Optimization of website structure of website optimization technology

The optimization of the website structure has two meanings, one is the physical structure and the other is the logical structure. The physical structure of a website refers to the structure of the site's real directory and the location of the files it stores.

Generally not good physical structure can have two kinds: one is flat structure, the other is a tree-shaped structure, flat structure suitable for smaller sites, two-tree structure more suitable for large web sites

Flat Web site structure, which means that all sites are under the root directory, such as:

Http://www.xxxx.cn/index.html

Http://www.xxxx.cn/Web-Case.html

All of these pages are at the root level, forming a flat physical structure. This is more suitable for small web sites, because if too many files are placed in the root directory, the production and maintenance are more cumbersome, easy to confuse.

The second is the tree structure, that is, the root directory into multiple channels, or categories, directories, and so on, regardless of what the name is, is a meaning, and then put on each channel under the channel on the page. For example, the channel is divided into:

http://www.xxxx.cn/wangzhanjianshe/

Put the specific content page under the channel:

Http://www.xxxx.cn/wangzhanjianshe/wangzhanjianshe-mb.html

The second meaning of the structure of a Web site refers to the logical structure or link structure, which is a logical or linked network Diagram formed by a link within a Web page.

The better case is that the logical structure is consistent with the tree-type physical structure in front of it:

The homepage links to all the channel home pages.

The home page is generally not directly linked to the content page, unless you are very interested in pushing a few special pages.

All channel home pages are connected to other channels.

The Channel home page is connected back to the site home page.

The channel homepage is also connected to a content page that belongs to its own channel.

A channel home page is generally not attached to a content page that belongs to another channel.

All content pages are connected to the home page of the Web site.

All content pages are connected to their own top level channel home page.

Content pages can be connected to other content pages of the same channel.

Content pages are generally not connected to the content pages of other channels.

Content pages In some cases, you can connect to the content pages of other channels with the appropriate keywords.

The channel forms a topic.

Read the preceding sentences carefully, and you can clearly see that these links will naturally form a tree-like network Diagram, and this logical or linked network can coincide with the physical structure, or it can be different. For example, flat-type physical structure Web sites can also be linked to form a logical tree structure. Now, some people may say that search engines do not like that deep structure? Of course in the structure also want to control, what can not be too much? Is there anyone else who might say that it will crawl? I think it is possible, it depends on how you do, if you are directly on the homepage to do a link to the bottom page, then must be able to crawl to.

The above said half a day only to explain the general structure of the site, in fact, in the day-to-day production, these structures we can also be flexible to use, not contradictory, nor conflict, the structure as long as clear and reasonable on the line. Here are my experiences and some of the details I have summed up to help you:

In fact, for SEO, the flexibility of the site page is also very important, home best every day have new things, how to say that the homepage is the highest weight of the entire site, but also the spider often come, preferably in the homepage to do a random page or to do a new published article, Z-blog Blog program Why the majority of bloggers like, is to optimize the structure is very good.

Second: navigation, preferably at the bottom of the site once, so that can not only solve the problem of Flas navigation, but also to cover up and down echoes.

Third: The most important thing must be placed on the site on the left side of the section, because the spider is from the left to the bottom of the crawl.

Four: Each page should have a link to the homepage, each page to link the site important page.

Five: At the bottom of the site to do a link site link, the column must not too much, can be displayed on a page on a page, most people do not want to page.

Sixth: The key page must have a link on the homepage, this can enhance the weight of the content page, but also easy to crawl to.

Seventh: The big website must have the station search, now time is money, no one will look for each.

Eighth: The website must have the interaction, must have the message and the comment what, if the article type, must be possible to publish the article, like that can stick the visitor.