LP (Landing page) page Analysis: Balancing user experience and business requirements

Web page Production WEBJX article introduction: The impact of the form page content on the user churn rate.

This data is from HubSpot and is analyzed for 40,000 LP (landing page) pages. Very interesting.

The main purpose of the LP page is to collect user information and make the potential user into the target user. On the one hand we want to get users as much as possible useful information, and also want users to complete the convenience as soon as possible.

Here the various forms of LP pages, the menu data analysis, so that we can better balance the user experience and business needs.

First, analyze the impact of the number of forms on the user:

It is found that the increase of users ' number of forms has not produced any significant difference. A simple, Single-line text entry field was used as the experimental target:

The result data is still not obvious, so it strengthens the depth and uses multiple lines of text input fields to experiment:

Here you can see that a large chunk of text fields will have a significant effect on the user. Next, use the selection box with the Drop-down menu.

It is obvious that multiple input fields with a selection can also have a serious impact.