Mobile search engine where the road

If you want to go to the library to find a book, just know the name of the book, in front of a row of neat shelves, where to find it? Luckily, the library has sorted out a catalogue based on the title, which you can look up by directory. If we turn the library into the entire Internet, we need to find a piece of information that also needs to be entered into the directory, which is the early Yahoo Directory search technology, similar to a navigation site. But now if you don't even know the title of the book, just know the author of it, or know a certain point in the book, How do you find the book? Baidu was born. Baidu uses the keyword search technology, can be all the data related to the keyword search out. But this also creates another problem, a writer may have written many books, one point can appear in more books, but it is not the book you need to find, so many books, which should be selected? At this point, Baidu's keyword sequencing will affect your decision. It also leads to inaccuracies in search.

　The evolution of Search

Under the keyword search technology, the ideal result is this, enter a keyword, there is a result, exactly what I want. The worst result is this: Enter a keyword, the result is related, but it is not what I want, or I find the results I want from a lot of results, need to pay no small transaction costs. Of course there are worse results than this, that is, you choose the search results are fraudulent, this is the former Baidu false advertising, this matter does not mention. In order to get the results I want for a short time, we need to improve the search accuracy of search engines. Search accuracy follows the following formula: Search precision = match the result of the condition, the number of subdivision industry, when the denominator is larger, the search precision is lower. In order to reduce the denominator, so there are vertical search engines, including business treasure, Alibaba, 58 with the city, Taobao, a Amoy can be categorized as vertical search engine. The goal is to reduce the denominator, and thus improve the search accuracy. Of course, the less the number of segments, the higher the accuracy of the search. However, vertical search engine also encountered another problem, that is, we can not remember so many search engines, can remember who, look at the major operators of the marketing skill. These are the more powerful marketing skill.

　Migration of Search

There are people there, they need to search. Mobile Internet also needs search engines when a large number of people start to switch from PC to mobile. At first, the search engine made a direct transplant, turned into a mobile search engine, but found it completely on the phone. The main reasons for a simple transplant are: first, the mobile phone is different from the computer, there is no keyboard and several times, the input is not flexible. It's difficult. The second is the display of different, mobile screen small, to display a large number of information on the Internet, and no screen can only show a few, making it more difficult to find. The third is slow feedback. A keyword type, the display needs to wait for a while, many users give up. The four is that computer users focus on information, and mobile phone users focus on service search, the two needs are different. Baidu early simple transplant did not play, Li's explanation of the mobile phone future search should be similar to Baidu know, someone asked questions, immediately someone answered. Maybe so, but the pattern has gone beyond the concept of search.

There are a number of solutions to the problems that occur with simple porting. Voice search to solve the problem of mobile phone typing is not flexible, Baidu has helped the large-scale WAP website construction, trying to solve the second problem, 4G will come, some people to solve the third problem with expectations, re set for the algorithm, more prominent service, may solve the third problem. But in the author's opinion, simply will be a computer search transplant into the mobile phone, is inherently incomplete, the day after Tomorrow tonic, estimated also as small.

　　Search for new gameplay

Speaking of search, cannot say Baidu. In the past year, Baidu rooted in the "wolf sex" of the year, the mobile internet Baidu began to exert force, will be more than 10 mobile phone applications to the user over billion. So, Baidu in the mobile search field is how to play it?

Search applications: PC-Side search is the individual, but as the number of applications in the mobile field, it can be expected to reduce the difference in application, for a large number of applications to sort, it seems very necessary. So Baidu bought 91, online Baidu mobile phone assistant, we saw to rob the entrance of Baidu, but also to see the search for Baidu.

Help build the station: it is impossible to display the PC end of the search results via mobile phones, on the one hand, poor vision, and not the user needs. So Baidu launched a wireless marketing solution to help companies set up mobile sites, but also adjusted the algorithm, such as the search results for each screen to reduce to 5, increase the number of life service businesses.

Integrated search: Mobile phone features are removable, starting from this point, Baidu is focusing on Baidu map marketing, such as in the CCTV advertising, Baidu Map as a starting point to promote the integration of search. According to Kai-Fu Lee for the integration of search interpretation, integrated search is sorted, when the user input "Anti-vice", it is certainly the information displayed in the forefront. When the user input "Jay Chou", must be the music appears in the forefront. When the user enters "lodging", the hotel must be in the forefront. And Baidu's mobile map, is in the entire Life class service integration into, although this work Baidu has been doing, but the effect on the PC side is limited, but on the mobile side, this integration may be a promising.

Mobile search engine, can only say just start, still dare not say love, because not perfect, also dare not say not love, because it is progressing.

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