Search engine marketing strategies: "Source: dianshi interactive search engine optimization blog 』

Marketing practice

Nowadays, many enterprises have accepted the search engine marketing consciousness, which is gratifying. However, sadly, in the specific implementation process, the decision-making layer of an enterprise often affects the designation and implementation of the entire search engine marketing solution. Therefore, I feel that Chinese enterprises are lagging behind and sluggish compared with foreign enterprises, I would like to discuss with you some specific strategies for search engine marketing.

Search engine marketing involves specific decisions, actual solutions, website design, and implementation of all solutions.

First of all, it must be clear that the purpose of your website is to promote your products, so all your efforts on the website are for this purpose. Do not ignore any possibility of becoming a sales target, expand the sales channels as much as possible.

If you have any questions, you must answer them in advance. During the sales of products on your website or the entire search engine marketing process, most sales staff are holding a wait-and-see attitude, once someone actually obtains the product from your website, the order will come one after another. This is more practical than sending a large number of AD emails. Why is this happening? It is very simple. In the online world, any store or factory may be virtual, so someone may use it to gain benefits.

However, you don't have to worry about it. If your company and company do not carry any spoofing nature, but actually provide products that are beneficial to consumers, then all these products can be eliminated, the necessary means and correct methods are required.

The next step should be specific decision-making. Any marketing process is not as desired, and there is a scientific basis in itself. The decision-making process is a systematic and complex process that requires the joint intervention and analysis of market experts and network marketing experts. The focus of this article is not on this, but on the subsequent strategies.

How to build your website and make your sales process more effective? Please note: There are attractive places and links in the design of your website, provide valuable content for websites.

To a large extent, you actively contact customers and find customer methods through some links. In specific research, many research results show that this is not the most effective method. A more effective way is to "Send a website address directly when you contact your customer. This is regarded by many people as a virus marketing method, most people do not click such a link. It doesn't matter. This is just a method, but it is indeed an effective means of word-of-mouth marketing.

There are also many ways: for example, when many related websites are connected to each other, the customer may be the customer of your website and the viewer of other websites. Do not suppress and crowd out competitors too much, should be compatible with your competitors, because it is possible that their propaganda has prompted most consumers to have a sense of consumption, so they are regarded as strategic partners and actively contact each other, you can use your own content in large quantities to enrich the website of the other party, or take useful information to fill your weaknesses. In this way, throughout the sales process, you can use the sales channels of the other party. Basically, such an approach is more common internationally, because your original intention is to demand buyers, so this approach is generally adopted. Another benefit is that you may add PageRank to your website in this regard (on the premise that you are very lucky ).

By using such a method as search engine optimization, you can count and analyze your users' input and output, effectively understanding the user's entry and output from the search engine to your website, this will know what the customer is interested in and what it is not interested in, so as to increase the intimacy with the user and promote the viscosity of the viewer.

Other methods are as follows:

Seek strategic partnerships to form a higher level of technical and competitive barriers that will open the gap between you and your competitors.

Establish good social and media relationships, so that you can use the methods, such as viral marketing, to have more operation space.

The last thing to note is that the post has practical significance.ArticleThe reason is that it can effectively become the content of your website, gain the trust of the search engine, and build a very good practical effect for you and your trust. Many foreign users have invited some writers to write such articles. I once saw the price of $400/page. Of course, this is just a suggestion for some domestic enterprises. There may be unexpected gains from using the dissemination of articles on the Internet for public relations.