Network entrepreneurship is a good "triple door" can be built into "the"

Charles Zhang, Ding Lei, Chen Tianqiao these worth billions of "knowledge of the Clan", the use of the Internet to create a business myth, while transmitting such a message: Network entrepreneurship, not necessarily to millions of dollars in investment, and no need for large-scale team, sometimes two or three people, four or five desk office, can build a network "incubator" If the entrepreneurial direction is correct, and catch up with the good market, it can grow rapidly, with a certain rate of click and visibility, naturally will cause the concern of venture capitalists, but also have a leap in the development of opportunities. Although the advantages of network entrepreneurship is gradually known, but there are still many entrepreneurs because the network involved in High-tech areas, and feel "institutions" heavy. In this regard, the analysis of experts that the network entrepreneurship is not high, entrepreneurs as long as a good "triple door", can be repaired into the "fruition."

"one heavy Gate" of network entrepreneurship: Break-even

From the network is not very understanding, or even ignorant, to enter the virtual world of entrepreneurship, is the first stage of network entrepreneurship. This stage, the entrepreneur's first task is: with a small amount of input, choose the right way to start a business, for a two-year period to achieve break-even.

mode one: Open shop online

Case: Mr. Wang opened a sporting goods store in a commercial street, the business has been bad, expensive store cost to let him overwhelmed. Under the introduction of his friend, he decided to open the shop online. Mr. Wang spent 10,000 yuan, rented a server, and asked a professional company to create a Web page, a shabby sports goods online store opened this way. 3 years later, the shop's annual visit reached 400,000 people, the daily sales of 1800 yuan.

To open a shop online is to open a virtual store to sell goods or auction goods online. There are two ways to open a shop online: To rent an E-commerce portal, or to build an E-commerce website.

Rental E-commerce portal site stores, pay 150 Yuan open shop fee can start a business. After that, a monthly payment of 50 yuan basic rent, each sale of a commodity still need to pay about 2 yuan management fee. Self-built E-commerce site, the upfront construction costs about 5000 yuan, after each year to invest about 500 yuan in the network space acquisition fee and 1500 yuan of the network promotion fee.

Like the traditional way of opening a shop, the profit of the online shop is the difference between the amount of the goods sold and the cost of opening the shop. Generally speaking, daily sales of about 100 yuan in small shops, can be joined by the way to achieve maximum profitability; When the scale gradually bigger, become the daily sales of about 1000 yuan of medium-sized shops, to join and build the profit of the site is basically the same; if the sales reached the level of large shops, self-built site more profitable.

Compared with traditional shops, online shop investment is small, not by the lot, façade restrictions, there is no inventory pressure, entrepreneurial risk is relatively higher and, "ebay", "Alibaba", "Taobao" and other well-known sites, have a better trading system, trading rules, payment methods and mature customer base, each year will be invested a large amount of publicity costs. To join these websites, entrepreneurs can Tun.

For the first time to try to open a shop online entrepreneurs, may wish to choose the way to join, in less investment in the case of familiar with the rules of online trading game, while relying on a mature e-commerce platform to grow and develop. However, it should be noted that well-known business sites often have tens of thousands of shops, the competition of similar goods is unusually fierce, so the new shop in the goods, web design, name and so on must have unique, in order to stand out.

For the intention to build a business site, everything from scratch, there is no mature customer groups, sales channels and marketing models, but also face a lot of technical problems, so difficult. There will always be a period of "cold storage", the entrepreneur must have patience, and do a full psychological and material preparation.

Case: To Shanghai entrepreneurial Xiao Wu, optimistic about the development prospects of E-commerce, after a year of preparation, the creation of the "special King" E-commerce Portal, lock special merchandise areas, for the intention and want to open shop online to provide a trading platform. As a result of unique entrepreneurial thinking, a few months, the number of visits to the website reached more than 10,000 times a day, its already has more than 10 franchise stores.

E-Commerce Portal, commonly known as "online trading platform", is to engage in online sales business entrepreneurs or manufacturers to provide commodity trading platform. Compared with E-commerce Web site, the portal itself does not operate merchandise, but to provide sales of goods "venues", as well as logistics, collection, product promotion, such as "one-stop" service.

From the input, the initial Web server construction needs 230,000 yuan, after each year also need to pay the telecommunications room (daily flow of about 20,000 people) custody fee of 6000 yuan. Other fixed expenses include promotion fee, about 2000 yuan per month, office costs about 3000 yuan.

From a profit perspective, E-commerce portal through the collection of online shop rents, network merchandise sales, auction commissions and network advertising fees and other ways to make money.

E-commerce is recognized as the main direction of global trade. From the domestic situation, although e-commerce has just arisen, but the rapid development. According to the China Internet Information Center survey, 85% of the domestic netizens are interested in online shopping. There are huge consumer groups to do the support, E-commerce Portal development space is very broad.

Although the development of domestic E-commerce portal area is not long, but strong as the forest, ebay network, Alibaba NET, Taobao, etc., have their own market advantages. Therefore, the successor to want to get a piece, the key is the site positioning to be clear, must have a new entrepreneurial direction and unique market selling points.

mode Two: Establish a professional website

Case: Xiao Zhang has a good job, food and clothing worry-free, and recently and a gang of friends to jointly organize a literature website "Big Shanghai Literature Network", became a part-time entrepreneur. Although various types of Web sites in China, but most of the commercial gas is full, and Xiao Zhang's literary site to go "spiritual route" for many literary enthusiasts to provide a side of the "Garden of Eden", with the sword to go slant utility. To attract popularity, Xiao Zhang added the author's photo upload function and post integration function, and organized the online literature contest regularly. Although the site is still in its infancy, the number of clicks has increased and the goal of break-even is getting closer.

Professional website and comprehensive site is the biggest difference is that the former belongs to the "specialist", has a clear, independent theme for the specific population to provide network information and ancillary services.

Open a small professional website, the upfront construction cost is about 2000-5000 yuan, after that, each year also need to pay 500 yuan of server rent and 1500 yuan of promotion fee. From the way of profit, professional websites have more ways to make money. Take Xiao Zhang's literature website for example, profit focus is to attract advertising, if the number of visits per day to reach 5000 people, you can attract enterprises to advertise, and then through the essay and other activities to seek corporate sponsorship; In addition, the national annual fee of 10 million yuan unclaimed, there are thousands of authors are reproduced, The website provides the fee agency service, among them also has many business opportunities.

Open a website is the mainstream of IT business model, including integrated Web site and professional website two directions. In recent years, the comprehensive website development is too fast, the market space is already very limited. In contrast, professional web sites, although the face of the more narrow, but due to the trend of market segmentation, consumer groups targeted strong, and the competition has not been white-hot, so there is a larger entrepreneurial space.