Professional Ethics: Seoer's successful "latent power"

As a new emerging advertising field, SEO (Search engine Optimization) is widely recognized and respected in the world, as more and more business activities from the line to the line, through SEO skills supplemented by the corresponding site construction methods to obtain potential customers has become a common way to promote many people. However, like advertising, SEO is also a need for word-of-mouth industry. To this end, many people in the industry believe that the key to establish Word-of-mouth is the cultivation of professional ethics.

　　SEO "Basic Law": Work first person

Although the carrier of the SEO is the virtual space of the network, but the same as advertising, SEO is also to shape the product (brand) image or corporate image as the responsibility of the industry, then, practitioners of their own image and the image of the entire industry will naturally become the center of netizens ' attention, People's evaluation of internet advertising directly involves the judgment of advertisers.

And once the attention of the view from the SEO works to the SEO people, then in a sense the core of this judgment is mainly on the Seoers professional ethics quality. A great advertiser is a great person first, therefore, "learn to be a person first, then to advertise" has become an advertiser must follow a "name training", whether it is Wang Tong, Feng Jianying such a generation of masters, or a just into the ordinary SEO people, should be used as a guide to action.

As SEO information dissemination Network Director Li Guolin pointed out, seo people are "with shackles of the dancers": in addition to coping with the fierce market competition and the changing tastes of netizens, but also must strictly abide by national laws, social ethics and professional ethics requirements, norms, norms and so on. According to the experience of SEO field in recent ten years, we can conclude that as a qualified SEO person should abide by the professional ethics should include at least the following aspects: "The real thing, true do not bully," which is the most fundamental to SEO people's professional ethics requirements, no matter what the circumstances, regardless of the person to the matter, SEO people in the heart of this rod can not be crooked; Fair competition ", this is the SEO people to deal with the ethical principles of peer relations, it is the market economy, the most basic business ethics and" rules of the game; " Law-abiding ", the requirements of all the activities of SEO should be placed within a certain legal range, especially in cross-cultural promotional activities in China, SEO people are more faced with the European and American developed countries-these real sense of the rule of Law Society, so more should strengthen the mind of the legal consciousness, legal concepts and international thinking.

In fact, only do a "person", can really in the SEO field foothold, in order to obtain the trust of customers, peer admiration and market returns, but, in addition to do "good people" outside, SEO people between the "latent norms" is also in this industry survival, development of the key.

　　SEO "Latent specification": Optimization mo Cheat

As we all know, SEO real rise, inseparable from the search engine giant--google tolerance and patience. Although in the 2000 and around, Google found some netizens use their words, the law to improve the site keyword ranking behavior, but Google did not simply a matter, but put forward a new standard-that is, originality, timeliness and practicality. This led to seoers scrambling to improve web design and content writing technology, changed the past by cheating means to change the habit of ranking, so that the SEO career on the right track. and "Mo Cheat" also became the SEO domain A latent specification.

In this respect, SEO information dissemination Network chief network economic analyst Lo Jiaqing concludes: "For a long time, many peers think that the use of keyword piling, css cheat, link annotation, picture description and other ways to make up for the optimization of the object keyword density is not enough, so you can ignore the Web page text keyword insufficiency, this is wrong." Because the search engine itself also has the intense competition, therefore the technology is more and more humanized, the webpage collects also pays more and more attention the reader experience. From this point of view, SEO cheating will become more and more difficult and outweigh the gains. In fact, as far as we know, as long as we think about the site positioning and Web content for customers, which keywords can summarize the content, how customers search these keywords, as well as how to combine these ' technical ' problems, natural can get good results, of course, diligent update is also a crucial factor. ”

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