Product strategy diagram that the product manager should know

Product strategy diagram that the product manager should know

The number of first-class administrators is insufficient. There are already three types of jobs in the product department.

Product Department Manager: Zhou Yang.

Product Manager: Liu Yu and I.

Product ASSISTANT: xiaojuan.

People can continue to recruit, but work should start like they do. Otherwise, we will not be able to tell Zhou Yang, and Zhou Yang will not be able to tell the company.

"The company held a meeting for our product department. The spirit of the meeting is ......" Zhou Yang spoke to everyone very seriously.

Xiaojuan is still used to prepare records with paper and pen. Liu Yu and I are staring at Zhou Yang to hear what the company has to do with the product department.

"Xiao Juan, don't remember. It's very simple. It's just a sentence. The company said that as the company's products gradually increase, it is necessary to re-plan the product line so that all business teams of the company can clearly understand what the company's product line is and what products are available, what is a product portfolio and what is the life cycle of each product? In any case, the product can be detailed, easy to understand, comprehensive, and refined. Let's talk about your own ideas ."

Silence.

Zhou Yang urged again, and then silenced again.

Silence is reasonable. xiaojuan certainly cannot say anything. Liu Yu may understand it, but according to his style, he will not give his opinion easily without enough consideration, although Zhou Yang is very clear about the company's products, it seems difficult to let him look at this issue from the professional perspective of product management.

Without a doubt, I should be the first speaker.

Silence ends.

"According to the current situation of our company, I think we should first set a train of thought:

1) First, summarize all the products of the company, whether listed, R & D, or planned.

2) product lines are classified based on certain features of these products.

3) Evaluate the product lifecycle of each product to lay the foundation for further formulating product policies.

4) evaluate the relationship between products and find the combination relationship between products.

5) the final document is the product strategy diagram (PST ).

I think we should be able to solve this problem according to this idea ."

Silence again.

After a while, Zhou Yang asked, "Do other people have any other opinions ?"

Liu Yu and xiaojuan looked up at me and then looked at Zhou Yang, which meant to follow the idea of bubble. instead of sitting here and trying it out, we should first try it with one idea.

Start the division of labor.

Xiaojuan naturally sorts out the company's product files, because they have been in the Technical Department, and these product files can be easily organized.

Liu Yu classifies the products provided by xiaojuan and evaluates the life cycle and relationship of each product. The specific criteria are first considered by Liu Yu.

I started to prepare PST to see how to meet the company's standards.

Zhou Yang does not seem to have much to do, so he arranged to solve the logistics problem on his own.

Lunch is in the office.

I am not resting either.

At about 4 o'clock, Liu Yu handed over the items he had prepared to me. To be honest, Liu Yu had nothing to say about his work. He was conscientious and thoughtful, but he lacked some overall thinking abilities, of course, this is also related to his previous work. After all, the product assistant is rarely fully connected to the entire process of a product.

The document is well written and detailed, and he adds comments to his opinion to explain why he thinks so. I need to learn from him, I always think it is too difficult to do this. I don't understand it. It's not easy to ask directly.

The current company's products are roughly as follows:

10 products are under the responsibility of multiple project teams, while dedicated project teams are responsible for key products. Non-key products are considered by one team, the marketing department puts forward some requirements, and the technical department directly enters the development stage after completing the design documents.

In fact, it was also divided into product lines, but then there was a problem. The functional applications of a software were the same, but the application platforms were different. Therefore, the development teams of the two platforms began to push each other.

There are a lot of products, and management is messy.

Therefore, clarifying product clues as soon as possible has become the first task of the product department.

With the support of data, it would be better to do more work. In less than an hour, my PST will be completed.

 

From this PST, all information about the company's products can be easily displayed.

1) The bottom light blue block represents the company's product line.

2) the vertical dark blue blocks of each product line represent the five stages of the product life cycle: pre-development (some ideas do not regard this stage as the stage of the product life cycle, I suggest you calculate it), the import period, the growth period, the maturity period, and the recession period.

3) the green block set in the middle represents the product relationship and combination.

4) Each Green block is the product location under the product line.

In this way, product managers are most concerned about four product management forms: product line management, product portfolio management, product management, and product lifecycle management.

After I introduced them, I still couldn't understand them, so I told them about the company's products.

 

For example, you can see at least the following information on this graph:

1) The company has four product lines.

2) the iPlayer belongs to the V product line, and the iaplayer belongs to the product line.

3) the iPlayer is in the maturity stage of PLC, while the iaconvert is in the growth stage of PLC.

4) iaplayer and iaconvert form a product portfolio.

5) M is a new product line and there are no related products at the moment.

So what is the role of such information for product managers?

1) you can know the products or product lines you are responsible.

2) you can know the lifecycle phase of each product. Once you know the lifecycle phase, you will know what features the product has and what policies should be used.

3) you can know the combination relationship between products. In this way, when planning products, you can avoid seeing only your own products in isolation, while ignoring the relationship with other products.

Through examples, they finally learned the role of this image. Zhou Yang was very happy and even excited. After all, this was the first answer from the product department. I know that at least Zhou Yang passed it.

However, it is useless for Zhou Yang to pass the test. The success or failure of our work is determined by the company's senior management's ability to pass the test.

Zhou Yang printed the figure and rushed to the boss. We waited awkwardly. In fact, we were off duty, but we didn't leave because everyone knows that if there is no answer today, no one of us can go to bed.

At about half past seven, Zhou Yang came back and looked frustrated. The three of us immediately understood what the result was.

"Fail? ." Xiao Juan comforted Zhou Yang and said nothing at this time.

I am preparing to pack up and leave this sad place.

"Where are you going ?" Zhou Yang asked me.

"Where can I go? Go home. I don't want to think about it today. Let's talk about it tomorrow. Let's just think about it in the evening ." I muttered.

Liu Yu nodded, while Xiao Juan looked at Zhou Yang at a loss.

"Don't eat any meals? Don't celebrate the day when I pass the ticket !" Zhou Yang suddenly changed his face and laughed. "The boss is very satisfied with this idea and shows it. You know, everyone who is a technical engineer is simple and clear, it fits his appetite."

I really want to kill him now, not to mention the fact that we are hungry and waiting for him till half past seven, it was just a sudden flicker that was enough to let us slaughter him for dinner.

"I know that I just opened a seafood buffet not far away from the company. I got 148 off for a discount. Why don't we go there !" Just now, Xiao Juan was suddenly excited and clamored to ask Zhou Yang for a buffet. I was wondering how a girl's appetite is so big, but what's more strange, such a big appetite is actually maintained so well.

Zhou Yang took out his wallet and estimated how much cash he had. After counting, he cried and said to us, "You guys, you don't have enough money. Ah bubble, please help me first, return to you tomorrow."

I gave him a glance, dreaming! If you don't have any cash, won't you swipe your card? I haven't received any salary yet!

 

Apao say:

This is a picture that every enterprise should have.

Of course, the specific forms must be flexible.

However, no matter how it works, bubble thinks that at least four aspects of information are properly presented:

1) Product Line Information;

2) Product Lifecycle information;

3) product portfolio information;

4) product information.

Because these four types of information are the basis for product managers to carry out their work.

Some may say, can I make this picture more detailed? I don't think it is necessary. As a product manager familiar with the four types of information, he can immediately understand the content contained in the figure when he sees the figure.

If you still don't know what the product life cycle is and what the product portfolio is, it's a bit hard to say. Don't forget that you are a product manager.

But again, the product manager also works according to this figure. The problem is that many enterprises never have such a picture.

 

This article is from yes! Product Manager.

Book details: http://blog.csdn.net/broadview2006/article/details/6873929