Main principles of website design and maintenance

You may have designed a website or even a personal homepage, but it is not that easy to make people choose to visit your site from the vast sea of sites, because the mouse and keyboard are always in the hands of netusers. To design websites and webpages that achieve the expected results, the designer must have a deep understanding of user needs and carefully analyze and study the psychology of people accessing the Internet.

A Web site provides information (including products and services) to users or potential customers. It is an infrastructure and information platform for enterprises not to carry out e-commerce. The website of an enterprise is like a trademark or brand of an enterprise. It is an important window to reflect the corporate image and culture. So how should we design, manage, and maintain enterprise websites?

1. Define the design objectives and user needs

The design of Web sites is an important way to reflect the enterprise's development strategy. Therefore, it is necessary to clearly define the purpose and user needs of the site to make practical plans. According to the analysis, the effect of some websites is not as good as expected. The main reason is that there is a misunderstanding of users' needs and there is a lack of user tests on the website. Designers often put marketing and business goals in the first place, but do not know much about the real needs of users and potential users. Therefore, enterprises or institutions must have a clear understanding of the basic information about the audience of the website, such as the educational level, income level, and the scope and depth of information required.

II. Clear themes of the overall design scheme

On the basis of clear objectives, complete the website's conceptual creativity, that is, the overall design scheme. Position the overall style and characteristics of the website and plan the website's organizational structure.

Websites should have different forms for different service objects (institutions or persons. Some sites only provide concise text information; some use multimedia techniques to provide gorgeous images, flashing lights, complex page la S, and even download sound and video clips. The best Web site will combine graphic image presentation techniques with effective organization and communication.

The theme should be highlighted with clear points, and the theme of the site should be reflected in simple and clear languages and images. Mobilize all means to fully express the personality and interests of the website and create the characteristics of the website. The basic components of the Web site homepage include:

Page header: accurately identifies your site and Enterprise logo; Email address: used to receive user inquiries; contact information: such as normal Email address or phone number; copyright information: copyright holder. Make sure to reuse existing information. Such as customer manuals, public relations documents, technical manuals, and databases can be easily used on enterprise websites.

3. Website layout design

Web design, as a visual language, must focus on orchestration and layout. Although the design of the home page is different from that of the plane design, there are many similarities between them and they should be fully utilized and used for reference.

The layout design expresses harmony and beauty through the space combination of text images. A good web designer should also know where a text image should be stored to make the entire web page shine.

The multi-page website page orchestration design requires that the organic links between pages be reflected, especially the relationship between the order and content between pages should be properly handled. In order to achieve the best visual performance, the rationality of the overall layout should be discussed to give the viewer a smooth visual experience.

IV. Functions of colors in web design

Color is one of the elements of artistic expression. In webpage design, different colors are combined and matched to form a beautiful page based on the principles of harmony, balance, and highlights.

Use it properly based on the influence of colors on people's psychology. According to the color memory principle, warm colors generally have a stronger memory than cold colors. Colors also have Association and symbolic characteristics, such as red, which symbolizes fire, blood, and the sun; blue represents the sea, sky, and water. Therefore, the virtual store designed to sell cold food should use elegant and quiet colors to make people feel cooler.

During the use of colors, we should also pay attention to the following problems: due to the differences between countries and races, religions and beliefs, as well as the geographical location of life and the differences in cultural cultivation, different groups of people have a big difference in their liking for colors. For example, children like pure colors with strong contrast and distinctive personality. People living on the grassland like red. People living in downtown areas like quiet colors. People living in desert areas like green. The Background and composition of the main reader group should be considered in the design.

V. Unified webpage form and content

To organize rich meanings and forms into a unified page structure, the formal language must conform to the content of the page and reflect the rich meaning of the content.

By means of comparison and reconciliation, symmetry and balance, rhythm and rhythm, and white space, we can establish an overall balance between space, text, and graph shapes to produce a harmonious aesthetic. For example, in the design of a page, the symmetry principle may make the page appear dull sometimes, but if you add some dynamic text and patterns, or using exaggerated techniques to express the content will often achieve better results.

Points, lines, and surfaces are the basic elements of visual language. They are interspersed with each other, set off, and complement each other to form the best page effect. The use of dot, line, and surface in web design is not isolated. Many times, they need to be combined to express the perfect design mood.

VI. Composition of 3D space and virtual reality

The three-dimensional space on the network is a hypothetical space. This spatial relationship needs to be expressed by space factors such as dynamic and static changes, image ratio, and so on.

On the page, the visual effects of the image and text positions are different. Currently, there are few layers of space formed by overlapping pictures and texts. On the Internet, there are more pages with relatively standardized and concise designs. This stacked arrangement can produce a strong space level, strong visual effects.

On a Web page, the spatial relationships between the top, bottom, left, right, and center of the page, and the space layers produced by the loose bitwise relationships are common, these two positional relationships make the visual process vivid and clear, with a high degree of visual attention. The dense location relationship makes the space layers flexible, and also makes people feel easily or urgently.

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