Practice is the only criterion for testing truth-practice of lean entrepreneurship helps your success fly

Practice

Using a set of methods is not a success, but a result is a success. One thing that attracts me from lean entrepreneurship is a set of methods that you can use to develop more targeted steps. You can and should use the product verification method to verify your own steps. -- Ash Maurya

The theory of empty talk cannot solve practical problems. In practice, we can check whether everything we think is correct. This is also true for entrepreneurship. But in the wave of entrepreneurship, more people failed. Everything is "futile "! Peter Drucker, the father of modern management, once said in his book on the theory of management: nothing is more futile than doing something that shouldn't be done efficiently. Unfortunately, in today's most dynamic startups, Mr. Drucker's words have been continuously put into practice. Most Entrepreneurial Behaviors are based on an uncertain demand. Entrepreneurs often rely on intuition or experience if they are not sure whether the demand actually exists. This leads to the "futile" outcome of entrepreneurship ".

When we fail, we always hear a word of encouragement: "failure is the mother of success ". Does this really mean that success is no longer far away from us? How many times can I come back in my life? For example, if you start a business, you will mostly choose to escape from the experience of failure. after escaping from the experience, everything you have done has actually become "futile". Therefore, if you want to truly succeed, the success rate of entrepreneurship must be improved. How can we improve the success rate of entrepreneurship?

Eric Ries, author of The Lean Startup, believes that there is a way to change the "futile" feature of entrepreneurship. Based on his years of entrepreneurial experience and years of observation on entrepreneurial enterprises, he proposed the idea of "Lean Entrepreneurship. This theory is inspired by Toyota's lean production philosophy, that is, entrepreneurship can start from the customer's needs, just like Toyota's cars, second, get as much value as possible with the smallest resource investment. Using this management principle, new startups will greatly improve their entrepreneurial success rate after following the correct methodology and procedures.

Lean Startup allows author Eric Ries to travel around the world, hear stories from entrepreneurs and managers, and answer their questions. At the same time, he also heard a strong call-everyone hopes to have a practical guide to integrate the idea of lean entrepreneurship into practical operations. Lean entrepreneurship practice (version 2nd) is such a practical book. Eric Ries also believes that lean entrepreneurship practice (version 2nd) ash Maurya, the author of the book, is the best candidate for doing this and is recommended in sequence for this book. This book is suitable for developers who want to start a business successfully andProgramEmployees, company managers, CEOS, and anyone who wants to start a business.

You already know the theory-Ash tells you how to practice it. You can use this book as a simple and practical tool to extract the wisdom of those great entrepreneurs into a practical process that can withstand the test.

-- Dan Shapiro, founder and CEO of sparkbuy and ontela

What can I give this book to you?

After reading this book, you can learn the following:How to find a problem worth solving before defining a solutionHow to find early adoptersThe best time to raise fundsHow to verify the pricing schemeHow to decide1.0Functions of the ProductHow to determine what the customer wants and develop itHow to optimize speed, cognition, and focusWhat is product/market match?How to achieve product/market matching Through iteration
 

Organization structure of this book:

1. Part 1: Road Map

The first part provides the overall roadmap of the practice of lean entrepreneurship. It mainly describes the three basic steps of the practice of lean entrepreneurship, and uses a case study to explain how to use these three steps in the field.

The remaining three parts of this book explain each step in detail.

2. Part 2: Write down plan

The second part teaches you how to use a single-page lean canvas to record your preliminary scheme (or plan ). The lean canvas is the strategic tactical diagram or blueprint of the product.

3. Part 3: Find the most risky part in the plan

The third part helps you determine which part of the plan to start. This section describes the common risks of a startup company and teaches you how to prioritize these risks and prepare for subsequent verification and experimentation.

4. Part 4: System Test Plan

The fourth section describes how to systematically perform a high-pressure test on Plan A through four steps, and teaches you how to iteratively improve the plan until a feasible solution is found.

 

At the beginning of your business, you may have made many mistakes, as Zhang Yu, the author of this book, said:

   first, in the creative stage, the entrepreneurial mentality allows us to think about how to change the world, this leads to blind and strong self-confidence. Such self-confidence and the passion of young people completely blinded our rationality, making us unable to think objectively and refuse to make preliminary verification of our own ideas.   second, we have been discussing and improving our solutions, but have never considered whether the customer has these problems? Are these problems serious? Is the existing solution sufficient? We did not even have a thorough interview with any young women (our primary target customers), but only showed our solutions.   then, we don't have the idea of improving the cycle from small to large. We just want to improve the system and make it bigger and stronger, if no verification is performed on the function, the function is blindly added to the product. This makes our tasks to be completed more and more, and the products become more and more complex. However, all these are based on the assumption that we have not yet verified, and there is a possibility of collapse at any time.   In addition, we are very worried about the theft of our ideas, so we do not dare to discuss solutions with anyone. Even if we don't discuss the solution, we never thought about looking for potential customers to talk about the problem we wanted to solve.  . Although the business plan is clear and beautiful, it is completely based on our self-confidence and assumptions, moreover, the Business Plan was dozens of pages long (we thought it was much simpler than the normal business plan at the time), and it was hard to modify-of course, due to the self-love of entrepreneurs, we do not want to believe there are other possibilities.   at last, we went to venture capital when the product was completely unavailable (because it was not officially launched). Of course, we could only get a glimpse of it.   In short, due to the absence of rules, blind self-confidence leads to continuous assumption and feature addition, resulting in product bloated, in addition, after the product is over-developed, it becomes less confident to streamline the product. In the end, a feasible method cannot be found due to resource depletion, so we have to give up.   

This is the translator's experience. His entrepreneurial failure did not defeat him. He hoped that he would have the opportunity to cooperate with the two old friends who gave up a lot of things to start a business with him, using lean methods and ideas, we are armed with scientific methods for counterattack! If you have failed to start a business, I hope this book will inspire you and make your attack successful! If you are still in the initial stage, congratulations. Maybe you will reach the peak of your life. How lucky you are! Finally, please remember: read this book and do not stay at the "paper discussion" stage. Only practice is the final principle!

Note:All the content in this book comes from the personal experience and various experimental results of the author's own product. I hope that you can strictly verify these ideas and adjust them according to your own situation. There is no method to ensure success. However, a set of good methods can form a feedback channel, allowing you to continuously improve and learn.