Search box: Who's in the box?

is freedom really our natural yearning? So how do we explain that we've always had an attachment to home? If Freedom makes us feel comfortable and comfortable, then we are in the "self-history", this film, imprisoned, narrow, but let the heroine feel an unprecedented peace, how do we explain? The internet is what we think is a free world, but we have to be subject to the search box everywhere. And it's everywhere no longer.

who's in the box?

The internet is actually made up of frames, or we can compare the Internet world as a huge prison, and the construction of this prison is an Internet enterprise, each prison house is divided into different enterprises, there are big and small, large can accommodate tens of thousands of or even hundreds of millions of people, such as Tencent QQ and Sina Weibo, Small ones may have only a few people, such as the Watercress group or the Everyone group. Of course, it allows people to drop in between different prisons. The first reason we enter a prison house is to see the temptation of the prison door, Baidu can find the information we need, Tencent can let us find friends, Lily let us find a lover, watercress let us find like-minded people, and so on. Search box We use the most, but we rarely stay in it too long, because he is a supermarket, we find something, take it down, go out, it is so simple. But with the development of Baidu product deepening, bar, know, library, etc., we also began to be willing to spend a long time in the supermarket to stroll around, although we do not want anything inside. So for the question of who's in the box, it's very simple, all the people who build prisons, want to frame users, just use different temptations, or build different styles of rooms.

What's the box?

The early frame of the user's way is very easy to understand, users need something, directly into the store's address, that is, the Web site, get things. But the problem is that this address is not easy to remember, and it is possible that users want to choose and compare in different stores. So, the search engine appears, you need something to tell the search engine, the search engine according to their own set of algorithms, that is, black box, to show you a series of similar things, of course, it may be inferior or illegal, such as once Baidu's fake drugs ads. Users are free to compare and choose. In this way, Baidu and Google have built their prisons extremely large. But a bit inconvenient, is that users need to go to Baidu or Google's counter to buy things. The advent of Google's browser solves the problem. The Address bar and search box, combined, users do not have to go to the counter, you can directly at the door to enter what you want. So all kinds of browsers began to camp at the user's doorstep, the sword refers to the search box. See the main battlefield competition is too fierce, some enterprises start sword walk slant, some from the user security angle to start search box, such as 360, some from the user translation point of view, such as NetEase, some from the user writing angle, such as Sogou. We know what their common purpose is.

Who's in the box?

At the earliest, the search engine wanted to become a technology provider, so Baidu was the first to sell search engine technology to the portal, unaware that it could become a mineral-rich company until the users of search technology defaulted on the costs Baidu was forced to launch its own independent search engine site. Since then, Baidu ushered in a qualitative change, from a left hand down the right hand of the department store, became a warehouse department store, products to enter the shelves, need to pay, although Baidu is ranked in this relatively covert way of bidding. Baidu through a variety of products to start the box to live more users, and each product has strong stickiness, Baidu know, Baidu Library, Baidu Bar, it is so. In the client side, Baidu launched the concept of box operation, to encourage the original, high-quality products and manufacturers stationed. This search box is the box to live the user, but also the box to the customer, in addition, of course, around the Baidu algorithm to optimize the SEO personnel. Especially when we enter the mobile age, we can not escape the shadow of the search box, Baidu Open platform, the mobile manufacturers and users, also began to include.

Emotionally speaking, the search box is not the best interactive mode, but it is practical, even if his birth with a naked commercial motives, we still can not leave it. All these years, the only thing that has a slight impact on this interaction pattern is the appearance of the mobile phone platform, it is a threat to the existence of the search box, but also began to subtly change our interaction with the machine mode, but this is not another box, but at least this box, than the search box, give our experience more cool, more exciting. That's all we're willing to try.

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