Nokia CEO: Lumia won't push cheap models like android

Nokia CEO Stephen Elop said in a recent interview that although the hardware configuration of Asha 501 is not high, it has a good experience and similar concepts as Lumia. Nokia launched Asha 501 to bring high-end experience to low-end hardware and provide consistent service experience for all devices. In addition, Elop also revealed that Lumia is Nokia's future and will not launch cheap models like android; otherwise, it will affect the brand image of Lumia. The following is the interview content:

Q: Why is the capacitive screen used at such a "cheap" Price?

A: This is a high-end experience for more people. On Asha 501, The capacitive screen provides a better experience. We have considered several factors and made adjustments to the software and hardware to ensure zero performance loss.

Q: What is the difference between Asha 501 and low-price Android mobile phones? Does this product support multi-task running?

A: The Asha 501 operating system is not a high-end system and is not designed for high-end devices. Therefore, we have reduced the system so that it can run on low-end hardware. The key lies in experience. Asha 501 is optimized for the target market, hardware, and price.

Asha 501 supports multi-task running, Twitter notification, fastlane update, and many other tasks can be run in the background. Asha 501 focuses on visual multitasking, which is embodied in fastlane. You can use fastlane to log on to the recently used application and adjust it based on your preference.

Q: If Nokia Asha 501 is a product that transits from a functional mobile phone to a smart phone, do Asha 501 users find that their experience is completely different after upgrading to Lumia? If this is the case, isn't it more effective to use Tranquility?

A: Nokia's Asha 501 is designed to provide consistent service experience to all devices and bring Nokia's quality to low-end products. For example, Asha 501 SoftwareProgramming LanguageThe body design was inspired by Lumia.

Asha 501 is obviously different from Lumia, so the features of this product reflect the needs of target users. Among them, durability is an important factor, which is also a world-famous place for Nokia devices. Last, taking photos. Nokia has been working hard to develop imaging technology. Even at this price, the Asha 501 is equipped with a 3.2 million pixel camera.

Someone asked: "Why not make Lumia cheaper ?" The answer is simple: we designed Asha 501 to provide excellent experience on low-configuration hardware at very low prices. Lumia is Nokia's future. If we introduce this experience to low-end devices, the experience will be very bad, just like the low-end Android phones. This will damage the brand image, and Nokia never wants.

The experience of Asha 501 is basically the same as that of Lumia. You can view the list of installed applications on the home screen. You can view the information list, including applications, notifications, and schedules. On Asha, this is all implemented through fastlane, while on Lumia, it is implemented through "dynamic tile ". The two have the same idea, but the presentation method is different.

Q: What is the performance of the functions borrowed from smart phones in Asha 501?

A: smartphones are indispensable. The purpose of the entire platform is to bring high-end experiences to low-cost devices. We have provided a framework for using the functions of smartphones to allow Nokia to "loop" these concepts and elements and then push them to the market in an efficient way, for example, on Asha 501, we can find the first characteristic shadow that appeared on the slave.

Q: Why do I choose a fixed-Focus camera?

A: When purchasing a mobile phone at this price, consumers are not picky about cameras. Therefore, the choice of Fixed-focus cameras rather than auto focus is to achieve a balance between quality and price.