Microsoft: Win10 Mobile to make a big comeback with "technology leap"

The development plan for Microsoft's mobile-phone platform is still unclear, but its continued commitment to the WIN10 mobile platform has not slowed, but many media and consumers have not seen it.

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Vahe Torossian, Microsoft's global vice president and Microsoft's French president, recently disclosed some of Microsoft's development strategies in the mobile phone platform in a media interview.

Torossian reaffirmed Microsoft's strategy to tighten its handset business, and bluntly that they were not successful in the consumer market. He also said that at least in the next few years, the focus of Windows Mobile will remain focused on the enterprise market.

Torossian admits that Microsoft is currently facing a "unattainable" competition barrier in the consumer smartphone market, and users still choose to use Windows Mobile devices, more for their personal preferences than for the system, which has no obvious advantage over iOS and Android.

Despite the difficult situation, Microsoft is still very sober about their mobile phone development strategy. They have come to realize that it is futile to compete with Apple and Google for the mobile phone market at this stage, but they have already looked at the next direction. According to Torossian, Microsoft "is betting on a technological leap in the coming years that will lead to a ' paradigm shift ' effect." Note: The so-called "paradigm shift" refers to the emergence of new academic achievements in a field, breaking the original assumptions or rules, thus forcing people to make fundamental corrections to many of the basic theories of the subject. Fundamentally, the paradigm shift is to rush out the original restraints and restrictions, to create new possibilities for people's thoughts and actions.

While Torossian has not explained the "technology leap" in his mouth, it is clear from recent developments in the Windows Mobile platform that the UWP, Continuum, AI, and ink technologies have set a model for the development of the mobile platform.

The next curved point of the curve

There have been foreign media pointed out that the Lumia 950 and Lumia 950 XL are very powerful Windows Mobile phones, but they do not represent Microsoft in the field of hardware development model. That's why Microsoft is too low-key to release the two new machines. In addition, Microsoft has not put too much advertising on the Windows Mobile platform and devices, nor has it aggressively promoted two new machines in the consumer market. Because they know that Windows mobile systems and hardware have not yet been able to inspire the enthusiasm of consumers.

Last year, Microsoft CEO Satia Nadra, in an interview with Mary Jo Foley, revealed some of his ideas about the development of the Windows Mobile platform:

Therefore, we have to look for the next curved point in the curve. It must be powerful enough to have an impact on everyone in the future. We are also working to reach this point by innovating on the Windows platform, and the innovative features such as continuum are a good example. Even on the phone, I don't want to just build another phone, or just copy another phone OS.

So when I think about Windows Phone, I want it to rely on features like continuum to get a foothold. With the UWP and continuum features, users can get a desktop experience on a regular phone, which is a really appealing place that other mobile systems and devices can't do. I hope that our equipment and equipment innovation can follow this direction to develop and foothold.

Nadra of the above remarks is undoubtedly to a certain extent confirmed the Torossian point of view, if Macau baccarat do not intend to abandon the mobile phone business, then this is their only development direction.

Ironically, Google is now facing the opposite of Microsoft's dilemma: Completing the transition from a mobile platform to a desktop platform. Apple is facing the same problem due to system differences, and the definition of Apple is infinitely close to "a handset maker".

Microsoft has seen that today's smart-machine development philosophy is nearing "the end of the line", the smart machine should not just be installed in the user pocket and can run the application device, they should break through and be extended to more screens, HP Elite X3 is just the "paradigm shift" of the beginning.

As we go back to Torossian's interview, Torossian says the surface product line is evolving into a new form. Instead of creating hardware to create another thing, Microsoft will only introduce new hardware when it is fully thinking about the direction of market development. Surface Pro 4, Surface Book and HoloLens are all innovative examples of Microsoft's forward thinking experience.

Microsoft: Win10 Mobile to make a big comeback with "technology leap"