Product managers must read books and recommend horizontal marketing.

Product Manager must read books and recommendations

Byming
June August 2, 2012

Product Manager must read books

In the article "Why are God-like product managers so powerful?", I have summarized some basic qualities required by product managers based on my work practices, such as market insight, abstract generalization, innovative imagination, exquisite mind, product-loving, and entrepreneurial spirit. These basic qualities include both IQ and EQ. In my opinion, the product manager should be a general talent and be involved in marketing, design, project, management, user, statistics, psychology, technology, and other aspects. Therefore, continuous learning and growth have become the norm of product managers. Reading more related books and summarizing practices has become an important way to improve learning, books can be divided into multiple categories, such as "techniques", "Tao", "IQ", and "EQ", and affect each other.

I collected and sorted out the following books based on the recommendations from my colleagues in the industry and my work practices, and recommended them to product managers. In the future, I will share the post-reading experience of books with you for further exchanges and sharing.

Tipping Point-product marketing and operation promotion
Long Tail Theory-Product Market
Devil economics-Product Market
Influence-Product Market
Weird behavior-product market and user behavior
Elements of user experience-what you know
This is simple-User Experience
Don't make me think

Splendid blueprint-how to plan a memorable website
Web Information Architecture-required for Web Information Architecture
Creating breakthrough products-PM first books
Designers for everyone-read uidesign
Change as needed, the power of Design -- cultivate empathy
Simple law-Design Philosophy
Decision Making and judgment-Empathy
Only paranoid can survive-EQ
Zen of speech-aura and appeal
Revelation-Team
Mobile device interaction design-entry to mobile Interaction
Design and development of mobile applications-entry to mobile products
Tapworthy-Ios Design
APP savvy
Mobile design pattern Gallery
Simplicity first
Everyone is a product manager-su Jie
Networking-Wang Jian
Product Manager manual-coos
Out of control
Learn to ask questions
Excellence-superior Internet product design and management
The beauty of Project Management: focusing on Project Management
Master demand process: focusing on demand Mining
Process Management: focusing on product managers of Project Teams
Website Design deconstruct: focusing on Web product managers
Beautiful moments: Same as above
GUI Design taboos: focusing on client product managers
About face 3: focusing on client product managers
User Experience measurement: product managers with certain user groups can view
"Better than words: the success of website content": it is best for information website product managers to take a look
Web navigation design: focusing on Web
Win in users
Redo
Wet Marketing
World Is Flat
Three pair of shoes
Story leadership
Mythical man-month
Emotional Design
The way of thinking in economics
Social Psychology
User Experience Overview
Top of the waves
Positioning
Interactive Design path
Statistics will lie
The back of napkin
40 studies on changing Psychology
Light Company
Political gains and losses of history in China
Don't be a normal fool
Brain User Manual
Mei diqi Effect
Robert's rules of procedure
Game theory tricks
McKinsey Method
Emotional Design
Horizontal Marketing
Design psychology
Calendar 15 Years
Company Evolution
Black Swan
Boiling for 15 years
Pyramid Principle
Thinking Technology
Hacker and painter
Interaction Design four strategies
How to sell lobster
Beer and diapers
Koubei

// Personal summary //

1. Learn without thinking, and think without learning. Read books with problems, solve problems, and do not read books for the purpose of reading books, learn to use.

2. Skip-to-book reading is better than a single-word-free reading. It can grasp the core idea, increase reading efficiency, and be widely involved.

3. Do your best to believe in books. The essence of the Critical Reading and dialectical thinking goes to its dregs.

4. Reading books is only one way to learn. work practices and products with better experience are also an important way to improve learning.