Product Design: Impress the user's product demand

I saw bugs in my mailbox today. Zhou Hongwei Product Tips

Impress the user's product needs, I very appreciate this sentence, each time the direction of the discussion site, I will ask you a question, the user in the completion of the goal of the situation why must use your site, why must use your services

Zhou Hongwei have a few words to say well summarized as follows
Whether you are smart or not clever, not as good as the user's choice
It is better to break one finger than ten fingers. In the direction of the product must learn to do subtraction, rather than do addition.

Holidays and Liza elder sister, Pizza eldest brother, old horse discussed a lot of problems, mostly entangled in the starting point of the problem, what is to impress the needs of users.

In affective design, we refer to the purpose, the use of the scene, the beautiful appearance,
The book contains a more detailed summary of the three levels of design: instinctive, behavioral, and reflective.

What is the use of products, the focus of the appeal is prominent, as Zhou Hongwei said, hurt its ten fingers as broken one finger, the image of the metaphor. The most profound impression of a case is the Muji home of the web, the round side of the processing, so that in the pull of the web to be a certain amount of resistance, not to be ripped off is half the volume. The existence of the product is not to be unconventional, with the old horse to discuss the problem, I said Ford's words, when people have not seen the car, only know that need a faster horse. That's because there's no real need for speed, says Mr. Ma, and Ford's success lies in rethinking how to meet faster demand, just as the problem with jobs when it comes to directing products like ipods is MP3.

Whether it is a horse or a car, the use of clear purpose, the speed of transport tools to save time, such design level in the behavioral level, the behavior level of the design needs to solve the most important problem is the function.
The innovation of the ipod is reflected in the reinterpretation of what is MP3, the nature of the user's need for music, and the classic reflective level case.

In the design of the design Zhongyuan Institute of Clarity, originality, humor
The basic principles were described in brief paragraphs, and these three basic principles have been posted on my desk, observing the design of myself and others with these three principles. I usually evaluate a design work (note: Design works are not works of art), find out what is the demand for products, this demand is not clear, and then they will say, en pass, clear to pass the work, at least this is a valuable product, in the gradual reading use of these elements are found in the author after thinking of the creation, Interesting very good Ah, 80 points ~ ~, the last step of humor is those products to bring you irreplaceable influence and interest, the classics always stand up to scrutiny.

Designing pleasurable products in the mention of physical pleasure, social happiness, spiritual happiness, happy thinking
The Physio-plaeasure of physical pleasure combines many aspects of the instinctive level of description of the emotional design with some aspects of behavioral level. From the instinctive design, maybe the two-headed dog around Titan.
Happy Social socio-pleasure. Social happiness is derived from interacting with others. Jordan points out that many products play an important social role, perhaps by design or by accident. Sometimes the pleasure of socializing is obtained as a by-product of use. The use of this kind of happiness and rapid growth, that is why SNS will be the reason for the big way.
Spiritual Happiness psycho-pleasure This happiness involves the reaction and mental state of people when they use the product. Spiritual happiness exists at the level of behavior.
Happy thoughts ideo-pleasure This happiness lies in thinking about the experience. Here, people appreciate the beauty of the product, the quality, or the degree to which the product may improve life and respect the environment. Jordan points out that the value of many products comes from the external performance of their own functions. To a certain extent symbolizes their owner's value judgment. There is no doubt that the happy place of thought and the level of reflection.

Impress the needs of users, there must be user-centric design ideas, the realization of the demand is a complex process, only a sudden out of a very good idea, but does not leave the user a happy pleasure experience, the existence of the product has no meaning.