New Customer Experience Adobe Flash shock upgrade

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New customer experience, Adobe Flash shock upgrade--flash Lite 2 and Flash Player SDK 7 help large handset manufacturers and electronic product manufacturing develop customized user interface, content and web browsing capabilities.

Adobe announced in Beijing on January 9, 2006 that Macromedia Flash Lite 2 and Macromedia Flash Player SDK 7 software was officially listed, This is based on flash technology for mobile phones and the use of electronic products to bring rich experience and interactive technology. Flash Lite 2 is a new version of Flash Player designed for non-PC electronic devices that will provide a richer user interface for mobile phones and consumer electronics worldwide. Flash Player SDK 7 is an optimized version of Flash player for consumer electronics, which enables consumer electronics manufacturers, system integrators, and browser providers to create more powerful and influential, through the use of numerous web site-rich Flash content. With a comprehensive network browsing capabilities of products and services.

"Consumers around the world want mobile phones, cameras, televisions, or other electronic devices to provide interactive content and services," said Daniel Brongiel, director of business development at Adobe's Asia Pacific Mobile Equipment Division, "Flash Lite 2 and Flash Player SDK 7 Enables mobile and consumer electronics producers to unleash the potential for a truly rich digital experience. ”

Flash Lite 2 and Flash Player SDK 7 enable OEMs, consumer electronics manufacturers, and operators to provide a rich, customized user interface and a more consistent user experience across instruments, operating systems, processors, and screens. Flash's "ecosystem" includes flash authoring tools, rendering engines, and a community of more than 2 million designers and developers who can effectively reduce deployment costs by leveraging this "system", Flash Lite 2 and Flash Player SDK 7 and the content and interface to generate faster than the competitor's solution three to five times times faster.

Flash Lite 2 and Flash Player SDK 7 are all developed on the basis of the widely used Flash Player 7, with ActionScript 2 support, Unicode, tighter device integration, stable data management, and Less memory consumption and enhanced XML data processing capabilities. It also predicts a trial version of Flash Professional 8, which allows phone designers and developers to better utilize the new features of Flash Lite 2 (downloadable from http://labs.macromedia.com). With the above series of upgrades, users can enjoy a richer and more intuitive use of the interface, while the mobile phone and consumer electronics industry will also benefit from the equipment upgrades to exceed customer expectations of products and services, and optimize content dissemination.

"A flexible user interface is an important indicator of whether you can get ahead of a competitor and an important part of the value of a product," said John Jackson, senior analyst at the Yankee Group, "Flash Lite 2 and Flash Player SDK 7 enable manufacturers and operators in the user interface Areas have a wider range of options, while opening up a broader mobile market for content providers. This flexible user interface and application layer provides operators, content providers, and device manufacturers with ever-increasing differentiated competitive potential, more attractive brands, and personalized choices.

Devices that install the Flash Lite 2 and Flash Player SDK are expected to be available in the second half of the year. Some of the world's largest handset makers, such as Nokia, Samsung, Sony Ericsson, Kodak, ReignCom and other manufacturers, are currently providing mobile phones and consumer electronics using Flash technology.

Mobile phones that use Flash technology have increased shipments over the past 12 months by more than three times times, from the initial 12 million to 45 million. Adobe offers mobile solutions that include more exciting content and browsing capabilities, a personalized mobile interface, and an integrated digital experience. For information on the licensing of Flash Lite 2 and Flash Player SDK 7, please visitWww.macromedia.com/mobile。

For more details, please refer to the Flash Lite 2 lets mobile devices easily browse Flash 》

　　 Consumer electronics manufacturer says adobe new software

In the global market, there are Shice mobile phones, television, media players, set-top boxes, electronic bulletin boards, cameras, educational toys, automotive navigation systems and other consumer electronics products using flash technology.

Adobe's newest Macromedia Flash Lite 2 software and Macromedia Flash Player SDK 7 will support OEM manufacturers, consumer electronics manufacturers and operators in different devices, operating systems, The processor and screen provide a richer user interface and a more consistent user experience.

"We are excited by the use of flash technology by Kodak, Sony, Iriver and Magicbox to enrich our product experience," the company said. "Two years in a row, products using flash technology have been honored at CES," said Daniel Brongiel, director of business development at Adobe's Asia-Pacific Mobile Equipment division. These latest applications and interfaces continue to show how flash changes the face of the consumer electronics industry and drives people to interact with vivid digital content and information.

The newly introduced Kodak Easyshare-one, which uses Wi-Fi technology, has a shared, photographed, choreographed, and printed function in the collection of digital cameras. Its unique, use of flash technology touch screen and graphics menu to optimize the camera's browsing and operation.
"By integrating Macromedia Flash Technology, the Easyshare-one camera provides users with a graphically rich, vibrant experience that exceeds any other camera," says Eastman Kodak's application development director Kenneth Guiberson. Kodak is committed to the easy use and innovation of the camera, these two goals with the help of Flash to achieve.

Using Flash's innovative technology, Sony has developed a life-flow application that integrates music, photos, weather, and RSS feeds to bring the Vaio series into the living room, creating an innovative and easy-to-use experience for users.
"Sony believes that the next development for home entertainment is the accelerated convergence of consumer electronics, Internet services and computers through home wireless networks," said Bob Ishida, senior general manager of Sony Vaio, "Sony Viao products and life flow through the use of flash technology, Provides our users with a highly interactive interface and an unparalleled integrated digital experience in the living room and other places.

Iriver uses Flash Lite in its U10 series of portable music players. This product provides a user interface based on flash technology.
"The use of Flash Lite in the iriver U10 series enables us to provide our customers with a range of compelling game, graphics, and entertainment features based on flash technology," said Jonathan Sasse, president of Iriver Americas, "through the U10 The music features of series products add flash technology, our products have more competitive advantage than other portable music players in the market, and our customers also appreciate the new digital experience. ”

Magicbox also introduced the integrated Macromedia Flash Technology Aavelin Digital information Display system and Directsuite? Magicbox Directsuite offers advertising and corporate directory solutions for High-definition televisions. Other High-tech companies, such as Nokia, Samsung, Sony Ericsson and ReignCom, have also adopted flash technology in their handsets and consumer electronics.