Portal page optimization for e-commerce websites is very important!

Portal page-your secret weapon
The administrator has only one purpose to create a portal page: to make certain keywords or phrases rank better on some search engines. Assume that you have entered a pizza restaurant, and many people will come to your restaurant, but not all of them need the same taste of pizza. The same is true for search engines. They do not like the same page.

Sometimes your website ranks well in a search engine, but it cannot be found in other search engines. Therefore, it is time to create some portal pages to adapt to the "taste" of multiple search engines ".

If the search engine finds that your portal page is suitable for his taste, your website ranking will increase.

1. Spam and Portal page
In the past, the portal page only consisted of several keywords or images with no actual or valuable content. Then directly link to the main site. People like to use some software to automatically generate multiple portal pages and then automatically submit them to multiple search engines, but the result ranking is even lower.

So does the Portal page play a positive role in website rankings? Some people are still arguing that such Portal pages are still useful for some search engines. Low-quality portal pages without actually paid content will be considered as spam by search engines.

2. Create a search engine-friendly Portal page
If used properly, the portal page will not be mistaken by search engines for spam. If high-quality Portal pages can be created, this will play a very positive role in improving the website ranking. If you want to use a portal page to improve your website rankings, your portal page must provide visitors with enough information, images, and links. Just like your main site.

A good portal page should be like a formal page, but it is designed based on a specific search engine. Note the following:
A. There is no need to create A portal page for each search engine. Focus your attention on those search engines that do not have any liking for your website (of course, if all search engines do not like it, you do not have to create a portal page, instead, make your main site ready)
B. Do not submit your Portal pages to the main directories, because these directories can only include your main site pages. Otherwise, you will be punished.

C. Before you create a portal page, you must have a deep understanding of the search engine.

D. Valid Portal pages only use 1-2 keywords. If you use too much, this will lead to the opposite effect. Focus on the keywords you want to optimize.

E. Create Portal pages as common as possible (that is, like normal pages, do not let people know it is a portal page at a glance). Generally,-portals are used.