Mobile Internet 10 big business and profit model

Mobile Internet 10 big business and profit model2012-07-16 15:23:06 Source: China Mobile Internet Research Center Contact Us [China Mobile Internet Research Center]

At present, business development has become the impact and pull the mobile communications industry's most important market-oriented, summary and mining market, the next ten mobile internet business prospects.

First, mobile social will become the customer's digital survival platform

In the virtual world of mobile networks, service community will become the focus. The community can extend the different user experiences and increase the user's stickiness to the enterprise. The increase of broadband will promote the service innovation of mobile Internet, and many users ' demand will be satisfied on the mobile phone. And the mobile phone has the characteristics of anytime and anywhere communication, so that SNS in the mobile domain development has a certain congenital advantage. Mobile SNS, which is the core of personal Space (album/Diary), multi-communication platform, group and relationship, will develop rapidly.

Second, mobile advertising will be the main source of profit for mobile internet

Mobile advertising is a forward-looking business form that may be the driving force of the next generation of mobile internet prosperity. Driven by mobile Web2.0, the Internet business is transitioning to the mobile Internet, and as the fundamental profit model of the internet boom, advertising will undoubtedly set off a new shift in the mobile internet business model, leading the mobile internet business to prosperity.

Third, mobile games will become a pioneer of entertainment

The information society will be followed by entertainment society. PC Games drive the PC's hot buy, online games can be said to save China's internet industry, mobile games will detonate the next mobile internet business.

With the progress of industrial technology, the mobile device terminal will take place some revolutionary qualitative changes, bring the user experience of jumping: enhance the game haptic feedback technology, through the * vertical bar really feel the screen explosion, collision and shooting scenes, the game inside the subtle information to the user, so that the phone play the game feel better. It can be predicted that mobile gaming, as the killer profit model for mobile internet, will undoubtedly set off a new change in the mobile Internet business model.

Four, mobile TV will become the favorite of fashion people

Hand-held TV users mainly focus on actively try new things, personalized needs of the younger groups, such groups in the future will gradually expand. With the further scale of mobile TV business, advertisers will actively participate in it. Further segmentation of the market will stimulate and meet the needs of users of different age levels, and effectively promote the development of mobile TV industry. The 2008 Olympic Games will be the opportunity for mobile TV development, the increase in bandwidth to enhance the user experience, mobile TV video on demand, audience participation, anytime and anywhere to watch the advantages will gradually highlight.

V. Mobile E-Reading fills the slit time

Mobile e-Reading is becoming a popular and rapid spread because of the many advantages of mobile phone function expansion, bigger screen, clearer capacity, easy identification of user identity, convenient payment and so on.

The content digitization makes the electronic reading content rich, unifies the mobile phone multimedia interactive superiority, not only increases the music, the animation, the video and so on the new reading feeling, but also can bring this feeling at any time the side, the mobile electronic reading market prosperity is foreseeable.

VI. Mobile Location Services provide personalized information

With the increasing popularity of portable electronic products, people's mobility is increasing, the demand for location information is also increasing, the market demand for mobile location services will rapidly increase.

With the social network infiltration into the real world, the future mobile positioning function will pay more attention to personalized information services. Mobile phones remind users of nearby friends, and messages from friends, family and even strangers can be linked to physical locations. Parents are able to use the same techniques to track their children. With the mobile positioning market cognition, content development, terminal support, industrial cooperation, privacy protection and other aspects of strengthening, mobile positioning business There is a huge opportunity, as long as the direction of the market, will get a high return.

Seven, mobile phone search will become the development of mobile Internet booster

Mobile search engine Integrated search concept, intelligent search, semantic Internet and other concepts, combined with a variety of search methods, can provide a broader range of vertical and horizontal search experience, pay more attention to enhance the user experience.

Mobile search to provide users with convenient mobile content search, search results more relevant, users can customize their own search engine and determined Internet content, which gives users a considerable degree of freedom and flexibility, so that users are obsessed with clear mobile search services. For operators, increase the investment and active participation in the search field, accelerate the integration of mobile search engine and mobile value-added services, and help search engines to transform the information-based product integration platform.

Eight, mobile content sharing services will become the customer's binder

Mobile image, audio and video sharing is considered to be an important application of the 3G mobile phone business in the future. In the future, the online need for digital content storage, processing, etc., allowing users to picture, audio, video clips and friends to share the service will grow rapidly. With three aspects of terminal, content, network and other factors to solve, mobile phone sharing services will be rapid development, users use this new service can upload their own pictures, video to the blog space, you can also use it to back up files, share files with friends, or public release. The development of shared services can bring the interactivity of mobile internet to the extreme, and the content is the foundation of attracting customers by gathering popularity.

Nine, mobile payment has huge business opportunities

The electronic and mobile payment means is inevitable trend, the development of mobile payment business indicates the integration of mobile industry and financial industry. In the near future, consumers can purchase tickets and movie tickets, open doors, borrow books, and act as membership cards by using a mobile phone with payment and certification functions, combining the combination of mobile communication and financial services with the combination of wired and wireless communication, so that consumers can enjoy the convenient and safe financial life service.

The innovation of payment tools will bring new business model and channel innovation, the mobile payment business has the monopoly competition nature, the first-mover can obtain the obvious first-advantage, and build up the high competition barrier, thus ensuring its long-term benefit.

Ten, the spring of mobile e-commerce is coming

Mobile e-commerce can provide users with the services, applications, information and entertainment they need anytime, anywhere, using the mobile terminal to easily and conveniently select and purchase goods and services. Mobile e-commerce at the intersection of information, personalization and commerce is the result of traditional business informatization, which is carried on information service and provides business motive for information service.

In the future, the integration of mobile e-commerce and mobile search, cross-platform, cross-service cooperation between services providers, the expansion of e-commerce enterprise scale, enterprise self-built e-commerce platform explosion growth will drive the maturity of mobile e-commerce.