Search box size difference between Google and Baidu

There is a very interesting topic: How is the length and width of the search box between Google and Baidu compared? It's easy to use a ruler to measure it. Google is slightly longer than Baidu, while Baidu is slightly wider than Google.

In response to this problem, I have consulted Kai-Fu Li. He said that when I was at Microsoft, they did research and found that there would be much less psychological barriers to users when the search box grows; I also asked Baidu people, who said the search box was a little loose and Chinese users liked it very much.

Google belongs to the thin and thin model, Baidu belongs to the fat and thick model, maybe it's a green radish. In fact, I want to talk about another topic: the user experience of search engines.

As an information management method, search engines want users to quickly find what they need and quickly leave. Therefore, search efficiency is the most important thing. There is a big difference between a single mouse and a single mouse.

For the moment, we can find a piece of information. If we are lucky, we need to click at least two times (Baidu click, search result link) and pull the scroll bar (target page ).

If two mouse clicks and one scroll bar pull can be reduced to one mouse click, the user experience is greatly improved.

So Google is pushing its own onebox product. What's more interesting is Baidu, which uses open cooperation with webmasters to push the open search platform (part of the legendary Aladdin ). I always believe that the biggest beneficiaries of this platform are neither Baidu nor webmasters, but users.

1. The mouse clicks the span from two to one. From the click point of view, this has achieved the ultimate search performance. You cannot click 0 to obtain the results. You can try x.baidu.com. There are many cases.
There is a paradox: as a result, do users no longer need content websites? None. Search can get a clear answer, but to learn more, you must rely on the content website.
2. How much space does this experience improve. Comparing Google onebox and Baidu open search platforms, the two are similar in terms of user experience. However, Google onebox seems a little slow, but Baidu has a wider application and better content display. For details, we can compare the following keywords: weather, Yijia points, Beijing time ......

Google onebox seems passive, and there is no mechanism for webmasters to actively submit and compete. Baidu's open search platform has been open from the very beginning, although I believe that Baidu will also be step-by-step, this mechanism will give it the upper hand in its expansion speed and effectiveness in the future.

3. How wide is the application scope of this experience improvement. I have talked with many webmasters. Baidu's platform is now very strict in review. Basically, it only recognizes the fixed value and number information (such as stock code, weather, points, exchange rate, etc ), there are few content classes. However, I believe that in the future, all information with standard answers may be included, such as the product catalog, ticket tickets, and even the names of football players in various countries.

In this case, the user experience will be upgraded to a geometric level, and the keywords used by netizens are long tail distributed. For Some uncommon keywords, there may be unexpected surprises, especially for natural languages. You can search for the sentence "What is delicious.

4. This will have a profound impact on Search Engine user migration. A lot of people have studied the question: How is the search engine viscosity? Is it a service with the lowest cost for migration on the Internet?

It turns out that the search engine has a high degree of loyalty, not as hard on users as you think. In fact, the search migration cost comes from users' habits. For example, if a question mark appears in the user's head and Baidu is used to solve the problem, the hand on the keyboard has already typed the word "Baidu.

Baidu's open search platform will train a group of "lazy" users who are used to entering keywords to directly obtain answers, rather than continuing to click. This does not matter for the Information keywords. After all, the space on the search result page is limited, and more information has to be sent to the content website.