New Guangdong News-South China portal website launched

Source: Internet
Author: User

After a period of development and commissioning, South China's first portal-new Guangdong newspaper brand New on-line, the website is http://www.yuenews.com Welcome to guide you!

"New Guangdong newspaper Yuenews" represents the world's most vibrant side of the city, representing the city's most creative and urban culture of the crowd, always the most fresh side of the city life to convey to the reader, with the life of fierce, lively, lively, pioneering urban life trend of thought.

  Chinese version of website Chinese Edition Website (www.yuenews.com)

  Purpose

Lead all the fashion

Positioning

"New Guangdong Daily" is the authoritative city life reader which is built in South China by the powerful alliance of Seebon Group.

The new Guangdong newspaper to the most active people in China's big cities, he (she) used to eat out 3-5 times a week, in his spare time like travel, parties, sports, shopping, clubbing, watching movies, watching performances, participate in various cultural and artistic activities, with high quality, high taste and consumption of elite people; Optimistic upward, rich in ideas, do not reject the new things and ideas.

The pursuit of readability, practicality, authority, a profound analysis of the Guangdong and Hong Kong and Macao region lifestyle and life concept, highlight the Guangdong Hong Kong and Macao region unique cultural life.

To share the fun and fashionable leisure life in Guangdong, Hong Kong and Macao, to provide consumers with all aspects and high-quality consumption guidance with fashionable and unique angle of view, is the Living service guide of Guangdong, Macao and Hong Kong, and pays close attention to the Chinese front-line characters, shares their success stories in the form of figures, records their lifestyles and conveys their spiritual ideas , as the leader of the quality of life, loyal to life and higher than life, in advocating good social life, the dissemination of advanced culture, shaping a better mind, advocating the spirit of science, praise the good and the beautiful and so on played a positive role.

 Characteristics

Topics: comprehensive, in-depth coverage and presentation of the latest hot people, events, items, and lifestyles. Can be fused with the customer's recent product requirements to jointly explore the exciting topic angle.

Features:focus on latest figure, incident, objects, life style, reveal with a in-depth and versatile report; Customer-tailored service offered to report on a request angle or to meet special needs expressed;

Consumption: Integration of fashion trends, products, things and people, and other details of the zone. This column focuses on things, but it is not the traditional simple display, but more value on the narrative and expression of things, more emphasis on creativity and the reader's participation trial. This part will become the customer and the reader to share the modern technology and the material prosperous area.

CONSUMPTION:A column integrates fashion, products, objects and figures etc; Excluding conventional demonstration but a detail-oriented illustration and expression; Emphasizing on innovation and interaction and even trial use by subscribers. A section for both customer and subscribers to enjoy modern science and technology and social prosperity;

Love life: By demonstrating the life attitude and quality of life of the elites in all sectors of society, the quality of life is conveyed to the reader, leading to a better quality of life.

Life Lover:by revealing life attitudes and demonstrating quality life's social elites, to convey the high-quality life I Deology to readers and leads them to a better quality life;

High-quality reader data: The reader's club, which is well-received by readers, has not only increased the stickiness of readers, but also allowed us to have sufficient quality reader data by conducting a series of high-quality interactive activities.

High-quality statistics on Subscribers:through well-managed readers ' club and high-quality interactive activities to Stre Ngthen connection with subscribers and to gain necessary and ample statistical feedbacks;

Excellent consumer orientation: through the special column of lifestyle referrals, the interpretation of life attitude, as well as a variety of fashion trends, products, change the reader's way of life and attitude, guide their consumption habits change, stimulate their consumption desire growth.

Excellent consumption guidance:by introducing life style through special columns, illustrating life attitudes, Recommendi ng different style fashions and promoting new products, to impact on readers ' life style and consumption habits and to pro Mote consumption;

  Brand Advantage

1, Guangzhou, the Pearl River delta more than 5 star hotels, senior clubs and clubs;

2, "New Guangdong daily" Media high-end display: High-end dining, cafes, fitness center, golf and so on;

3, VIP readers: including various cultural publishing units, entertainment economic companies, celebrities, intellectuals in the industry to the list of readers, we influence influential people.

Adhere to the high-quality strategy, to adopt a combination of marketing strategy, a variety of channels, a variety of ways, entire areas, multi-way, magazine issue covering Guangdong, Hong Kong and Macao, involving Beijing, Shanghai and other place.

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