Product design habits: Day-to-day analysis of product causal relationships

Article Description: Product Design Habits Training (i): the causal relationship of daily learning.

2012 finally came to the front of everyone. 2011 intention to write a share, can have been unable to row, 1 is no time, 2 also afraid of their own writing more things, but let their impetuous, can not think of something clear in front of us. The Spring Festival early this year, I also early back home, in the home, summed up the year's growth, some have become a personal product habits, to share with you, we exchange more. If you have problems, you can go to Weibo. @ Great God we'll discuss it together

The topic to be discussed this time is about the problem of product design habits. A person, have good health habits, learning habits, driving habits, can be in life, give themselves a lot of help. And if you find the rules of these habits, doing things can be a big help. Then, I will share their own habits to everyone, opinion please people with a skeptical attitude to read and think carefully, do not book as much as the letter.

Product design of the custom chapter

1. The causal relationship of product daily learning

2. New product promotion of the enemy

3. The priority of the product landing

4. Trust of product Team

5. Transposition Thinking of product design

6. Use force

7. Do not book as much as you believe

will take these items

Daily analysis of product causal relationship

Usually we encounter the daily necessities, the designers of these products have their own design ideas put into the molding products. From these ideas we can learn a lot of the ideas of predecessors.

For example, we go to a restaurant to eat, why there are push doors, doors, sliding doors. For these doors, each door has its own logo to remind the user.

Case 1. Restaurant Gate

Here's a list of the features of several doors:

From the analysis is not difficult to see, if only from the door to consider, to the customer first way of thinking, sliding door is the best solution. Because the user pushes the door is the most jingxiang action, sliding doors, from the inside or from outside are the most convenient operation form, and the copy description is relatively simple, the user only remember a push word can. Pushing or sliding doors, user enter and out of the operation is not the same.

Although the sliding door has obvious advantages to the user. However, the shortcomings of the business is also obvious, such as its high cost of purchase, late maintenance costs high, and occupy the interior of the restaurant room. At this time, if it is a deep pockets of the restaurant, do not consider resources, only to consider each detail to the extreme, can choose the best sliding door. But for the small-scale, and the lack of space in the restaurant, sacrificing a little user experience, will be more focused on food and beverage materials, taste, the user will not be too bothered to enter the door difficult problem.

At this time, for users into the restaurant user experience co-ordination, business to have a priority. First of all, must be the taste of the restaurant is good, food safety is the best way to attract customers. The foundation of the fall of solid is the cost of settlement, if you do not want to settle down, it is necessary to work on the details. such as the entrance door, catering environment, catering tools and so on. In order to show the real service in front of the user. And these services, whether there are effective ways to continue, replication, is the key to the long-term success of the back.

So, we use causality to analyze, from the fruit of a gate, the reason why he should do it. If he's not patting his head, there must be a reason for that. And the process of analyzing his reasons is to learn from him again, and also a chance to exercise himself.

Case 2 Remote Control

Let's look at the TV remote. The left is the old remote control, the right is the new remote control.

From our point of view, it must be the new remote control, but the new remote control in the early 90, it may not be easy to use.

We used to use the old remote control as a child, and we thought about what it was like when we were kids watching TV.

Old remote

Reception Station: 90 's when the TV was basically 29 inches below, when the channel, from the original no cable only 3-5 channels. To follow up with wired more than 10 20 channels. From the bottom right 1-30 this logo we can see the history of the brand, this TV can only store 30 units. At this time the remote control, the main function area is the 1-12 Channel Direct zone. This design method, users can be the easiest to find the channel they want to see. However, if the user does not memorize the number of channels, this functional area is tantamount to a waste. We can also recall that at that time, this area was used, but the use of frequency is not high, more, or up and down the table is more common.

Copy logo: The old remote control, affected by the design of foreign products, all the use of digital graphics logo design methods. Cause at that time many people saw the remote control will not use at all, is not people-oriented design ideas.

Functional Area Division: The old remote control has a total of 4 areas of the functional area division. TV brightness, contrast, volume, turn over. The four most important features are placed in the following area. It can be seen that in that historical situation, the demand for TV color regulation is very high.

Above, is to the old design of remote control analysis. Visible at that time is subject to a single channel program, TV display color technology is not perfect, remote control in the functional design, are in remedying these shortcomings. Let the user in this case, as easy as possible to use. And for the copy logo design, foreign users of the use of the habit of direct copying to the domestic, resulting in the cost of learning. When every family got the equipment to learn the instructions

New Remote Control

The new remote control we see, obviously the heart is much more comfortable. The most common turntable and volume will be placed in the most important position. Directly locked channel channel area, placed at the bottom, adjust the color of the TV, the Ribbon is replaced by the cross key. The large size of the remote control, the button becomes larger, there are many color division. The most important thing is that the Chinese use a lot.

Then, we will analyze, the new remote control for the old remote control, and did what aspects of innovation and transformation.

Reception Station: Now the TV channel has been from the past 30, into dozens of, hundreds, hundreds of. Users can hardly memorize channel numbers. So the turn-key has become the most frequently used button, and naturally this knob is also placed in the most important position.

Copywriting Logo: Has been used in a large number of Chinese and different colors of the button to do identification, it is easy to identify

Summary: We've seen two remotes, old with new. The causal analysis was also done. After mastering these methods, can we predict the future development of remote control? Then we can try to have a imagination.

The biggest reason for the remote control changes is two 1. The richness of the channel. 2. Perfect function of TV set. From now on, set-top boxes have become standard for every TV set. How to integrate or integrate a TV set with a set-top box is a problem facing the TV industry. Small integration, remote control TV can be compatible with the function of set-top box turn. Large integration, set-top box directly integrated into the TV. From now on, in the set-top box market is not mature at present, small integration is relatively simple method. That is, the TV remote control replaces the set-top box remote. However, it is now the trend of the set-top box to replace the TV remote. The fundamental, but also the user to use the television, the main function is to browse the program and adjust the sound. These two feature set-top box remote controls are available, and natural TV remote controls may be replaced.

For us to do the Internet Product Manager, there is a consensus, that is more than equal to less. A lot of channels is not necessarily a good thing. How can enrich the channel to do personalized processing, is the future remote control and television to do. For example, through the remote control handheld person to do identity judgments, through identity to save the user to watch the length of time to record preferences, through these preferences to adjust the order of the channel. Enable users to train their own TV, so as to achieve the point of intelligent television. Can even through the cloud data, do the ranking push, the quality of the content priority to the user. This is the content aspect.

The color adjustment has dropped to the menu bar in terms of TV function. and the volume regulation is high, which means that our television stations, the volume difference is large, resulting in users still need to adjust the sound size frequently. I believe that it is not difficult to adjust the sound size automatically two times through the TV to achieve volume constant. After this small function to conquer, I believe that the volume button can be shrunk to a very small place to go.

Product causal relationship daily analysis habits summary. Usually pay more attention to the products around us, through the fruit to analyze the cause, and then through the analysis of the fruit. Extrapolate, our predecessors ' design experience can be studied by us. Find out how our products should be done, or what their products will do, and we'll probably have a better idea.

But! I can only train my own causal analysis skills, if only in their own niche, there will certainly be bottom situation. At this time, you need to read a lot of other people's experience to share. In particular, the opportunity to meet the relevant design staff, hurriedly consult, to see if the analysis and their own agreement. Continue to learn in the process of assumption, negation, and confirmation. I believe that I will develop a good product learning habits.