MBA graduates: How do I earn an annual salary of 1 million Yuan?

The current MBA market is getting weaker and weaker, and the monthly salary has already fallen below 2000 yuan (or RMB !). More and more MBA graduates feel that they are not talented, and Bole is hard to find. It is manifested in three aspects:

Work is hard to find; important responsibilities are hard to pick; high salaries are hard to get.

However, an MBA friend I recommended to a company a year ago has now received millions of annual salary.

Although I am very familiar with his growth history, I have to interview him again to take charge of the readers.

His surname is fan. Now he is the marketing vice president of a medium-sized private enterprise. In private, I call him fan. He calls me ma GE. In formal occasions, I call him fan Zong, and he calls me ma. I asked him to go to the deer-driven Tea House in Xizhimen. He invited me to drink the best-class dongding oolong.

...... Xiaofan started his discussion. The following is the main content of the conversation ......

At the beginning, I followed a guiding ideology and five selection criteria.

The guiding ideology is that money is made by yourself, not by the boss.

I think there are still many MBA programs that do not understand this truth. They always feel that they have to earn a high salary as a senior manager when they leave school. Why do they have this idea? 1. I have been working for a few years and have been qualified. 2. I have been to an MBA from a prestigious university, and I have been to take a big-name class in China. 3. I have spent more than 0.2 million yuan in money, after spending so much time, you can't lose money. You have to earn it after graduation. In fact, this is very wrong. You spend money to study, and the money is earned by the business school. At the same time, you set an expectation for yourself and think that the level is different after graduation, A high salary is required.

In fact, no matter whether foreign companies or private enterprises, the boss will not keep idle people. Even if you start to give a high salary, if your contribution is not good enough, you still have to leave. In addition, there is almost no possibility of opening a high-paying senior executive with an MBA. However, if you have the ability to make achievements, and the boss is afraid of changing jobs every day, how can you not be given a high salary?

The key for the migrant workers is to find a suitable platform, so that they can do well and make achievements so that the money can come to you instead of looking for money. I understand this before I listen to your lectures, of course, after hearing your lessons, I thought it was more thorough. This is the truth. Xiao Fan said with a serious face.

Then, before the five choices, I want to talk about the purpose of my study. Is there a means to achieve this purpose? as Jack Ma said, there are currently six MBA students:

Business, friend, vacation, confusing, company-rewarded, gold-plated.

I am confused. Of course, this does not prevent me from making friends and so on, but confusing is my main purpose. To achieve this goal, I made the following choices. Of course, I would like to thank Jack Ma for his guidance.

Select a school, a teacher, a friend, a company, and a position

1. Select a school first.

Although I had some savings at that time, I still felt bad when I took out 0.2 million yuan to study the Central Europe and the Yangtze River. So I chose an ordinary university MBA, and only a few thousand yuan. I chose this school for several reasons:

1. I think that learning depends on myself, on self-understanding, and on thinking, rather than on being taught by a teacher. Just like learning English, it is useless for you to listen to New Oriental without having to memorize words or practice your oral English. You can still learn English when you have been in the U. S. For two years, you can only mix in Chinatown. However, I realized that I needed to have an environment, time, and mental power. These conditions were completely met. In short, I think it is learning English, I recite words at home, and my school is an English corner.

2. Central Europe and the Yangtze River may have a relatively high position, but my work experience is not enough. If I go there, I may be in the lowest position. They all stare at the Big Boss and everyone cares about me. I am also recognized by everyone who has almost the same qualifications in this school.

2. Select a teacher.

At present, MBA teachers in China can be divided into four categories:

The first category is foreigners, the second category is the old ones that have been abroad, the third category is local college teachers, and the fourth category is executives and consulting companies in enterprises ). You know, I love your class most at that time. Because the first class does not understand the national conditions, and the third class does not have enterprise experience, I listened to their courses mainly to serve as an inspiration, put my previous experience into the theoretical framework. However, I think this kind of inspiration is difficult for MBA students who are not yet senior in the enterprise to resonate with each other.

Although I was enlightened at the time, there were not many, but some were just enlightened now. At that time, I love to hear lectures from Jack Ma and other people outside the company. Because you have practical experience, theoretical basis, and high-end ideas and practices, and what happened to the companies around you, you have gained a lot.

At present, the teaching materials of MBA programs in China are basically translated from abroad. In contrast, the external environment of enterprises in most domestic industries is changing, which is greatly influenced by policies, national conditions, and human feelings, in this immature market economy, foreign theories cannot become a magic weapon to win in China. Besides, you can buy MBA teaching materials everywhere. If you want to learn foreign things, you don't have to attend classes.

Therefore, although you were absent at the time, you did not have any questions.

3. Select a friend.

Although it is not my main purpose to make friends, I still have a purpose to choose. As you said, people must have three types of friends. The first type is close friends, including middle school students, university students, and those who have mutual interests, this circle of friends can make people enjoy and enrich their lives, but it has nothing to do with their work. The second type is work friends, colleagues, upstream and downstream suppliers. This circle of friends can make you work smoothly; the third category is strategic and provides guidance and opportunities for future career development. In this category, the key is to find Major customers and contacts, which not only saves resources and improves efficiency, for example, you, ma Ge, and Ma Baolin, are one of my major customers. Because you have a good reputation in the industry for the strategy of the Beijing era, you have a big name in the circle, you are a very active person in the industry who often have in-depth contact with various companies. I will be able to meet many people through you, without your introduction, it takes more effort to know so many people.

Of course, in addition to you, I also became good friends with several teachers and classmates, which benefited me a lot.

4. Select a company.

Enterprises operating in China can be divided into three types: foreign companies; domestic enterprises in development; and domestic enterprises in survival.

The first type of foreign companies are not uncommon for MBA graduates in China. Foreign companies adopt policies formulated by foreign headquarters, so they are willing to cultivate their own business in China;

The second type of domestic enterprises in the development stage are generally large in scale, but their business performance has been around for many years. The increment does not increase profits or the increment does not increase profits, the strategy is vague, and the operation efficiency is low, poor execution. In a word, the hollow radish, why does this happen? The entrepreneurial hero began to become the resistance to progress, and the internal relationship was complicated .......

These companies will never be naive to wait for an MBA to solve the problem, and all the professors from Harvard Business School will be idle. What these enterprises actually need is your consulting company to re-engineer the system. If an MBA thinks that he is unambiguous and wants to make some changes here, he will not know how to die.

The third type of domestic enterprises in the survival stage, the key task is to seize the opportunity, do big marketing, and develop after the deposit, ask an MBA to quickly increase sales, instead of engaging in operation strategies, it would be bad if an MBA cannot make achievements in three months .......

Although the company you introduced to me at the time was trying to survive, he succeeded in the genes of big companies. It was small but not broken, and he was in a hurry, the boss really "will be able to defeat me ". So I am grateful to Jack Ma.

5. Finally, select a position.

I think this is the most important thing, that is, what you said at the beginning is "money is not important, the key is to have the right to do things". Later, I spoke with my boss very deeply for four times, the company's problems have been clarified, and the main contradictions have also been grasped. The boss's expectations for me have also been known. After talking to the boss about my solution, he also recognized it, after a month, I still agree with him, so I think his understanding and expectations for me are relatively stable. At that time, he asked me to be the vice president and I did not do anything. I will stick to two points: first, I am the marketing director and directly responsible for marketing, but I have to do it according to my own ideas. Second, the treatment should be structured, and I will be treated by an ordinary manager at the base salary, however, I am not sure about the floating part related to performance.

When talking about this, you will all know, and this will return to the guiding ideology I just mentioned: Money is earned by myself, not from the boss.

Now I have a platform to earn money, and then I can see my skills.

The next step is to make the score!

Through previous conversations, I found that there were problems with the company's policies, structures, and processes. Policies are mainly manifested in inadequate sales incentive assessment; the structure is mainly due to unreasonable market structure and product structure; while the sales team's expense approval and verification process is problematic and inefficient, this seriously affects sales enthusiasm.

These problems cannot be reformed at the same time, so I adjusted the sales incentive and assessment according to your guidance. In the original assessment, there were too many qualitative indicators, and the formula calculation was complicated, the sales team does not know how many points they can earn or how much money they can get to complete the task in the next month, so they are not motivated. I have removed all the qualitative indicators in the original assessment and changed them to quantitative ones. There are just a few: the management of payment collection, expense usage, and prices out of stock, appropriately increasing the original Commission Ratio and clearing it clearly.

If the two armies fought in ancient times, if a city cannot be attacked for a long time, the siege generals usually run the following command: within three days after the city is broken, soldiers can kill and snatch, and then the city can be broken. Why? Soldiers can see their own benefits after the task is completed, and sales are only concerned with the immediate interests, so they must be able to see the immediate benefits.

After the adjustment, the sales team's enthusiasm was greatly improved. The three-month performance completed 160% of the original indicator. The boss was very happy, and the sales received the quarterly award. I made another step to adjust the market structure and configure resources in key markets. In general, the market reduces human and material resources investment to maintain natural sales. After three months, the sales volume in the key market, Jiangsu, Zhejiang, and Shanghai doubled from the previous year, and the sales volume in non-key markets reduced by 20%. My overall national performance increased by 50%.

This is my consistent trust in the company. Then I adjusted the product structure. This was an early plan for the company's long-term stable development. The boss agreed with me.

Therefore, the MBA should be clear that it is not to get a high salary, but to find opportunities to earn a high income. This is what Ma said at the time.

In that year, due to my outstanding performance, I increased my company's sales from 40 million to 70 million. According to the original assessment standard, I received a 0.63 million bonus and a base salary of more than 0.7 million.

Over the past year, I have been fighting for the first line and made some achievements, bringing out a group of teams and making friends. Someone in the industry has helped me publicize it spontaneously, later, many companies talked to me about how to dig me in the past, and the price code was very high. One of them made millions of annual salary and asked me to be the Chief Executive Officer.

I didn't tell anyone that someone was going to dig me out. My boss invited me to drink tea a few days ago, talked about the ups and downs of many startups, and finally added my base salary to 0.8 million uncertain. I was invited to become vice president of marketing. If my performance is completed this year, my total revenue should be 1.3 million.

Therefore, some MBA students complain and are confused and do not find the cause from themselves. In fact, you only need to forget your MBA diploma and give yourself an objective evaluation to see how much you actually have and how much value you can create for your company, change the salary expectation from the input of my MBA to the value that I can solve the problem for the enterprise, adjust my mentality, and prepare for a tough fight.

There are about four mentality for domestic MBA graduates, I said.

The first type is highly ambitious: It's not a major event, but which boss is so stupid? In the first place, I gave my life to you?

The second type is the model of a talented person: the old boss doesn't know his skills, he doesn't need him, and he is full of complaints every day, just like an angry youth ......

The third type is the false positive model: this is not the case, it is not the case, but you cannot come up with a good solution! In fact, everyone can see the problem. The boss is concerned about how to solve the package plan, rather than telling him what went wrong.

The fourth type is low-key practical model: hard work, experience accumulation, and the combination of theory and practice ...... Xiaofan you are the fourth type.

As a visitor, I would like to remind my friends who are preparing for or reading an MBA, and those who want to earn a high salary, to remind all enterprising people in the workplace, Fan said, that is:

Skill is done, skill is learned, and skill is realized. We need to be able to learn and understand while doing what we want with the belief in the Tao. However, the skills are definitely not heard by lectures alone.

Therefore, people must be "three knowledge", that is, knowledge, knowledge, and courage. Whether you want to succeed or not. If you have knowledge, you need to learn useful knowledge rather than back up teaching materials. If you have knowledge, you need to see big scenes, serve a large company, or be trained by experienced bosses. You can also learn what you want; having the courage to be aware of the difficulties and difficulties of the enterprise, having the success experience of Turning crisis into a turning point, and having the confidence and courage to turn the storm. People with knowledge, knowledge, and courage can often have a common heart, be humiliated, be tough, be careful, and act decisively. They can grasp the main contradictions of the company's problems, it can integrate resources and make achievements in the short term, help the company improve its core competitiveness for a long time, and achieve its own business while achieving the company. At this time, will you still consider the problem of annual salary?

Well, I said, the foreign trade and economic cooperation just invited me to give a lecture to their undergraduates. I 'd like to see you go with me about employment and personal development.

When the window is shining, the indoor tea is fragrant, and there is a sound beside the ears, and there is a back-to-Gan in the mouth.

Haoku pays attention to "light and far". Xiao Fan said, "How can we be human?" I said.