Mobile Internet Development Analysis of telecom operators

Mobile Internet Development Analysis of telecom operators

 

Mobile Internet is a general trend in the development of the communications industry. With the rapid development of high-speed wireless access technologies such as 3G and WiMAX, mobile Internet not only inherits many fixed Internet technologies, it also expands user needs in business, entertainment, and mobility. Since the issuance of 3G licenses in China in January 2009, China's three major carriers have developed their own mobile Internet development strategies based on their respective network technology features and market and business fields.

 

China Mobile

China Mobile, while ensuring that its advantages are not shaken, segments the entire mobile internet industry chain, take full control, partial control, and open cooperation strategies for different industrial chains, actively build industry alliances, and leverage existing advantages at different levels, seize the heights in the mobile Internet field from two aspects: terminal and business content.

TerminalTo increase binding cooperation with high-quality terminal manufacturers, actively build an open business development platform, and ensure innovation of mobile Internet applications. In terms of terminal bundling, we have increased our customization efforts and signed agreements with famous brands such as Nokia and LG, as well as terminal manufacturers such as Huawei, ZTE, and Tianyu in China; in terms of business applications, we are actively pursuing the ophone Operating System Development Plan and opening up the ophone platform to attract terminal businesses and service and content providers to cooperate with each other to improve their control over terminals, content and services.

BusinessThird-party developers are actively encouraged to participate in mobile application business development. This greatly enriches the content of mobile business products and focuses on enhancing incentives and investment for business development with significant mobile advantages. Shows China Mobile's mobile Internet Business distribution:

 

China Telecom

In terms of mobile Internet development, China Telecom has taken three major measures to build its own mobile internet industry system, drawing on the development experience of foreign operators and domestic competitors and the characteristics of its own technical resources.

1. Strengthen fixed network control. Based on its own advantages in Internet technology and resources, it can stabilize its basic desktop Internet pipeline;

2. Enhance the mobile Internet service provision capability. By continuously increasing investment in value-added applications, including setting up value-added business operation centers, establishing base business centers nationwide, and developing hundreds of Information Services in depth, on this basis, many mobile Internet products are extended: Mobile Phone newspaper, mobile phone film, global eye-wireless video surveillance, Integrated Office, love music, 189 mail, wireless broadband and other services. Recently, mobile payment, mobile phone intercom, mobile phone information push, location-based information services, mobile communities, mobile games, and Tianyi live have been launched.

3. Build a comprehensive mobile internet business platform. By creating the "Tianyi" brand and introducing its own mobile internet business brand, we have deepened the Enterprise Brand Positioning of the "integrated information service provider", with 189 as the starting point, efforts should be made to transform voice-based mobile businesses into Internet-based mobile Internet businesses, and to establish digital music operation centers, digital reading platforms, and other bases under the "Tianyi" brand, it also cooperates with other content and service providers to expand its content and business provision capabilities.

 

China Unicom

China Unicom, its mobile network lags behind China Mobile, its fixed network lags behind China Telecom; however, its 3G network technology in the International maturity of China Mobile's TD-SCDMA and China Telecom's CDMA, in addition, the International Mobile Phone types that support WCDMA networks and the maturity of the WCDMA industry chain far exceed those of the latter two. China Unicom's five measures for China Unicom's mobile Internet development are concise and pragmatic based on its own resources and technical characteristics.

1. Extensive introduction of Internet partners. Complies with the industrial rules for massive generation and elimination of mobile Internet applications, and introduces a wide range of third-party cooperative development applications to form operators (with customer resources), SP/CP (with information and Product Resources) the dual-center model. Through product user implantation, user awareness is expanded to stimulate mobile internet demand and actual traffic, generating revenue.

2. differentiated business development strategies. While widely introducing mid-and low-segment partners, Alibaba Cloud adopts the star terminal strategy to introduce Apple's iPhone terminal and WCDMA network technical advantages to attract a large number of high-end customers, provides high-quality mobile internet business products and services, and learns the advanced mobile internet business philosophy of high-end manufacturers in the industry.

3. Actively Implement integrated business innovation. Through the integration and innovation of the original products in the fixed network and mobile network fields, we develop differentiated mobile Internet products to create a series of integrated products across mobile and fixed networks: 3G + W, integrated VPN, mobile monitoring, etc., reflecting the differentiated advantages of China Unicom's future mobile business with high bandwidth.

4. Build your own mobile Internet brand. China Unicom builds the "wo" brand, carries out "wostore" and "wo space" businesses, and introduces a large number of content and service providers to the "wo" platform.

5.R & D operating system platform. China Unicom recently launched China's first smart phone operating system with independent intellectual property rights developed based on the Linux platform-"wophone ", the platform is also open to cooperate with multiple terminals, content and service developers to improve its influence and control in the entire mobile internet industry chain.

Conclusion

The biggest advantage of Internet companies isR & D and provision of content and servicesTerminal manufacturers have the advantageDevelopment and Control of terminals and terminal operation platformsThe core capability of operators lies inIntegrated operation capabilities of networks, information services, channels, customers and TerminalsIts advantage lies in its uniqueBasic network operation capabilities, channel resources, and massive customers. With the in-depth development of the mobile Internet, a new industrial chain will be formed, and several types of communication enterprises in the traditional communication field will be linked up again, resource integration and complementary advantages, it provides colorful information for our lives.