logo is difficult to give people a great originality of feeling and crafts.

2009 will create something new, some experimental, some bizarre, and more will be the new rare group. Strong vision and passion are dominant themes.

Visual illusion of popular background

In order to focus more on the content and substance, the design community still advocates the weakening of complexity. However, countless colors and shapes still poured into the picture. This new trend has again led to a fierce situation, namely: to lay out everything, not to hide anything.

Each technological change inevitably spawned an exaggerated culture of opposition. But a contemporary form, in a way, can be said to be a postmodern gimmick, which is to mix the two opposing viewpoints in the context of the the 1960s visual illusion effect pattern.

What does this background convey to us? You can see two parts of information: First, the visual effects of the 60 's, the second is the optical arts. The use of layers reveals that Photoshop is taking a vector route. This trend is becoming more intense because of mentality and passion.

The popular background of visual illusion reminds people of the age of Flower power, but they transcend the very modern and unconventional thinking patterns. They are democratic, they do not pretend, they do not see a little arrogance and power.

Most of the trends this year are not well explained in print. The invention of technology and the use of various tools make black-and-white photocopying no longer inevitable. Some customers are beginning to realize that once they choose a particular trend performance, they may be able to remove the importance of the logo, and when converted to Black-and-white or faxed, the logo's appearance will be eroded. So what do these customers focus on? They want their own logo in 90% of the media, can achieve an expressive, colorful and stunning visual effects.

Origami Art

The desire to return to the beginning is reflected in the theme of origami, where designers showcase their different skills through origami.

More and more designers hope that the works they create can have practical use value. The art of origami is easy to damage, lightweight, and implicit, as is the case with digital programs. It is very similar to the geometric style previously discussed, but is seen more as a trend. However, the art of origami is evolving into a new trend in its own way because it is a process that can be shown to a wider range of designers. The tide will not last long, for the simple reason that the result is often similar. The advantage of this trend is the process, the designers need some good experience of the process steps. Although the form is clear and simple, the logo will make the designer's demeanor more prominent. The logo based on the art of origami is a good choice for companies that want to use Monogram as a pattern (two or more than two letters, usually the initials of their names, together). This trend conjures up a way of saying "small but exquisite". Origami is a Japanese origami art designed to use small folds and creases to perform fragile and delicate objects. This is a challenge for logo designers and is why designers spend a lot of time and energy trying to design a logo that respects the objectivity of the object. This kind of logo can be used to express annoyance by subtle. This is why, despite a little performance, the designer's demeanor will be strongly realized.

Tactile logo

What kind of emotion do you trigger when you see a letter device being crafted from a variety of raw materials and then taken as a photo? Would it be "cool"? Would it be "sexy"? The term tactile refers to tactile or tactile, but not unwise or clumsy. such as verve is not a tactile category, it needs to make up for the vision.

Designers who are willing to experiment with tactile logos want to change the way they feel in the regular real world. They can make good use of their favorite software, but complete traditional cutting, painting and pasting tasks. In fact, the impression that the tactile logo gives the viewer far beyond the "touch" of the simple level requires some brilliant strategies. Verve and nature need to transcend the level of touch sensation.

The process is challenging even for highly experienced graphic designers. Creating printed fonts from realistic materials is an unusual experience and there are countless possibilities. Designers will feel like walking in the open land, each creation seems to be a significant breakthrough. The type device is thought to create a special mood and atmosphere. This results in the logo or type design of the unusual process and touch to wake up.

This is definitely a gift, and designers are so clever at controlling this tactile trait that even the untrained eye can feel it. Tactile logos never stop inspiring logo designers. There is a very type of logo that forces them to withdraw into the privacy of their hearts and to translate things from the depths of their hearts into concrete touches, whether on metal, paper or other material.

Arabian Floral Style

When designing a company's corporate image, it seems straightforward to use an optimization tool such as Arabic calligraphy. But until you actually start performing the steps, you'll find it a tricky business. Why, then? Because this form inevitably requires a lot of intuition about the exercise of beauty. The designer must make the logo that he designs reflect the connotation of the Middle East beauty. The use of Arabian floral decorations is like a majestic blow, which needs to be handled with care so that it can be used for the corporate image you want to use.

The rise of this trend has been accompanied by a revival of imagery, which designers and non-designers have observed in previous years: in print and electronic format, intricate patterns form the perfect illustration to depict passion. This wonderful creation comes directly from the Middle East, but designers in America and Europe are quick to use it. This is a great way for designers to pursue uniqueness. The harmonious blending of ancient calligraphy and modern typography has worked perfectly. What can you gain from it? That's an amazing modern way of being popular. The public appeal is by no means inferior.

Classical Modernism

In the 2008 classic modernism became a kind of fashion, as many people think, classical modernism is a foolproof method, is a "safe" way of logo design. The 2009 will bring us back to the ancient ways--just as computers have never been invented.

In classical modernism, we have a basic form, a stark contrast, a clever use of white space, and form the following functions (in that era, the form tends to follow the passion).

The focus of modernism is to focus on the most important, that is to say, the content and the implementation of the content is the primary guiding principle of attention. There is no doubt that these can be weakened, but the good thing is that it has ample room for interpretation. The colors and shapes are small and powerful, and slides and photography have not been invented yet. These prerequisites convey trustworthy, secure and pragmatic information, and can be accomplished only with minimal resources. When other people in the design community are advocating the idea of "should shout out," It's a way for designers to focus on themselves.


Logo design should not just entity, image, color and image of the mix or process production, can also be a process to solve the problem.

We are witnessing a strong trend of meaningful imagery fusion, which includes the primary value of the brand, brand information and market positioning in a compressed manner. Hieroglyphs are the pillars of nonverbal and multicultural communication. As you learned in college, classic hieroglyphs are excellent communication methods that help companies communicate "This is me" instead of "Let me tell you about my company."

This trend became apparent after web2.0 gradually faded out of the design world. At that time, it was more important to focus on the background of the shiny icons than on the icons themselves.

Sometimes the purpose of hieroglyphics is to convey public value.
Hieroglyphics can be traced back oddities years ago, but when services such as aerospace, urban planning and public parks wanted to provide important and helpful information to citizens in a universal language, Hieroglyphics began to become a trend. If logo designers want to use hieroglyphics, they'd better use it in a place where they can play a role. Visual cues are important in hieroglyphics. The logo must be presented to the audience in a natural, clear way, without the need for a visual detective to decode the content. The glyphs should not stress the viewer when interpreting a message, however, the logo designer must not overlook aesthetics, novelty and permanence.

The geometry course of the 80 's

If there is any absolute taboo in graphic design, it is to design the logo with the complex geometry of many shades.

As for the performance of the logo after the fax is good or bad does not matter, this argument can continue for a long time, but one thing is clear: this complex geometric form will also be short-lived.

When this 80 's style first appeared, it was used to attract the attention of customers, in order to design a new style at any cost.

A few years later, ambitious, self-centered companies did not focus on showing their company's industry carefully, but touted the use of geometric logos like monsters. These bad icons make the company's image look as outdated as it was a few years ago, giving the impression that the company has no advantage, but as a plaything for children and is not taken seriously. But wary designers and brand-makers are beginning to recognize the value of the 80-style geometry and use it. It is ironic to apply all the colours to these signs. In the the 1980s geometric style of the logo fully resist minimalist abstract art, design and public will style of simple. It is also ironic that it is not so much a way to follow the 2008 High-tech 3D geometric design that it is the most popular geometrical principle of rubic dice. (It seems to say that it is not the result of the trend, but is born there). Of course, it is possible that this approach will not be developed, and will not be widely adopted, perhaps they will cause a sensation in some places, let people feel visual pollution or the picture contains unnecessary factors, it may be an effective way to convey information. Perhaps they lack some conceptual elegance, but you have to admit that they are finely provisioned, visually stable, and difficult to replicate.

Typography/Font logo

Feeling a little dull and serious? Yes. Fashionable? No.

Typography/font logos will never fade out of the designer's sight, because they are not only concise but also have a strong visual appeal, is a silent elegant form. As embellishment, powerful combinations of letters are frequently used.

Typography/font logo design refers to the nature of the company's characteristics and can only be communicated through the purpose of the company's purposes of expression. This design is not intended for a fledgling logo designer, because it requires a delicate balance between the company's philosophy and the proper typography style used to demonstrate it.

There is no doubt that there are thousands of fonts available for designers to choose from, but good designers will never resist the temptation to use fonts that are not yet widely used. and a professional logo designer's way of starting from scratch is like a pastry chef creating his signature snack. Even a slight modification of the molded font is not acceptable, and this is the idea of a group of enthusiastic, print-style users. Typography/font logos will consistently showcase the business style, culture and purity. Fonts must be adaptable, especially when there are many different styles to choose from. However, when the printing technology can not reflect the skills and talent, and then the good signs are mixed hard to distinguish, the rest of the graphic elements of the texture will be plummeting.

Street art

When you hear "street art", you think of hand-drawn graphics. The use of street art as a background of the skilled plotter art of painting the wall into a illustrator Bezier tool.

Many people think of street art as a green way, from the computer digital art of liberation.

Street art logos have been around us, and there are signs that they will continue to exist. They are a popular medium for extreme sports producers and manufacturers of sports-branded machines and apparel. When the abstract works are going downhill, but people still hope to see the wonderful allusions from the logo, street art will regain people's pro-Lai. When designers want to create something new, in recent years they have chosen some fashionable street art style.

Street art is the spirit of the designer spokesperson: Some of the urbanization, but also some subversive and activism tendencies.

When the striking street art is embodied in logo design, just let your thoughts soar: from the galleries in East Berlin, to the varied Melbourne, to the murals of Sao Paulo, to Brazil, you will find that street art logos make a clear impression of time and place as eyewitnesses.

Puzzle Patterns

When people exclaimed: "The world is getting crazy!" "We think the logo is the same. The number of brands that appear at thousands of times per day is clearly weakening the visual impact.

How do people make up for this weakening of visual impact?

One way is for brand designers to dabble in uncharted territory, something they can't possibly dream of. Just like the fashionable thing now, it is impossible to achieve it two years ago.

These jigsaw puzzles are not an essential factor in reducing the brand but a whole storyline. Most of the graphic patterns are highly natural, but this has nothing to do with nature itself, it will naturally appear on the screen when the logo design with a machine is a trend trend.

Compared with the rule of deep brand important elements, designers turn to the use of complex vector graphics. Their current creed is: "Design has no rules." "There is no defined but skillful correlation between fonts, styles, and graphics." It is impossible to impose rules. Any part of the puzzle pattern: animals, letters, plants, badges, or any geometrical shape, are not bound. No one is worried about meaning because of this unconstrained? (the words are not shown) cater to the strict decorative effect.

At present, the puzzle pattern is the most outstanding anti-company tactics. In the next few years, however, when big companies are ready to repackage, they will think they absolutely need something totally different, and the puzzle will be a new trend.

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