Online Games-Dispute

Backed by the big tree, let us see the storm and win over Sina

As the leading Internet portal in China, Sina has accumulated a large number of user groups. Sina games, with more than 10 years of experience
The industry has also laid a solid user base. Over the past few years, Sina has made various attempts in online games, and has also received much attention in the industry. As the leading portal media on the internet, how can we maximize
Using the advantages of its user resources to promote the development of online games has always been Sina's goal. In the first half of, "dispute ol" seized this opportunity and won the opportunity of joint promotion with Sina.

Dispute ol source Image

Dispute ol character settings

Sina's first attempt to promote online games

At present, China's online game industry is booming, attracting more and moreCompetition
Users enter the market. At the same time, according to the general rule, as the market develops to maturity, the increase in the number of users will slow down, while the company's team size and budget will grow further. At the same time,Online
The game market is not yet fully formed. These factors are integrated inTogether
It is easy to predict that many companies will be eliminated by the market, and the entire industry may be shuffled. Sina's step-by-step attention also comes from the helpless choice of "the cake is getting smaller and smaller, but there are more and more diners.

HoweverYourself
To survive in the fierce competition, all families have been exhausted. In the next action plan of many media sets, a very important part is the development and utilization of rich media resources, and efforts are made to expand new carriers and platforms. How can Sina slow down?

With the rise of online games, the risk of cooperative operation of online games has been minimized and has become a national encouragement program. In the face of the cooperation between the "mainstream media" website and the gaming industry, the website has gained huge benefits.
When self-developed online games directly act as game operators, Sina's desire to join this emerging industry is intensifying with confidence. In the case that both parties have the need, the connection between Sina and the gaming industry
It's easy to understand. In such an environment, choosing an appropriate partner is the most important topic for Sina.

Strategic handshake dispute ol joins hands with Sina

Network Media has a wide and loyal audience and consumer group that game manufacturers do not possess. Under the current system, it also has unparalleled credibility, which is a resource that game manufacturers are pursuing and cannot obtain. Games
The strong development momentum and huge development potential of the industry are undoubtedly an excellent second battlefield for the network media industry that relies on traditional advertising support. Driven by interests, future games and
Media will become more inseparable.

For Sina, participating in the joint promotion of online games has long been on the agenda. However, as an Internet portal with excellent brands and good reputation, in addition to benefits, the effects of various aspects must also be taken into account.

Industry critics once said, "Sina's attitude towards joint promotion with online games is like a thin ice. Sina is no better than a small website. You can try anything. As Sina's position today, the cost of tacit cooperation is huge. Therefore, Sina is bound to carefully select partners ."

Sina chose to cooperate with Beijing Zhixin Heng "dispute ol" this time because of its maturity in 2D online game R & D, A stable platform that allows gamers to smoothly experience the game is more suitable for Sina, which can bring better value to its users and reduce risks.

The second is to take a fancy to the powerful technical strength of the game itself. Today, the world-class economic crisis has swept through various fields. Many companies have chosen to sleep in order to survive this gray day. Keywords such as downsizing and salary reduction are listed
High. Without senior R & D experience, no company can be favored by investors in the economic winter. Dispute ol not only successfully received a financing of 5 million US dollars, but also
Some of the funds have been paid off and invested in the development of new games. In my opinion, there are two messages: one is that the leaders of smart ciheng have enough courage and courage, and the other is that they have a great deal for the new products they have developed.
Confidence.

Based on the above two points, after review and evaluation, Sina decided to form a strategic partnership with Zhixin Heng to jointly promote dispute ol.

Profound Significance in building a new online game market

Sina is an unparalleled driving force among Internet users. Once a partner is selected, it is foreseeable that its market drive and impact on the industry will be huge.
Dispute ol leverages Sina's brand and promotion channels, while Sina uses dispute ol's stable and high-quality game platform to activate existing user groups. On this basis, both parties share their interests.

More importantly, Sina not only has an influence on online game users, but also has a very strong Internet user impetus, which is bound to attract a large number of potential online game users to enter the market, this is a huge cake for all online gaming companies.

Such a new online game market has taken shape and has demonstrated its great potential.

It can be said that the cooperation between Sina and Zhixin Heng On the joint promotion of dispute ol will become a new milestone in the online game industry.

Dispute ol exquisiteImage