Main principles of commercial website design

Designing a website is a way for enterprises to provide information (including products and services) to users and netizens, it is the infrastructure and information platform for enterprises to carry out e-commerce, it is impossible to leave the website (or just use the third party website) to talk about E-commerce. Enterprise's website is called "The Network Trademark", also is the enterprise intangible assets constituent, but the website is the Internet propaganda and reflects the enterprise image and the culture important window. Corporate web design is extremely important, the following are some of the Web site design should pay attention to the principle.

First, clearly establish the objectives of the website and user needs
Web site design is to show the corporate image, introduce products and services, reflect the enterprise development strategy is an important way, so we must clearly design the purpose of the site and user needs, so as to make a practical design plan. According to the needs of consumers, market conditions, the situation of the enterprise itself, such as comprehensive analysis, bearing in mind the "consumer (customer)" As the center, rather than "fine arts" as the Center for Design planning. At the beginning of design planning, the same considerations: what is the purpose of building a website? For whom services and products are provided? What products and services can the enterprise provide? What are the characteristics of consumers and audiences for the purpose of the website? What kind of performance (style) is suitable for enterprise products and services?

Second, the overall design plan theme is clear
On the basis of a clear goal, complete the idea of the site is the overall design plan. The overall style and characteristics of the site to make positioning, planning the organization of the site structure. The web site should have a different form for the service object (institution or person). Some sites provide only concise textual information, while others use multimedia techniques to provide gorgeous images, flashing lights, complex page layouts, and even downloading sound and video footage. A good web site combines graphical representation with effective organization and communication. To achieve a clear theme, the main points, with a simple and clear language and screen to reflect the theme of the site. Mobilize all means to fully display the site's personality and taste, to run the characteristics of the site. The basics of the Web site's homepage include: page header: Accurately identify your site and corporate logo; Email address: Used to receive user inquiries; Contact information: such as ordinary mail address or telephone; Copyright information: Declare the copyright owner, etc. Be aware of reusing existing information. such as customer manuals. Public relations document. Technical manuals and databases can be easily used in corporate Web sites.

Third, the website layout design
As a visual language, web design should pay attention to the arrangement and layout, although the design of the homepage is not equal to the graphic design, but they have many similarities, they should be fully utilized and used for reference. The layout design expresses harmony and beauty through the spatial combination of the text graphics. A good web designer should also know which section of text graphics should fall where to make the entire page glow. Multi-page Site page layout design requires the organic relationship between the pages reflected, especially to deal with the page and the page within the order and content of the relationship. In order to achieve the best visual performance effect, should pay attention to the overall layout of the rationality, so that viewers have a smooth visual experience.

Four, the role of color in web design
Color is one of the elements of artistic expression. In web design, according to the principle of harmony, balance and emphasis, the different colors are combined. Mix to make a beautiful page. According to the influence of color on people's psychology, rationally apply. According to the principle of the memory of the color, the general warm color is more cool than the memory of strong; colors also have associations and symbols of the material, such as red symbolizes blood, the sun, blue symbolizes the sea, the sky and water. Therefore, the design of the sale of cold virtual store, should use elegant and quiet color, make people feel more cool mentally. The color of the application of the Web page is not limited, but not unrestrained use of a variety of colors, in general, the first according to the overall style of the requirements set out one to two main colors, CIS (corporate image recognition system) should be in accordance with the VI of the use of color.

The use of color in the process, but also should pay attention to a problem is: due to national and ethnic. The difference between religion and belief, and the geographical location of life. Cultural differences, and so on, different groups of people have a great difference in the degree of joy and evil of color. For example: children like strong contrast. The pure color of individuality; people who live in the prairie like red; people who live in busy streets like elegant colors; people who live in the desert like green. The background and composition of the main readership should be considered in the design.

The unification of Web form and content
In order to organize the rich meaning and various forms into a unified page structure, the formal language must conform to the content of the page and embody the rich meaning of the content. By using the means of contrast and harmony, symmetry and balance, rhythm and rhyme and leaving white, the whole equilibrium state is established through the relationship between space, text and figure, which produces harmonious aesthetic feeling. such as the principle of symmetry in the page design, its balance will sometimes make the page appears stiff, but if you add some dynamic text, patterns, or exaggerated methods to express content will often achieve better results. Dots, lines, and surfaces as the basic elements of visual language, to use points, lines, faces interspersed each other, foil each other to form the best page effect. The use of the midpoint, line and surface of web design is not isolated, many times need to combine them to express the perfect design mood.

Composition and virtual reality of six or three-dimensional space
The three-dimensional space on the network is an imaginary space, which needs the help of static and dynamic changes. Spatial factors such as the proportional relationship of images are shown. In the page, the picture, text position before and after the pressure, or the page position changes produced by the visual effects are different. Picture, text before and after the formation of the space level is still rare, more on the web is some design more standardized, concise pages, this kind of stacking can produce a strong rhythm of the space level, visual effect is strong. Web page is common on the page, down, left, right, the location of the space generated by the spatial relationship, and the location of the density of the space generated by the spatial level, these two position relations to create a flexible space level, but also give people a relaxed or urgent psychological feeling. Now, people are not satisfied with the HTML language compiled two-dimensional Web page, the temptation of the three-dimensional world began to attract more people, virtual reality to display its charming style on the web, so the VRML language appeared. VRML is an object-oriented language that resembles the HTML language used by Web hyperlinks and is a text-based language that can be run on a variety of platforms, but can serve more virtual reality environments.

VII. utilization of multimedia functions
One of the advantages of network resources is the multimedia function. To attract viewers attention, the content of the page can be used in three-dimensional animation, flash and so on to performance. However, it should be noted that due to the limitation of network bandwidth, the transmission speed of the client should be considered when using multimedia to express the content of the Web page.

VIII. Website Testing and improvement
Testing is actually a process of simulating a user asking a Web site to identify problems and improve the design. Be careful to let users participate in site testing.

IX. Content Update and communication
After the Enterprise Web site is established, keep updating the content. Site information constantly updated, so that visitors understand the development of enterprises and online positions, but also to help enterprises to establish a good image. On the corporate web site, be careful to reply to the user's e-mail and traditional contact methods such as letters. Telephone inquiries and fax, do have to ask a must answer. It is best to classify the intention of the user, such as general knowledge before sale. After-sales service, by the relevant departments to deal with the use of station visitors feel the real existence of the enterprise and thus generate trust. Be careful not to promise things you can't achieve, and not to ask users to enter information or list a number of phone numbers they can't answer in time before you really have the ability to handle them. If visitors are required to voluntarily provide their personal information, they should disclose and conscientiously fulfill their personal privacy guarantee commitments.

Ten, rational use of new technology
New Web page production technology will appear almost every day, if not to introduce the network technology of professional site, we must reasonably use the new technology of Web page production, avoid the Web site into a technology booth to create a Web page, always remember that users quickly and easily get the information needed is the most important. For web designers, you must learn to track the web design of new technologies such as Java, DHTML, XML, etc., according to the content of the site and the needs of the form of a reasonable application to the design.