Medical Seasonal (Running) information (zssure): Medical entrepreneur, where is the road?

Background:

Nearly two weeks did not publish the medical information related blog post, the reason for the two, the first is a bit busy in personal work, not actively participate in the offline seminars, salons and so on; the second, after 2014 stir medical first-day, 2015 seems to be a lot of insipid. This is also I would like to see, only practical work is the king, perhaps in the past year after the capital sought after, the start-up companies are now stepping up the project development, hoping to have some results, in order to be sought after in the future greater capital market. Look at the spare time to take a moment to record the impression notes, or some information, pick some key simple stickers out to share with you.

Seasonal Consultation: Information Island

has been the hospital and hospital information communication is not smooth, repeated inspection rate is criticized by all walks of life, but also because of this how to break the hospital "information Island" has become the focus of the entrepreneurs concerned, mobile medical, Internet medical, remote diagnosis, all kinds of concepts flying, before blog post also try to distinguish various concepts, Later reluctantly gave up. We all say the reason, but the essence is in the same. As for the difference between telemedicine and internet medical treatment, I suggest that we should look at the theory of the system.
At present, China's health reform has entered the deep-end (note: At a press conference held at the 12 NPC meeting last year, the deputy Director of the National Development and Reform Commission and the head of the State Council's deepening reform of the medical and health system, Sun Zhigang, referred to the concept of "deep-waters"), relying solely on simple health monitoring, Sports, social and other fur, must be unable to shake the current medical system. While the recent researchkit of Apple has attracted some eyeballs, there is a certain distance to go to form a scale effect.

b End or C end

At present, the medical system is around the hospital, especially the "three-nail hospital" to operate, theconcept of B-end is more because the state has liberalized private capital, foreign investment into the medical field, allowing the establishment of a third-party institutions (Zhang Qiang doctors in Shanghai's doctor group is a typical). However, in the short time can not build their own advantages to attract patients, many companies have turned to hospitals or other medical institutions, such as Wei Ning, Hee Kang and other medical information companies and hospitals to create a "cloud hospital" and so on. the C-Terminal hot bound carrier Internet gene is the product of Internet entrepreneurs trying to get involved in the medical field. such as on-line consultation mainly playing the spring rain Doctor and good doctor, registration-based registration network, all hope to provide users with reliable services to strengthen themselves, and thus forced the hospital to compromise. While
C-end of the fiery is also because of the "medical services to the central", "patient-centric" and other new service concept of the proposed.

The centrality of the so-called medical services, the core is that personal health is no longer a linear relationship between the individual and the medical institutions, but from the doctor-centered to patient-centric network structure. Medical services are organized around individual health needs through different levels of medical institutions and health service subjects. In the new network, either party will provide services to third parties by cooperating with other institutions or individuals. It appears that medical services are no longer hospital-centric and that hospitals work with other institutions to provide effective medical care for patients.
But in fact, the core function of hospital in medical service can not be replaced, it only improves the convenience and initiative of patients to obtain medical service, reduces the obstruction of time and space to medical service, and distributes the medical resources more evenly to the users.

Note: from the Diary of the village, "can medical services be centralized?" ”

The future is B-end , or C-end , can only say that difficult to distinguish each other, development has pros and cons, function, can be determined that the future both will occupy their respective markets,

C-terminal development is limited by the medical industry itself.
1) Health care for the C-terminal is now a need, the C-side urgently need to solve the difficult medical treatment (see no disease, not on the number, find an expert), the doctor expensive (this may be the current health reform slightly effective and has been exerting a point), C-terminal system from a long time to see a doctor to a quick doctor. And these two points for now, digital medicine is still difficult to do, even if telemedicine, online consultation has been launched, but still limited by the lack of resources offline doctors.
2) medical treatment is different from traditional e-commerce, and it is very limited to move from offline to online. Most medical services can not be completed online, so for the C-terminal more or offline services to complete;
3) Digital Medicine for the C end of the lack of sufficient strength to help them to solve the problem of not seeing the disease, because the problem is still the hospital decision, digitization has no effect depends on the medical resources, depending on the hospital.
For the B-terminal, digital medicine may be different.
1) B-terminal system to improve efficiency, more efficient management of doctors, service patients, tracking disease and so on;
2) b terminal hope to improve the quality of service. Lack of talent at the grassroots level (such as tablet reading, post-operative management, etc.);
3) Lack of testing equipment, pharmaceutical equipment (image center, remote diagnosis). This digital approach to medical care is closely related to the B-terminal, and the current remote diagnosis countries have clear restrictions on the need for doctors to work in hospitals. Therefore, it is more attractive to the B-terminal.
4) b end out the service side also has the payer, once one day the employer and the commercial insurance becomes the medical payment party, will have the power to track the member/employee's health condition through the digitization means, the maximum degree control medical point. The B-side of the payer will have the power to pay for the way they interact with the member/employee, and both require a port for data access, such as a charge that the insurer needs to access the entire treatment process digitally, and the employer needs to interact with the employee to understand their health, to maintain good treatment, or to treat them in a timely manner. To control medical risk.
Note: from the Diary of the Village, "Digital medical future opportunities in the B-terminal", "telemedicine far more special plane will be at the B-terminal", two blog views are probably connected.

In-house outside the hospital:

Talk about "Information Island", "B terminal C End", then mention "hospital outside the hospital." These three such as telemedicine, Internet medical, mobile medical concept similar, difficult to divide clearly. A simple division of the hospital can refer to the current medical system, the outside of the court to try to change the current system of Pathfinder. Outside the hospital and the future of the court as the eight-year anti-Japanese war, is a protracted struggle, but the future bright.

1) The development of medical informatization depends on the development speed of basic medical care
2) The success or failure of the OTC market Standard Alliance depends on the ease of operation of the product and good backend service.
3) The development of squire market standards will eventually push the standards of the market in the hospital to produce

Note: from the Village diary "The future Hospital Medical information market basic judgment"

The so-called hospital has already included the current road entrepreneurs, at present everyone is attracting investment, seize the doctor resources, play may also be too traditional, still around the traditional medical environment of the doctors play, want to create a new business model, with rich profits to attract doctors out of the system hospital, this poach strategy is slightly lower. Instead, I agree to take the "rural surrounding cities" strategy, to dig deep into the needs of patients, investigate the current shortcomings of the hospital, to understand the needs of doctors survival, and then rely on the internet and mobile Internet, from outside the hospital to create a practical meet patients, hospitals, doctors any object of demand, so as to compete with the current hospital system.

———— "Road long its repair far, I will go up and down and quest" ————



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Date: 2015-03-22

Medical Seasonal (Running) information (zssure): Medical entrepreneur, where is the road?